Self-Publishing: Give me six hours…

Give me six hours to chop down a tree and I will spend the first four sharpening the axe. – Abraham Lincoln

Let’s look at breaking down your self-publishing book project into the short, mid, and long range in terms of the process in goals. The actual time involved for each phase varies with each author and each project. Nevertheless, you’ve worked hard on writing, revising, and preparing your book for publication. Congratulations. The first step or phase is done or nearing complete, and it’s time to publish.

Many authors confuse this second step – actual publishing – with step 3. Let’s slow down and take a closer look. Phase 1 is the writing, or artistic phase. Step 2, the publishing or business step. Time to begin sharpening the axe. Upfront prices are important, but take the time to avoid the ever present instant gratification of free and quick publishing and research beyond. What kind of pricing control will you have? Professional production options? Will your book be situated to retail competitively on the market? What kind of marketing services and options are available after publication? These are critical questions to ask as you research full-service self-publishing options, customize your mid-range work, and begin to look at getting your published book into reader’s hands. Now your prepared to chop the tree.

Karl Schroeder
https://selfpublishingadvice.wordpress.com

Self-publishing, Obama, and the American Economy

The New York Times reported today that the US lost almost 500,000 more jobs in June 2009. “These numbers are indicative of a continued, very severe recession,” commendted Stuart Hoffman of PNC Financial Services in Pittsburgh. Pressure continues to weigh the Obama administration and its $787 billion stimulus plan, while some economists call for an additional round of government stimulus dollars.

Hmmm

I attended a conference recently where one speaker notably remarked, “People tell me there is a recession. I simply choose not to participate.”

Sure, we’ve seen some disturbing fallout over the past year, but it’s time to move the accident from the road and press on the gas pedal. The efficiency, timeliness, and effectiveness in advancements provided through independent and self-publishing offers authors the opportunity for their own stimulus package. Businesses leaders, entrepreneurs,  industry experts, speakers, and more are finding book publishing as an avenue to promote themselves and their work, leading to growth, credibility, and investment dollars, not to mention the ancillary benefit of ongoing royalties on book sales.

No-brainer? Give it a shot. Adversity engenders growth, and self publishing at the edge of the envelope. Don’t miss the train.

Karl Schroeder


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Self-Publishing and the Colorado Christian Writer’s Conference

I recently had the privilege of attending the annual Colorado Christian Writer’s Conference as a faculty member representing independent and on-demand self-publishing. Although, as the name implies, this was the Colorado Christian writer’s conference, attendees gathered in Estes Park, CO from all over the map.

Thanks to Marlene Bagnull and her staff. The conference was wonderfully orchestrated and attracted outstanding energy and author talent.

Perhaps the latter being most refreshing. In the old paradigm, authors would bring proposals to events like this in order to sell themselves to an acquisitions editor. The editor, in turn, looks at this proposal and considers whether she can sell not the manuscript, but some form of it, to a predetermined audience. Sound limiting, or even worse, familiar?

I was personally impressed by the number of conferees who recognize and are pursuing independent self-publishing. Writers merging art with the business of publishing, and ones who are required to sell no one but themselves on the potential of their project.

Understanding that publishing as a business continues to be a theme here. Beyond researching the commodities of your self publishing options, make sure yours has demonstrated success in getting author books sold. That indicates they not only the options and services, but consulting acumen to help you reach your greatest potential.

Have fun. Keep writing.

– Karl Schroeder

Online Networking for Self Published Authors

Networking isn’t just for lunches and drinks anymore. Did you know you can network more efficiently by doing it all online. Forums, chat rooms, discussion groups, and usegroups all help make the task of networking easier and more effective than ever before.

Below you will find a list of online networking opportunities for self-published authors. Investigate them with an open mind and you just may find a home (or two) away from home.

Pub-forum
http://www.pub-forum.net

Publish-L
http://www.publish-l.com

Smallpub-civil
http://finance.groups.yahoo.com/group/smallpub-civil

POD publishers
http://finance.groups.yahoo.com/group/pod_publishers

Self-Publishing
http://finance.groups.yahoo.com/group/self-publishing/

Fiction_L
http://www.webrary.org/rs/flmenu.html

Children’s Books
http://groups.yahoo.com/group/CBpublishing/ 

Ind-E-Pubs and eBooks
http://www.ind-e-pubs.com/

E-Books
http://groups.yahoo.com/group/ebook-community/ 

Book Signings
http://groups.yahoo.com/group/booksigners/

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Self-publishing Author Conferences

News of the first Self-Publishing Book Expo to be held in November of 2009 broke early this week, further supporting the growing advantages of self-publishing.

If you are a self-publishing author and unable to make it to New York in the fall, there is more good news. A Self-publishers online conference will be held in May this year, with the motto – “coming to a computer near you.”

Outstanding agendas and high power speakers are scheduled for both, including names like Dan Poynter and Sandra Beckwith.

Check out these websites for more details:

http://www.selfpublishersonlineconference.com/Speakers.aspx

http://www.selfpubbookexpo.com/

Perhaps we’ll see you there!

– Karl Schroeder