Category: Book Promotion

Book Promotion

Promoting Your Self-Published Book with a Kindle Edition

Amazon recently introduced the Kindle 2. 

If you are a self-published author and you have not heard of Kindle, click here for more information.

Why should you offer a Kindle edition of your book?

An ebook edition of your self-published book can help with the promotion of your hard copy format.  Keep in mind that distribution of an ebook is quicker and more affordable.  By giving people a choice between your ebook and your paperback, you offer them two different price points.

If you have an ebook edition of your book, perhaps you are already using it to promote your hard copy format on sites like Amazon’s Kindle Store.  If so, don’t worry, the Kindle 2 is compatible with all of the Kindle books already in the Kindle store, so you do not need to submit another format.

If you don’t have an ebook edition, you should consider getting one and submitting it to Amazon’s Kindle store.  Now is a great time to do that since Amazon is currently promoting the new Kindle 2.  Here’s where you can submit your ebook format for Amazon’s Kindle store: dtp.amazon.com. 

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Google Maps for Self-Published Authors

What if you could fly up in a plane to a point high enough to see the entire United States continent? Then, what if you could see big red balloons floating over every independent bookstore in the country. If you saw one that was interesting to you, you could ZOOOOOM down to it and find out its address and phone number.

Would that help make marketing your self-published book faster and easier?

Well, it’s possible, and it is called Google Maps.

Just go to maps.google.com and do searches for bookstores (as general or specific as you want) and your search results will include their geographic location. This is particularly useful if you are planning an author tour or just a road trip. And you will find the independent bookstores more amiable to author events, especially for local authors.

Google Maps helps find everything you need for book marketing a SNAP!

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Publicity Tools for Self-Published Authors

Are you looking to increase publicity for your self-published book? Below is information about some of the resources professional publicists use. With this information at their disposal, they then turn around and charge their clients thousands of dollars, but you can do it yourself with a little bit of work and the right tools:

All-in-One Media Directory –
There is a print version and a CD version available. If you want up-to-date media contacts, this is it, all in one place: www.gebbiepress.com

Cision’s Media Directories –
These directories are available for specialized outlets and channels and include in-depth profiles on reporters, editors, and columnists. Some of these reports aren’t cheap, but they are the same top-of-the-line reports used by many libraries: http://us.cision.com/

The Gale Databases
Here you will find thousands of listings for radio and television and cable companies. All the relevant data is here including there addresses, phone number, and email addresses: www.gale.com

Bulldog Reporter
National PR Pitch Books media directories include contact information for up to 43,000 journalists: www.bulldogreporter.com

Newspaper Directory
A useful online resource for local, daily, and weekly newspapers: www.bizmove.com



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Book Promotion

Promoting your Self-Published Book to Borders

Over the last couple of weeks, I have been giving you tips on where to go to promote your self-published book. Did you know there is an easy way to get the addresses and phone numbers of every Borders bookstore in the United States?

Just go to: www.bordersstores.com/locator/locator.jsp

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Promoting your Self-Published Book to Books-a-Million

As I mentioned last week, the hardest part about promoting your self-published book is knowing where to go. Finding the location of Books-a-Million bookstores is as easy as 1, 2, 3.

1: Go to: www.booksamillion.com
2: Scroll all the way to the very bottom and find the “Store Locator” link
3: Enter in the zip code you want to search.

Voila!

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com