Category: Book Marketing

Book Marketing, Self-Publishing

Self-publishing company named Best of the Best

This post won’t find its place among my direct self-publishing and book marketing tips, but an recognized advancement in the publishing world worthy of mention.

Coming off a recognition as #268 on Inc. Magazine’s top 500 fastest growing privately held US companies, self-publishing option, Outskirts Press, was recently placed among Inc.’s “Best of the Best” as determined by a panel of leading adventure capitalists. Only 5 of the original 500 made the list.

The top five Inc. Magazine “Best of the Best” companies as identified by the panel of venture capitalists were Kiva Systems of Woburn, Massachusetts; SkullCandy of Park City, Utah; Centro of Chicago, Illinois; Outskirts Press of Parker, Colorado; and Enalasys of Calexico, California.

– Karl



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Book Marketing, Networking, Self-Publishing

Self-Publishing: Books that sell in the digital age

This doesn’t speak at all exclusively to self-publishing/published authors. But, something every self-publishing author should take a moment to absorb: Building books that sell in the digital age

– Karl Schroeder


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Book Marketing, Book Promotion, Networking, Self-Publishing

Ezines: Promote your Self-published Book

The digital age brings us a virtually unlimited number of ezines straight to our computer screens and finger tips, each with a specific niche or category. With so many free and competing factions most are voraciously hungry for content. Ezines are a great way to generate content AND promote your book (either before it is published by building a “name” for yourself) or after it is published.

Rather than seeking them out individually, you can place your articles into databases that ezine editors frequent for content. They use your article free of charge, and in exchange, include your biographical byline, which includes information about you and your book.

Here are some to check out:

http://www.ezinearticles.com
http://www.ebooksnbytes.com
http://www.connectionteam.com
http://www.netterweb.com
http://www.ideamarketers.com
http://www.goarticles.com
http://www.knowledge-finder.com
http://www.articlecity.com

Don’t send them the same article you published last week. Instead, write another chapter of your book first (since finishing your book IS the main goal, after all.)

– Karl Schroeder


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Book Marketing, Book Promotion, Book Reviews, Networking, Self-Publishing

Self-publishing Book Promotion Tip

It’s no secret that self-publishing involves some elbow grease on your behalf as author to promote your work. The control available in that area may be either boon or bane. Ultimately, it’s your choice, and as our real American hero states so poignantly, knowing is half the battle. Tip #1:

Understanding how to conduct an advanced Internet search yielding applicable promotional and review results is very important. Luckily, it’s also very easy.

For example, go to the Google website here http://www.google.com

Then, use access defined search criteria by clicking on the link that reading “Advanced Search” in small type next to the “Search” button.

You will find a page that enables you to fine-tune your search.

For example, search for the words “freelance” or “book reviewer” to find many places to begin with book promotion.

– Karl



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Book Marketing, Book Promotion, Book Signings, Networking, Self-Publishing

The Do’s of Pitching Your Self-Published Book to Producers

Here are 5 things to do when composing a letter to a radio producer to promote your self-published book:

1 – Do keep your letter short. No more than one page.
2 – Do include your hook. This is a 5-10 word sentence or phrase that should attract everyone’s attention about you or your book.
3 – Do format your letter so it’s easy to skim. Use bullet points.
4 – Do write your letter with the producer’s point of view. Re-read it as if you were the producer. Is it clear what you want and what value you offer to the radio listeners?
5 – Do be available to respond to interest immediately. These people are often on deadline and if you are the easiest solution to their problem, you’ll get the call.

Karl Schroeder


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