Friday Conversations With A Self-Publishing Writer 5/23/14

TRIGGER WORDS

We all see and hear them every day; those words and phrases meant to snatch our attention from whatever we’re doing and make us “listen up” to what is being sold to us.  Quite frankly, I often feel abused by the PR-tricksters who do their jobs so well that I get caught up in actually believing the so-called-facts about a new product, a “breaking news event” or the perfect politician (really?).  HOWEVER, the astute writer can take a lesson from these folks and learn a few things about communicating.  Let’s take look at some of their strategies.

EVOKE POSITIVE EMOTION:  When emotions run high and the adrenalin is pumping sharp impressions can be made in the human mind.

Words such as: Faith, Hope and Love not only trigger an intimate connection between readers and your characters, they also express deeper spiritual links.  However, mix those three words with other “triggers,” and the emotional impact can run in multiple directions.  These added words might be Vibrant, Energize, Destiny, Empower or Overcome.

EVOKE NEGATIVE EMOTION:  Some PR folks follow the path of making people mad, slicing open emotional injuries in order to turn people away from one product (story or person) and “herding” them in the direction of their client.  (Over the years, I’ve learned to filter most of this type of PR by doing my own research on the topic, so those ads rarely impact me anymore.)

Developing the characters in your novel (or true story) by using words such as Arrogant, Hateful, Cruel, Selfish and Unscrupulous will provide a clear foundation.

MIX THEM UP:  Mixing the main positive and negative concepts with unexpected words is really where writers can heighten character development.  Readers may identify with an empowered person of faith; they probably know a destiny-driven, unscrupulous person of questionable “faith.”

Back in 2009, a blogger by the name of Brian Clark (who happens to appreciate Mark Twain’s writing skills as I do) gave a list of words that will amplify a reader’s attention in any genre.  Read them one-by-one and allow yourself to feel the meanings; feel the depth of these words: Jubilant…Blissful…Conspiracy…Avenge…Reclaim…Vindicate…Surrender…Helpless… Burned….

Author, translator, Bible scholar J.B.Phillips sums up my recent thoughts about words, nicely.  “If words are to enter men’s minds and bear fruit, they must be the right words shaped cunningly to pass men’s defenses and explode silently and effectually within their minds.”

As you, the author/writer/creative designer, continue to enjoy your writing journey, I look forward to seeing your work self-published, not waiting upon a mainstream house to offer their hand.  Most of the writers I know today are producing books that need to be in the hands of readers, NOW.  If you write it and release it, your efforts will make a difference.  What else can we ask for?

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: Faith, Stirred Not Shaken

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 Faith, Stirred Not Shaken

Faith, Stirred Not Shaken

Robert De Filippis

Publisher: Outskirts Press

ISBN: 9781432775278

Science and Religion have been opponents for many years. “Faith, Stirred Not Shaken: Exploring the Miracle Between Science and Religion” explores the philosophy between these ancient concepts that both try to define our world. As author Robert De Filippis tries to find a bridge between the two and states as times change, science and religion may find common ground once more. “Faith, Stirred Not Shaken” is an intriguing discussion of the value of faith, very much recommended.

 

Self-Publishing Week in Review: 5/20/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Choosing a Genre — Thrillers

This thriller author shares why she decided to write thrillers and explains the genre to authors trying to decide what type of stories they want to write. She explains key characteristics of the thriller genre as well as tips for writing thrillers. This is an interesting read for anyone considering writing a thriller.

Beginner’s Guide to Self-Publishing and Marketing

This article explains why self-publishing is a great option and shares tips to help make your book a success. Topics covered include social media, editing, formatting, marketing, tracking sales, and more. This is a great read for self-publishing authors.

How to Self-Publish for Free by Crowdfunding Your Book

This article explains the method of crowdfunding and how you can use it to finance your self-publishing project. The author provides step by step instructions and advice. This is an interesting read for authors looking for innovative ways to fund their self-publishing projects.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Friday Conversations With A Self-Publishing Writer 5/16/14

BET THAT OLD TREE COULD TELL A FEW TALES

When working with a neighbor recently, trying to find a different way to write his memoirs, we sat in his comfortable dining room with old photos and memorabilia laid out in front of us.  I brought the coffee that day and the pause in our conversation gave us both a moment to think.  Then he said the most amazing thing:  “I bet that old tree out there could write this book better than I can.”  The fact that he just stated simmered in me for a minute or two; then I turned the page of my yellow tablet and we began again.

Did you plant that tree, or was it already here when you moved in?  “Oh, I planted it the very same week we finished unpacking.  That was 56 years ago.”  And so we began, the memorable pieces of his life following the growth rings of that that old tree.  “The Tree Nursery people told me it was a fast growing, hardy tree,” he continued.  “Just two years into its growth—the year our first child was born—there was a very heavy, wet, deep snow storm.  The branches were just leafing out, so the snow weighed them down; seemed like every time I changed a diaper, I also ran outside to knock the snow off that tree.  It had to be protected, too.”

EVERY individual has a unique and wonderful story to tell, and finding the right platform (the right storyline) to help them develop it is an important part of a ghostwriter’s job.  Here are a few of the useful “hooks,” I’ve found over the years.

  • “Mom! What’s for lunch?” If the memoir writer has mentioned different restaurants or types of food multiple times during your conversations, consider triggering his “life’s memories” by the meals he enjoyed: family gatherings (turkey and gravy), birthdays (chocolate cake with extra frosting), special snacks after school (cookies and milk).
  • “I just got a new IPad! Isn’t it great!” This memoir writer is technologically savvy. That tells me there is a tech-history in her life. Asking about the first radio she had, or the first TV she watched is fertile territory for triggering life-memories around each of those inventions, and so grows the story.
  • “Is that an autographed photo of President Regan?” If your ghostwriting client has a lot of photos displayed, look for a hidden theme. Of course, you’ll see the obvious family photos—those cherished family members are the reason this lady wants to write her memoirs. However, if there are several patriotic photos in plain view, talking about those can open some surprising doors.
  • “Where did all those blue ribbons come from?” Ah, this person holds a whole lot of memories about how those ribbons were won. The process of winning them didn’t just happen. The people, places, events surrounding each one will bring out an excellent framework for building this unique person’s life story.

There is great joy in working with folks who want to share their memories and pass their unique legacy forward.  THEN, when all the stories are in place, there is a special joy in seeing it IN PRINT.  I always share my experiences of self-publishing with my clients.  Even if they want only a few books (for children, grandchildren, great grandchildren), the print-on-demand self-publishing arena is a wonderful opportunity to have their memoirs printed in a beautiful format that becomes a treasured keepsake.  So it is that I encourage everyone:  “Don’t just think about writing your memoir, DO IT!”

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: No Work and All Play

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 No Work and All Play

No Work and All Play

Roger Wagner

Publisher: Outskirts Press

ISBN: 9781432777241

In the seedy business of casinos, one never truly knows what to expect. “No Work and All Play: Audacious Chronicles of a Casino Boss” is a chronicle of Roger Wagner and his long history in the hotel casino industry, where he worked closely with all sorts, from the clean cut business men to the seedy Mob types. Offering a unique perspective into the goliath of the gambling business, “No Work and All Play” is a remarkable and recommended read, not to be missed.