3 Ways to Maximize Your Book Sales Potential on Amazon

Amazon is the single largest book retailer. By taking advantage of all of the tools and services Amazon has to offer, self-publishing authors can enjoy higher sales, increased revenue, and more satisfied readers. Here are three easy ways you can maximize your book sales potential on Amazon.

1) Adding an Amazon Kindle edition

Kindles are a popular e-reader. Offering an Amazon Kindle edition of your book increases your potential buyer market and offers readers an easy, quick way to purchase your book. Be sure to market your Kindle edition as well as your print edition.

2) Adding the Amazon Search Inside the Book feature

This is the online equivalent to readers picking your book up off the shelf and flipping through the pages. The “Look Inside” option provides an icon over your book’s cover image and allows readers to browse through portions of your interior content. Amazon states that books utilizing this option see considerably higher sales over those that do not.

3) Maximizing your book description for search engine optimization

You need to make sure your book description is well-written for two reasons: one, readers don’t want to buy a book with a boring or unprofessional description. Two, readers won’t be able to find your book if you don’t use strong keywords in your description. In the world of the internet, keywords are essential. They help readers find books on the topics they are searching for. When writing your book’s description, spend time considering the appropriate keywords and be sure to proofread the final copy.

I’d love to know, what is your favorite Amazon feature?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 6/03/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

A Beginner’s Guide to Self-Publishing and Marketing

This writer offers step by step instructions for making your self-published book successful. She covers everything from preparation to publication to marketing. This is an interesting read for anyone considering self-publishing.

Publishers Weekly to Integrate Self-Published Reviews in Book Reviews Section

Publishers Weekly doesn’t care if a book is published by a transitional publisher or is self-published. Both types of books will now be fully integrated into their magazine publisher’s regular review pages both in print and online.

‘Abducted’ Leads the Self-Published Bestsellers List

Abducted by T.R. Ragan leads Self-published Bestsellers List this past week. Reading successful self-published works and looking at the author’s marketing strategies is a great way to improve your own work.
If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Friday Conversations With A Self-Publishing Writer 5/30/14

More TRIGGER WORDS

FIRE!

When that word is screamed into the night (or day), everyone pays attention!  I made it all the way into my mid-50s before I was awakened by it: FIRE!  GET OUT!  FIRE!  Four of our neighbors lost their homes and most of everything in them—but no lives lost!  In my writing years since then, I’ve done a little exploring about that specific trigger word, and a few of the emotional responses it brings to people, such as…

Panic—the adrenalin starts pumping, the heart races and the fight-or-flight instinct prepares muscles to RUN!

Fright—prior knowledge of experiences with fire come into play as a person moves into action.

Tears (and laughter)—high octane energy creates very different reactions in people; some will scream as tears build and flow; others will emit what sounds like laughter as they escape the flames and discover that their loved ones are safe.

Each emotion creates actions and re-actions that force a person—the character in your novel—to move across the pages of your story.  The equation I teach about in advanced writing classes looks like this: Trigger Event + Emotional Response = Identity connection between writer and reader.  When we use the powerful tool of emotion, we must take great care, especially as we select the trigger words that will tap into the reader/writer connection.

There is really no way to avoid tapping in to our own emotions when building our stories and developing our characters—which is a good thing.  However, it is also our job to slip into a character’s situation—a character who is very different than we are—and guess-ti-mate what they might be FEELING.  This will allow the characters to interact, creating reactions to specific actions (or non-actions).  If the emotion is REAL, then this tool is used appropriately and can be very effective.  If the emotion is overly sentimentalized or false, this tool is abused.

Of all the techniques of story writing, building the skill of using emotion appropriately is (in my opinion) the core element.  There are as many mixtures of emotion as there are people on this planet (not to mention all the other planets “out there”).  Emotion is the amazing characteristic of the human condition that will either make or break a novel—or movie.  Most of you have probably heard of the movie reviewer, Roger Ebert.  The following is a quote of his—a very astute observation of the use of emotions in character development:

“Your intellect may be confused, but your emotions will never lie to you.”

There it is—the element of truth in storytelling.  I’ll leave that topic for another day.  For today, I will add one more thought.  If you are in the midst of writing your book—whether fiction/novel or nonfiction—and have lost touch with one of your characters, maybe someone in my field of ghostwriting can help.  The self-publishing industry is an excellent resource for finding whatever assistance you need.  DON’T GIVE UP!  The story you’re writing needs to be told!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: From Humble Beginnings

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 From Humble Beginnings

From Humble Beginnings

Philip Guy Rochfordstrong

Publisher: Outskirts Press

ISBN: 9781432779634

From nothing to making something are the truly inspirational tales of human triumph. “From Humble Beginnings: The Phenomenal, Inspirational Life Story of Dr. Anthony Norman Sabga” tells a story of success, following Anthony Norman Sabga as he followed his family from Syria to Trinidad and Tobago. Philip Guy Rochford uses his biography as a guide to tenacity for anyone else in making their own place in the world of business. “From Humble Beginnings” is an uplifting and much recommended pick for business biography collections.

 

Self-Publishing Week in Review: 5/27/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Publishers Weekly Gets Into the Self-Publishing Business

Publishers Weekly is getting into the self-publishing business with the launch of a new site dedicated to self-publishing.  BookLife  will go live on May 29, 2014 at BookExpo America. The site will focus on three main subject areas: book creation, publishing,  and book marketing.

Publishers Weekly Releases eBook Guide to Publishing & Self-Publishing

Publishers Weekly has published a self-published eBook guide. Publishing 101: The Publishers Weekly Introduction to Publishing and Self-Publishing is designed to help authors navigate every step of the publishing process. This is an excellent resource for authors considering self-publishing.

Adventures in Self-Publishing: The Miraculous & Unexpected Venture of Poet Aaron Ozee

Poet Aaron Ozee shares his self-publishing journey and talks about self-publishing in print, ebook, and audiobook format. This is an interesting read for self-publishing poets.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.