We all see and hear them every day; those words and phrases meant to snatch our attention from whatever we’re doing and make us “listen up” to what is being sold to us. Quite frankly, I often feel abused by the PR-tricksters who do their jobs so well that I get caught up in actually believing the so-called-facts about a new product, a “breaking news event” or the perfect politician (really?). HOWEVER, the astute writer can take a lesson from these folks and learn a few things about communicating. Let’s take look at some of their strategies.
EVOKE POSITIVE EMOTION: When emotions run high and the adrenalin is pumping sharp impressions can be made in the human mind.
Words such as: Faith, Hope and Love not only trigger an intimate connection between readers and your characters, they also express deeper spiritual links. However, mix those three words with other “triggers,” and the emotional impact can run in multiple directions. These added words might be Vibrant, Energize, Destiny, Empower or Overcome.
EVOKE NEGATIVE EMOTION: Some PR folks follow the path of making people mad, slicing open emotional injuries in order to turn people away from one product (story or person) and “herding” them in the direction of their client. (Over the years, I’ve learned to filter most of this type of PR by doing my own research on the topic, so those ads rarely impact me anymore.)
Developing the characters in your novel (or true story) by using words such as Arrogant, Hateful, Cruel, Selfish and Unscrupulous will provide a clear foundation.
MIX THEM UP: Mixing the main positive and negative concepts with unexpected words is really where writers can heighten character development. Readers may identify with an empowered person of faith; they probably know a destiny-driven, unscrupulous person of questionable “faith.”
Back in 2009, a blogger by the name of Brian Clark (who happens to appreciate Mark Twain’s writing skills as I do) gave a list of words that will amplify a reader’s attention in any genre. Read them one-by-one and allow yourself to feel the meanings; feel the depth of these words: Jubilant…Blissful…Conspiracy…Avenge…Reclaim…Vindicate…Surrender…Helpless… Burned….
Author, translator, Bible scholar J.B.Phillips sums up my recent thoughts about words, nicely. “If words are to enter men’s minds and bear fruit, they must be the right words shaped cunningly to pass men’s defenses and explode silently and effectually within their minds.”
As you, the author/writer/creative designer, continue to enjoy your writing journey, I look forward to seeing your work self-published, not waiting upon a mainstream house to offer their hand. Most of the writers I know today are producing books that need to be in the hands of readers, NOW. If you write it and release it, your efforts will make a difference. What else can we ask for?
|ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.|