In Your Corner: Closing out National Poetry Month–strong!

April of 2021 is National Poetry Month, and we are almost to its very end! This poses an interesting challenge for those among us who are poets: while the rest of the world has been celebrating the works of poets they admire, writers of poetry have been girding themselves rise to the challenge of becoming the wordsmiths they wish to be. This challenge is not perhaps specific to April––but it is pushed to the front burner, so to speak. And during the COVID-19 pandemic, everything is just that little bit more difficult.

So what is a poet to do in a month set aside for celebrating poets and what they do?

3 suggestions:

– Set yourself a writing challenge.

The first thing to do, as a person dedicated to a specific craft and art form, is to continue working to improve your skill set. And as one of my past creative writing instructors used to say, “You will never be so good at this that you can afford to stop practicing.” (Which might explain why she gave me her copy of Baking Illustrated, now that I come to think of it.) Regardless, I’m grateful to her for never letting up, never allowing me to relax into the assumption that I’d learned all I was going to learn and raised the bar as high as it would go. That said, the old adage “Practice Makes Perfect” is … sometimes … wrong. To strive for perfection is to set ourselves up for failure every time, but to strive for improvement–to challenge ourselves to get better–will bear endless fruit. So set yourself a writing challenge, one that fits your routine and schedule and needs, and use it as an opportunity to hone your form.

– Go digital.

Many of my friends who went on to be poets–and there are many–have an aversion to social media. I’m not entirely sure why there’s more of this tendency among my poet friends than among my friends who went on to write prose and nonfiction, and I know that the authors I know are not a representative statistical sample of all writers everywhere, but the tendency seems common. It might have something to do with the intimate nature of poetry. After all, writing poetry is, like much personal writing, a deeply private act that aims to generate a public–or semi-public–product. So this April, I’d like to challenge you to go digital. Not just as a person, but as a writer. Experiment with a variety of social media options–Facebook, Twitter, Instagram, TikTok, and more … and do so as a poet.

Find your readers where they live, and meet them there.

– Create a following.

But you know, don’t find them where they live in a creepy way like in crime fiction television shows. Dig into it like a pro: Once you’re on social media, take advantage of the opportunity to post snippets of your work, updates from behind the scenes as you write, and generally work to create the cult of personality that surrounds books with that oh-so-important “buzz” factor. This will help generate interest in your book, once you’re ready to publish … and will form a rock-solid foundation for your marketing strategy.

If you’re not comfortable projecting yourself as a poet into the digital sphere, that’s okay. There are reasons for those feelings, for reticence in engaging in deliberate self-exposure at a time when it already seems like everyone is already up in everyone else’s business. I simply hope, in my own small way, to encourage you with this reassurance: your work deserves to be read, and admired. You are a poet, even if you haven’t yet published your book of poetry. You will find a way to be heard, because that’s just the nature of being a poet, after all. You’ll get there, in your own time, and when you’re ready. Most of all, I want you to know that you have a community here who supports you all the way, whether it’s National Poetry Month … or not!

Thinking of you always. ♣︎

Elizabeth
Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, below.
ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Self-Publishing News: 4.28.2021

news from the world of
self-publishing

“Thanks to markets like Amazon that have made it easier than ever to access books, authors no longer have to wait to be given a green light,” writes Beth Jordan in this recent article for StudyBreaks.com. Jordan briefly covers the history of the longstanding family feud between traditional and self-publishing forms, with the rise of the digital and Internet age as well as the market forces creating additional challenges for the more established institutions even while going indie seems easier and more reliable than ever–with all of this making the page. Jordan also covers some of the other finer points of the debate, including why authors might or might not choose to go indie, and how different pros and cons can influence an author’s relationships to their community of readers … as well as other authors. Says Jordan,

[L]amenting one’s inability to sell books or to be traditionally published can become a dangerous, unproductive spiral because there are many reasons an author’s book might not be selling — most of the reasons likely coming down to marketing, visibility or the book’s quality. While the frustration is understandable, publishing a book through traditional means is unlikely to fix the situation as Amazon and other companies continue to out-compete the traditional publishers.

Jordan covers shifting market shares, the powerful role competition plays in decision making, and some suggested steps towards boosting visibility. All in all, this article makes for a great, ahem, all-rounder when it comes to entering or revisiting the key points of why we do what we do, and how. We can’t think of a better way to kick off this week’s news!

Five is a solid, memorable number, and it’s neither too long nor too short a quantity of listed items to ensure peak performance. So when Josh Steimle writes for Entrepreneur online that “A successful first book could even become a quality revenue stream of its own, paving the way for future writing endeavors” and that this process “can be accomplished in five easy steps,” you can be sure we’re going to sit up and pay attention. Steimle’s points, which include straightforward suggestions to research, plan, and begin executing a marketing strategy well before your book’s publication date, have the force of “common sense” behind them–only, as we know, that isn’t entirely common in the way it probably should be, all things being equal and communication being free of the current status quo. The nice thing about Steimle’s article, too, is that he also touches on some suggestions, including those for advance copies and incentives by way of free content, that often aren’t talked about as often as they could be, or should be. This is the kind of specialized information that indie authors might not instinctually know going into self-publishing for the first time, and which can really make a difference.

Another totally unintended “five” that converses comfortably with our last news item: Last time we covered the news in self-publishing, we included a previous article by Forbes contributor JJ Hebert, “5 Low-Cost Marketing Strategies for Your Self-Published Book.” This time around, Hebert is writing to authors (or potential authors) of “business books” in order to encourage them to use a self-published book as a kind of brand launch or relaunch–a way of sending your thoughts and your way of doing things out there into the world, and to establish yourself as a person of authority on matters pertaining to your field. As Hebert puts it, “writing and publishing a book is the ultimate credibility booster and business growth tool because the book will position you as an expert in your field, and you will become the go-to person for your particular topic.” But making sure your book sticks its landing and isn’t a wasted investment of your precious time and money (and since time is money, on to the nth degree) has to be a top priority, and Hebert has a nice list of straightforward suggestions in order to make that landing the stickiest possible stuck thing it can possibly be. Hebert does have a toe firmly in the waters of self-promotion here himself, given that he is CEO and founder of a self-publishing platform himself, but that doesn’t mean his tips aren’t worth taking a good, long look at. We happen to think he practices exactly what he preaches, and what he preaches seems to be effective enough to make us stop and look–and when it comes to marketing, that’s half of the battle won right there.

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

ORIGINAL BOOK REVIEW: “Turn it Up! Confessions of a Radio Junkie,” by Kevin Fodor

Turn it Up! Confessions of a Radio Junkie by Kevin Fodor

OFFICIAL BIOGRAPHY*:

Kevin Fodor is an almost 50 year veteran of the radio broadcasting industry working in small, medium and large cities across the midwestern U.S. He has spent almost 20 years back in his hometown of Dayton, Ohio on air at Cox Media Group’s WHIO-AM/FM, WHKO-FM and WZLR-FM. He also substitutes as a radio instructor at the International College of Broadcasting in Dayton.

REVIEW:

Turn it Up! Confessions of a Radio Junkie came to me with the kind of pedigree I can’t ignore: blurb upon blurb by those who have worked in the radio industry for decades, and whose careers are themselves a stellar lineup of heavy-hitters. Rob Ellis, Bob Moody, and Nick Roberts all lend their voices to the mix, just to name three of those of whom I speak, and for a child of the silicon age it’s not necessarily an easy thing for me to recognize the big names in radio, but I certainly have heard of a fair few on Kevin Fodor’s list of blurbers.

As for the book itself, my expectations were high going in. With such high praise from the author’s radio compatriots, I felt justified in expecting the kind of content that only an “insider’s insider” can provide–the kind of content with real pith and texture (and let’s face it, the dirty laundry we all read industry-specific memoirs for) that such a person with such longevity within a field can provide.

And boy, does Fodor deliver. Not so much on the dirty laundry, to be fair; Fodor treats both his subject and those with whom he worked for so long with good humor and a real sensitivity which allows them all to shine. But when it comes to the meat and potatoes of radio, and all the spice and drama that has made it the enduring information (and entertainment) delivery format that it is, Fodor unleashes all of his many years of experience on the page.

When it comes to the radio bug, writes Fodor, “It’s been over 47 years since I was bitten. But it’s been one hell of a ride.” And that, my friends and dear readers, is the sum total of the preparation you need before diving into this memoir of a life spent on, and with, and behind the radio so many of us (yes, including me, a late night classical music radio fan) depend on for both delight and our daily operational information. Weather, news, pop culture commentary, new and old music, and daily traffic reports constitute the grease that keeps the machinery of our civilization humming, and radio is about the only portable source for all of the above.

… And Kevin? He was the voice behind that source. For fifty years.

My entire career is still but a fraction of fifty years. Ideally, by the end of it I’ll be able to claim such a legacy (and have such a long list of flattering blurbs for my memoirs), but no matter how long I end up writing about writing (or writing about publishing, or writing about my life’s great companion, the cat Sputnik), it’s doubtful I’ll come close to accruing the amazing compilation of stories that Kevin Fodor has in his fantastic memoirs–memoirs that pack a punch without wrecking the wrists while doing so. (I’m only throwing shade at the majority of modern memoirists and nonfiction writers here, all of whom seem to think it criminal to publish anything under 600 pages, not including appendices and references.) Turn it Up! clocks in at just over 240 pages, including everything but the cover.

The judicious use of discretion carries a lot of weight with me when it comes to reading memoirs. I love them, but I love them best when they know what they’re on about, and they know when and where they’re headed from the outset. A memoirist without a solid architecture to their recollections is a memoirist with a length problem, and is a memoirist who needs a lot of editing. To put it simply, I appreciate that Kevin Fodor can tell his stories and tell them in well under 250 pages. That’s an evening or two of good reading, and still enough time to put gas in the car, pick up dinner, and bring the pets in before dark.

Turn it Up! Confessions of a Radio Junkie serves up exactly the kind of delicacies that both radio wonks and those who simply love a good memoir crave: epic insider stories of the rise (and fall? I add with a question mark or two) of a mammoth industry, anecdotes from a man at the center of a spinning wheel of opportunities and constant happenings, wisecracks and humor tempered with the richness of a life well lived, and a whole lot of life-affirming storytelling.

WHERE TO BUY?

You can find Turn it Up! Confessions of a Radio Junkie by Kevin Fodor wherever good books are sold, including Bookshop.org, Barnes & Noble and Amazon. You can also find out more about it on the book’s Outskirts Press listing.

WHAT NEXT?

My endless lineup of delightful books on my TBR pile includes James Ocansey’s health book, A New Lease on Life. I should probably confess that as I write this I’m finishing off a “sharing size” bag of peanut M&Ms, so we shall see just what kind of sins I have committed (or health opportunities I “have yet to seize”) in the days to come.

I received a copy of this book in exchange for an honest review. 

* Courtesy of the author’s Outskirts Press biography.


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ABOUT KENDRA M.: With nine years in library service, seven years of working within the self-publishing world, as well as extensive experience in creative writing, freelance online content creation, and podcast editing, Kendra seeks to amplify the voices of those who need and deserve most to be heard.

In Your Corner: The Art of the Outline (IV)

The last few weeks have been a lot of fun as we’ve covered some of the many popular outlining methods available to the author preparing to start a new project. We’ve covered a total of nine:

In a lot of ways, putting together and defining the various points on this list has felt a lot like the process of drafting my usual late-week blog post. Perhaps this is because my usual late-week blog post is the product of much planning, and planning for me often takes the form of–that’s right!–outlining. And researching. And organizing what I’ve researched into the most streamlined, most effective means of communicating possible. The product is, for me, a string of blog posts that say the most they can with as little ornamentation as possible.

I hope that at least one of the methods we’ve covered proves useful for you to try! Regardless of whether it proves useful as a great new addition to your toolbox or as part of the process of elimination in discovering what works for you. I’d love to hear about your experiences in trying one or all or any of the above methods! And next time I write, you can expect further thoughts on where to go from here–from the outlining desk to the drafting table.

Thinking of you always. ♣︎

Thinking of you always. ♣︎

Elizabeth
Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, below.
ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Self-Publishing News: 4.13.2021

news from the world of
self-publishing

This article from Amy Rosen for Toronto’s The Globe and Mail is everything we needed over the last couple of weeks: a dash of joy, and the solid affirmation that we’re not alone in looking for and publishing information on a new generation of platforms that have evolved in the post-print newspaper age. (Not that we don’t love print or newspapers! As with all new and wonderful things, these new ways and means will eventually, if they haven’t already, reach a new and happy balance with the old, and all will be welcome tools in the race to learn about this wild world of ours.) Writes Rosen, “From knitting and kneading to photography and illustrating, PDFs, e-books and other downloadable guides are surging in popularity. Selling DIY digital downloads is becoming the modern-day way to let your creative and entrepreneurial passions fly.” Rosen highlights one of the earliest DIY sources of such self-published projects: “On Etsy, makers sell digital downloads of face-mask designs, knitting patterns and printable 3-D gift boxes. No middlemen, no shipping, no waiting.” If someone hasn’t already immortalized that statement in needlepoint, one of us most definitely will––it’s our ethic, down to our very core. Rosen also covers the story of a cookbook author whose digitally downloadable new PDF ebook may “lack the cachet of the printed book,” but whose $5 download fee “translates into far more money per purchase than she’d receive with a traditional book deal.” She also points the way to numerous other kinds of creatives who have used the various ebook self-publishing methods available to them to take advantage of the pandemic-driven surge in experimentation and craftiness. This article is an injection of pure inspiration for those of us casting about for our next simple-but-productive project.

Entrepreneur.com has published many other thought-provoking pieces on self-publishing in the past, and continues that trend by hosting JJ Hebert’s recent collection of marketing tips for self-published books. (A list of five has always held an appealing degree of symmetry!) “Writing a good book is one of the simplest ways to establish yourself as an expert on a topic,” he notes early in his article; “Your book can serve as the ultimate business card, both as a way to connect with people and build your reputation.” And of course, he has both plenty of experience and a personal stake in self-publishing. “As the owner of a self-publishing company,” he writes, “I am an adamant believer in the value of self-publishing. Not only does self-publishing give you have complete control of your book, but you’ll enjoy higher royalty rates as well.” But how to find success in such a packed field as self-publishing? For Hebert, success ultimately comes down to marketing, and successful marketing comes down to branding, reviews, emails, a certain carpe diem attitude, and crafting a solid architecture of support. For more information and explanations of these barest hints, we highly recommend you read the entirety of Hebert’s article, linked above.

We’ve written about the three (primary or popular) models of publishing available to the average human before on this blog, but it has been a minute since we’ve revisited the topic, and Alinka Rutkowska does such a fabulous job in this article for Forbes that we recommend brushing up on the big three categories of publishing (traditional, hybrid, and self-published or “indie”) by checking it out. As Rutkowska notes straight off, “Traditional publishing is considered prestigious, difficult, long — and lucrative for a rare few.” While recognizing the perks of successfully navigating the traditional route, Rutkowska advises readers to be realistic about the likelihood of doing so; when it comes to searching for an agent, “only a very small percentage of the authors who pitch agents will hear back from them, so your chances are pretty slim. If you do make it, you should be prepared to relinquish some creative control as your book will now be ushered into the hands of a group of professionals.” As for the other routes, Rutkowska makes it clear that they, too, have some substantial benefits, and might just prove more accessible to the average writer. “The beautiful thing about self-publishing is that there are no gatekeepers and the market becomes the ultimate judge,” writes Rutkowska, before going on to allocate the lion’s share of the article to describing what she defines as “hybrid” (and it should be noted here that definitions vary wildly, and that some industry experts would consider what she describes to incorporate significant aspects of what others would consider plain ol’ regular self-publishing). With a devastating gift for brevity, Rutskaya’s article is a quick but interesting read.

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.