Author: Kelly Schuknecht

Kelly Schuknecht is a marketer with a background in the publishing industry. She is passionate about all things related to books and loves helping authors navigate the world of social media for book promotion. She recently launched the course Marketing Your Book on TikTok.
Contests, Kelly Speaks

2012 Global Ebook Award Now Accepting Submissions

Contests are a great way gain exposure and credibility. By winning awards, you can convince readers that your book is worth reading and you can generate word of mouth marketing. Well, Dan Poynter, founder of the Global Ebook Award, has announced that his program is now accepting submissions. Why should you submit your book?

Awarded ebooks will enjoy these benefits:

–an official “sticker” on your ebook cover, website, Amazon page, and promotion materials
— buoyant feedback from judges with experience in your category of book.
–a free listing in Publishing Poynters Marketplace offering copies of your book for reviews in prestigious
ebook dealers’ sites such as Amazon.com, Barnes&Noble.com, and others.
–being honored at an award ceremony in gorgeous Santa Barbara.
–media coverage for you and your book.
–being listed on the official Global Ebook Awards site.
— a Global Ebook Award certificate attesting to your honor.
–a news releases announcing that you won
–discounts on video trailers for YouTube, Amazon
and your website
–discounts on other services for authors and publishers
And much more…

So, how do you apply?

Eligibility:
eBook released anytime on or before March 11, 2012.

Application deadline:
March 12, 2012 (midnight Pacific Time).

Award ceremony
in beautiful Santa Barbara: Saturday, August 18, 2012.

For more information on how to apply, visit http://globalebookawards.com/.

 

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Marketing, Kelly Speaks

5 Ways to Promote Your Book in November

Halloween is over and holiday shopping has begun!  During the hustle and bustle of all of the holidays events, don’t miss out on any opportunities to market your book.  Here are five easy ways to promote your book this month:

  1. Make sure you have business cards with your book cover image ready to hand out at all of your holiday events this year.
  2. Many book award deadlines are approaching fast. Make sure you have plenty of copies on hand to send out to the award competitions you want to enter.  Winning awards will increase the exposure for your book.
  3. One upcoming book award deadline is for the Reader Views Literary book awards is Friday, December 15th. Another upcoming deadline is for the IBPA Benjamin Franklin Awards, December 31st.  Visit their websites now to find out if your book is eligible and submit your book before you get caught up in holiday activities.
  4. Offer a Black Friday deal on your book.  Visit http://www.couponsnapshot.com/ to get a promotion coupon for your book.
  5. Visit the website for National Novel Writing Month (NanoWriMo) to find out about events in your area during the month of November.  At NaNoWriMo you can write a novel (in a month!), network and get support from other writers.

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Marketing, Book Promotion, Book Signings, Kelly Speaks

Frankfurt Book Fair 2011

Book fairs are a great way to promote your book and learn about the publishing industry. Frankfurt Book Fair begins today, October 12th, and lasts until October 16th.

The Frankfurt Book Fair has over 7,300 exhibitors and approximately 290,000 visitors. The exhibitors and visitors travel from over 100 countries to attend more than 3,000 events occurring at the book fair.

The Frankfurt Book Fair is a great place to make deals and establish or develop contacts. The event features seminars, conferences, readings and much more.

For information on attending the event, please visit http://www.frankfurt-book-fair.com/en/.

Also, if you are a visitor or exhibitor at the Frankfurt Book Fair, I’d love to hear about your experience. Please share your comments below.

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Marketing, Kelly Speaks

5 Ways to Promote Your Book in September

It is back to school time!  Now that summer is over, it’s time to get back the business of promoting your book.  Here are five easy ways to promote your book this month:

  1. I’m a little late this month, but Labor Day was on Monday. What better to do on Labor Day than sit back with a cup of coffee and a nice book to read? Remember that next year.  😉 Labor Day weekend is a great time to ask friends, colleagues and other potential book reviewers to read your book and write a review for you.
  2. Make a list of local independent bookstores you will visit to pitch your book or author event.  To find your local independent bookstores, visit http://www.indiebound.org/indie-store-finder
  3. Create a CD Media Kit to send out to the media and book buyers.  Be sure to include a high resolution image of your cover, an author bio, synopsis, any recent press and your contact information.
  4. The Beijing Book Fair takes place September 29th through October 2nd. Even if you’re not travelling to Beijing this month, pay attention to the buzz in the publishing industry and keep yourself informed about what’s going on throughout the event.
  5. Use FreeConference.com to record your own teleseminar. You can do this to promote your current book – present on a topic related to your subject matter – or record yourself discussing a different topic and have the recording transcribed into your next book!

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Marketing, Kelly Speaks

5 Ways to Promote Your Book in August

Summer is almost over and temperatures are scorching!  During the shuffle of end-of-summer vacations and back to school preparations, don’t forget to keep promoting your book whenever you can.  Here are five easy ways to promote your book this month:

  1. Book Lover’s Day is August 9th.  Check your newspaper for local events.  If you can’t find any, consider planning something at your local library.  Perhaps a reading from a local author?
  2. Create a Book Video to promote your book.  Upload it to YouTube and then share it on all of our social networks (i.e. Facebook, Twitter, Google+).  For more ideas on book video marketing, read these five ways to use videos in your book marketing efforts.
  3. If your book was published in 2010 or 2011, enter it into the USA “Best Book” Awards by August 31st.
  4. Back to school time!  If your book is educational, contact schools/teachers about using your book in their class this year or contact  local bookstores who may feature educational fare around this time of year.  If you have written a Children’s book, contact local elementary school teachers to inquire about coming in to read your book to their class.
  5. It’s never too early to plan ahead.  Start planning your fall and winter promotional schedule now.  Consider school and holiday events (Labor Day, Halloween, Thanksgiving, Christmas, etc.) that might present an opportunity for you to promote your book and register for them now, order the promotional materials you will need (such as business cards, bookmarks, posters, etc.), and begin stocking up on copies of your book to give away during the holidays.

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.