Growing Pains: Part III

Last week, we explored the ways in which you can specialize in certain key products and services you offer so as to streamline your business and “grow” your sales. This week, I’d like to speak to the ways in which you can expand upon your product line, if you’ve found that you’re comfortable with the level of work-sales ratio you’re receiving with your current products.

    If you plan to expand your product line, it is crucial that the products and services you add complement those you already provide. By this, I mean that you can see a connection between these things and that your marketing efforts can be used seamlessly between one and the other.

   Let’s say you’ve become a prolific self-published author. You’ve gone through the trial and error processes of editing, formatting, illustrating, marketing, etc etc. You’ve seen what works, and more importantly, what doesn’t work. A complementary service you could offer–with this knowledge you’ve acquired–could be assisting other aspiring self-publishing authors.

  By offering copy-editing, formatting or marketing assistance, you would only further those skills for yourself as an author–so long as you didn’t let it replace the time you spend working on your own books.

     Or, let’s say you’ve found great marketing success is hosting events–book readings, poetry slams, etc. Maybe you’ve even found you have a certain knack for planning these kinds of events. Plenty of authors dread orchestrating such things, and you could use that skill to assist them, while simultaneously building your networking platform. A well-planned event is great marketing for you as an event planner, and it may even turn into great marketing for you as an author.

    Another option: you write children’s books and they’ve become rather popular. Consider branching out and creating book themed toys that model characters in your stories, children not only love interacting with illustrations in your stories, but they especially love being able to have tangible versions of your characters to play with in real life! How exciting would it be to have it be an option to add that toy during a check out of a purchase of your book?? This would be especially great during the holiday season.

  With any of these options for “growing your business,” always keep in mind what your priorities are, or what they should be. Don’t let your side projects take over or take you away from what you love. Put yourself and your work first always. Helping someone else market will only help you if you’ve made enough time to market for yourself first and foremost. Editing someone else’s work will only help you if your work is thoroughly edited and given the attention it deserves. Planning events for other authors should never take precedent over planning events of your own.

In summation, if you don’t have the time or energy to offer these other services, don’t. If you find yourself with extra time and motivation, by all means go for it! The sky is the limit!

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog,

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