March is National Small Press Month, which celebrates small publishers and showcases the unique voices of the authors who choose them. This makes March the perfect time to promote your self-published book! To help you take advantage of this, I am offering promotion advice and ideas on the blog every Monday this month. Be sure to check out last week’s post Why March is the Best Time to Promote Your Self-Published Book.
This week I’ll share ten ways to promote your book during National Small Press Month.
1. Contact other independent published authors in your area.
Connect with other authors and combine your resources to fully exploit the opportunities during this month. There’s a lot to do, and four hands are better than two.
2. Send out a press release.
Send a press release to the local media (newspapers, radio, television) mentioning Small Press Month and your independently published book. If you secured some events, mention them in the release.
3. Follow up on your press release.
Be sure to follow up on your press release via telephone. Reiterate Small Press Month, your planned events in the community, and your Small Press book. Offer to send them a review of your book that they can use as a foundation.
4. Contact your local libraries.
Suggest they feature Small Press titles, including yours. Offer to leave a free copy with them, along with a sales sheet.
5. Contact local schools.
Tell them about Small Press Month. Mention that you are a local published author and offer to speak to their assembly about how to accomplish their dreams of being published. This is particularly effective if you have a children’s book you can then sell after the assembly.
6. Contact local universities and colleges.
This is the same concept as number 5— promote yourself and your book by sharing your knowledge of how to write a book and get it published. Sell copies of your book afterward.
7. Schedule a seminar or tele-seminar.
Schedule a seminar or tele-seminar on “How to Write and Publish a Book.” Offer a “Small Press Month” discount on the registration fee. Send out a local news release about your class.
8. Contact other sales channels.
Brainstorm and contact sales channels outside of the bookstore that may be likely to sell your book. This may include websites related to your book’s topic, gift stores, hardware stores, grocery stores, boutiques, etc. Look at your book and ask yourself where your readers may be shopping.
9. Use social media.
Create social networking accounts on Twitter, FaceBook, MySpace, LinkedIn, etc. Use the accounts to connect with readers and promote yourself and your book.
10. Contact the Learning Annex (or similarly themed Adult Education Program) in your area.
Offer to teach a class on the subject of your book. As a published author, you are qualified to teach on your subject since you are an expert. Your book may even be required reading for each student!
Check back next week for more promotion ideas.
|ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.|