March is National Small Press Month, which celebrates small publishers and showcases the unique voices of the authors who choose them. This makes March the perfect time to promote your self-published book! To help you take advantage of this, I will be offering promotion advice and ideas on the blog every Monday this month.
To get you started, here are five things you should do to maximize your promotional efforts this month:
1. Order author copies.
Author copies are important at events such as book signings and giveaways. Be sure you have plenty on hand to support your promotional efforts this month.
2. Contact to your local bookstore.
Contact your local bookstore and inform them it’s Small Press Month. Encourage them to help promote books published by small presses by hosting events and offer discounts. Be sure to mention your book during this discussion.
3. Contact your local newspaper.
Contact the book review editor, features editor, the calendar editor, and business editor. Inform them about Small Press Month, introduce yourself and your book, and tell them about any events you are planning for the month.
4. Contact professional organizations.
If you belong to any professional organizations, be sure to share information about your planned events with them.
5. Get on the radio.
Reach out to local radio stations. Pitch an interview discussing your book and/or small press topics. Be sure to mention any events you have planned.
Check back next week for more promotion ideas.
|ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.|