Friday Conversations With A Self-Publishing Writer 01/16/15

LEFT BRAIN-RIGHT BRAIN READERS

SO—you’ve written the best novel ever put to paper!  From your perspective everyone on planet earth will (at some time in their life) read your book.  There remains, however, the realistic question of who will actually buy and/or read it.

Some time ago a writing friend suggested that all serious authors should take a course in Marketing.  My first response was a chuckle.  That is not my field of interest and hours spent in that study would take valuable time away from actually writing.  Then my friend asked me two questions.  How are you—as the author—going to attract readers’ attention?  And, if you use a PR or Marketing group, how will you know they are doing the right things for your unique book?

Well, I didn’t take an actual course in marketing, but I have done a fair-bit of research, some of which I’ve shared with you before.  And, because the concepts and venues change so rapidly, I do my best to update my marketing research file every year.  However, for the sake of today’s blog offering, I’ll focus on the headline concept stated above: the left-brain/right-brain readersthe rationally motivated reader and the emotionally motivated reader.

Possibly the biggest AH-HA discovery for me was this:  Developing a marketing strategy toward the emotionally motivated reader/buyer will bring the greatest level of success no matter who is doing the book shopping.  An emotional appeal will connect with both left and right-brain thinkers.

Example:  Do you remember the novel Q and A?  It was author Vikas Swarup’s first novel published in 2005.  In 2006, the novel won South Africa’s prestigious Boeke Prize and was nominated for the Best First Book by the Commonwealth Writers’ Prize group.  By 2007, this novel won the Prix Grand Public at the Paris Book Fair.  It has also been sold for translation rights for 42 languages.  THAT equals SUCCESS.

Yet—you might recognize this novel a little quicker by its film title: Slumdog Millionaire.  Ahhh!…the perfect left-brain/right-brain title appealing to the rational “seeker of monetary wealth” and the compassionate heart who desires to help all “underdogs.”  The movie was labeled a “sleeper hit,” being nominated for ten Academy Awards (2009)—winning eight.

This BOOK (yes, the author’s 1st novel) was hugely successful in book-form.  And yet receiving a TITLE CHANGE (as it was developed for film) made a huge difference in attracting everyone from producers, directors and actors, to movie-goers and DVD buyers.  Plus, a large population of movie watchers Google background information about the films they enjoy and then BUY the “story” in its original novel format.

SO—you’ve written the best novel ever put to paper! Who will understand your book—your characters and plot—better than you?  Are you able to communicate those nuances to potential readers?  What venues of communication will you use?  In step the marketing specialists of your self-publishing TEAM.  Their ideas are almost limitless and can help you develop a plan of action that will carry your book FAR and WIDE.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

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