Traditional Retailers and Self-Published Books

On Monday I mentioned how to find a Barnes and Noble near you to promote your self-published book. Whether you’ve already self-published or you are considering self-publishing, it is important to keep in mind that traditional book retailers often look for four things when deciding whether or not to stock a book on their shelves:

1) Availability with a distributor
2) A very attractive trade discount
3) A returns policy (Keep this in mind if you are searching for an on-demand company for your book since not all POD publishers offer a returnable option.)
4) And demand. As a self-published author, creating demand, or “buzz,” is up to your promotional efforts, but make sure the POD publisher you choose provides the necessary means to fulfill the other criteria.

Good luck and have fun!
Kelly Schuknecht

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