Promoting your Self-Published Book on Google

When you are a self published author, sometimes book promotion is about who you know. Other times it is simply about having the time to devote.

Wouldn’t it be great if there was a fast way to find the people or places that were right for your book? Knowing how to conduct an advanced Internet search that yields applicable results is very important. Luckily, it’s also very easy, and in case you don’t know how, I’m going to show you. Go to the Google website at but instead of simply entering a term, use the “Advanced Search” by clicking on the link that says “Advanced Search” in small type next to the “Search” button. You will find a page that enables you to fine-tune your search. By conducting smarter searches, you will find places to promote your book faster. 

You can promote your books on Google for free. You’d sell a lot more books if a lot more people knew about them. Google can help make that happen.

  • Help users discover your books: By matching the content in your books with user searches, Google Book Search connects your books with the users who are most interested in buying them.
  • Keep your content protected: Users are able to preview a limited number of pages to determine whether they’ve found what they’re looking for. 
  • Drive book sales: Links to bookstores, online retailers, and your website make it easy for users to go from browsing to buying — with new ways to buy and access your books coming soon.

Learn more at:

Good luck and have fun!
Kelly Schuknecht








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