Welcome back to our new Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years. What’s stayed the same? And what’s changed? We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.
When you are a self published author, sometimes book promotion is about who you know. Other times it is simply about having the time to devote.
Wouldn’t it be great if there was a fast way to find the people or places that were right for your book? Knowing how to conduct an advanced Internet search that yields applicable results is very important. Luckily, it’s also very easy, and in case you don’t know how, I’m going to show you. Go to the Google website at google.com but instead of simply entering a term, use the “Advanced Search” by clicking on the link that says “Advanced Search” in small type next to the “Search” button. You will find a page that enables you to fine-tune your search. By conducting smarter searches, you will find places to promote your book faster.
You can promote your books on Google for free. You’d sell a lot more books if a lot more people knew about them. Google can help make that happen.
- Help users discover your books: By matching the content in your books with user searches, Google Book Search connects your books with the users who are most interested in buying them.
- Keep your content protected: Users are able to preview a limited number of pages to determine whether they’ve found what they’re looking for.
- Drive book sales: Links to bookstores, online retailers, and your website make it easy for users to go from browsing to buying — with new ways to buy and access your books coming soon.
Learn more at: books.google.com/partner/
I should warn you right off the bat that a lot has changed since I first blogged about Google’s partnership program for authors, and one of the things that has changed is the link you’ll need to follow for more information. (The one I provided back in 2008, preserved above, no longer works.) Your new one-stop shop for know-how as an author interested in Google’s partnership program is:
The link address may seem only subtly different, but I promise you won’t regret taking the time to access the updated materials Google has compiled there, including recommendations for self-promotion, resources for authors and publishers, and a collection of success stories. (And let’s face it, we love tapping into the glow of success, if only to learn how others are finding ways to make it work.) And let’s not forget Google Play’s “Book Partners Center,” a separate (but linked) resource which provides step-by-step instructions on how to publish your book as an e-book in the Google Play store, and put your story on Android devices the world over.
What I wrote in 2008 about optimizing your online presence to help:
a) users discover and access your book,
b) you protect your rights and maintain creative control, and
c) drive book sales …
… remains 100% accurate. Google can help you do these things, but the ways and means have evolved in the last seven years––dramatically. I recommend glancing at Self Publishing Advisor’s primer on Search Engine Optimization (SEO); you can find the summary post and links to the individual posts here. Why? Because Google is a multi-platform tool now when it comes to self-publishing. Not only can you use Google Play to host and sell your book as a self-publishing platform, but you can use Google Analytics to analyze engagement on your personal webpage (or webpages), and you can optimize all of your web content across all of your different social media accounts and blogs and so on to better feed into your promotional campaign.
Google is so much more than a search engine, now! ♠
|ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.|