Self-Publishing News: 6.20.2016

This week in the world of self-publishing:

Carole Nelson Douglas published sixty novels the old-fashioned traditional way before she decided to explore self-publishing, writes Drucilla Shultz for Publisher’s Weekly on June 17th.  Why?  She wanted more control over her published materials, a familiar story to many who are involved in self-publishing today.  And the change, while not entirely without discouragements (Douglas has felt victim of a certain degree of “status downgrade”) has reaped a great deal more rewards (Douglas’ latest book is receiving positive critical recognition).  Perhaps the greatest byproduct of Douglas’ conversion, however, may be her advocacy for indie and self-publishing authors everywhere.  “Look to your audience,” says Douglas (by way of Shultz):

“Figure out who your audience is, who you’re writing for, what genre you’re writing in, and what the books in that genre look like. Recognize that indie publishing is a lifetime learning experience. Yes, some authors broke out big and fast a few years ago, and those gold rush days are over, but audience-expanding strategies are still out there. Look for role models online. Authors love to tell ‘how I did it.’”

Douglas also recommends looking to the internet (“Online Advice”) and seeking out a professional copyeditor (“Professional Help”).  Refreshingly direct, she’s up-front about the fact that self-publishing is a lifetime commitment, with plenty of avenues to success and an equal number of pitfalls.  For Shultz’s entire article and interview with Douglas, tap into the original piece at the link.

“Michele Melton of Olathe loves to bake,” writes Sara Beane for The Kansas City Star on June 17th:

“So after years of being asked by family and friends how to make her popular cake pops — bite-sized pieces of chocolate-dipped cake on a stick — she decided it was time to put her tried-and-true recipe on paper with a children’s book to teach kids how to make her cake pops. But she didn’t want it to be just any book; she wanted it to be interactive.”

I don’t know about you, but crafting an interactive work is hardly a recipe for traditional success.  Breakout phenomenons like Dragonology and so forth have occasionally reached bookshelves, but by nature traditional publishing houses are steadfastly conservative, and opposed to experimentation.  Melton’s book, Beane reports, is about a 10-year-old girl who loves to bake–Cake Pops With Marlee–and is designed to teach children how to bake alongside their parents and caregivers.  “The process of self-publishing the book was both costly and time-consuming for Melton,” says Beane, and “Things were already stressful when life threw her a curveball in November. That’s when Melton’s 24-year-old son Jake collapsed while at work and was soon diagnosed with an inoperable brain tumor.”  Under mounting pressure, already committed to self-publishing her book and now coping with her son’s life-changing illness on limited funds, Melton found escape in writing.  And eventually, writes Beane, what “started as a way to share a recipe with others has now turned into something much more important for Melton. It’s a chance to remind parents to take the time to cherish their kids.”  For the rest of Melton’s heart-touching story, read Beane’s full article here.

It’s not often that self-publishing received professional treatment at length, but that’s exactly what Catherine Dunn is doing for Digital Book World.  Her June 16th article serves as part four of a six-part series, a series which has already recommended that a self-publishing author “[makes] sure your manuscript is formatted, […] had it copy-edited, and […] engaged a professional designer to create a stunning cover that will capture readers’ attention.”  This installment deals with six additional points that all revolve around the processes that take place after finishing writing:

  • Choose your services
  • Check the spec
  • Don’t forget your illustrations
  • Don’t leave anything to chance
  • Take time over the metadata
  • Marketing

And Dunn concludes her article with a checklist of further tips to assist self-publishing authors in moving from the manuscript stage to the “successfully published” stage.  A word of caution, however: while her ideas are excellent, this is just one installment in a series.  Hang around for two or three more weeks, and all six installations will be complete.  It’s always a little disappointing to start a great series only to discover it’s not quite finished, right?  If you can’t resist peeking, however, you can find installment four at the link.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 6.13.2016

This week in the world of self-publishing:

“There was a time when a small, independent movie studio was looked down upon by the industry,” writes Bud Simpson in this June 10th article for the Logan Daily News.  “Because it was produced with a small budget and, most of the time, unknown actors, it was considered an inferior product.”  He goes on to draw comparisons between the indie film engine and self-publishing, noting that while indie film has reached critical acclaim and a kind of legitimacy within the larger movie industry, self-publishing has not achieved the same thing within the world of traditional publishing.  “It still ‘don’t get no respect!'” he declares, quoting American stand-up comedian Rodney Dangerfield.  What follows is a litany of self-publishing successes as well as a list of blockbuster successes (in traditional publishing, at least) which began with plentiful rejection slips.  Simpson makes a convincing case for self-publishing as a tool worth considering; check out his complete article here.

As a presenting panelist for the Bay Area Book Festival, Brooke Warner was recently confronted with the question: “A question surfaced from the audience: Do some people avoid self-publishing because they don’t qualify for awards?” as she recounts in this June 10 piece for HuffPost Books.  One of her fellow presenters, with the best intentions, responded with a statement that awards are open to self-published works–and what follows shows just how much misinformation is out there.  “I almost felt bad to have to inform him of his industry’s bias,” writes Warner: “that no, you can’t just submit, and that countless awards programs bar self-published authors (and any author, in fact, who’s invested in their own work) from entering.”  As founder of an author-subsidized publishing model, Warner serves as a lightning rod for those looking to define their work as something more than a less-respectable ripoff of traditional publishing.  She writes:

As independent authors and publishers, we need to repair a broken system, and we can’t do that by trying to “pass” as traditionally published authors in order to benefit only ourselves. When one indie author rises, we all rise. When one awards program or review outlet lifts their ban on self-published authors, others take notice, and eventually the measure of author-subsidization as a way to determine which books are worthy will fall. To me, this is the goal, to level the playing field in an industry that is hellbent on keeping self-published authors contained and separate.

To that end, she presents a list of five ways authors can better advocate for themselves.  I won’t repeat them here, as they really shine in full context.  You can catch Warner’s full article by following the link!

In this current political climate–in America at least–the battle lines are so clearly drawn and the arguments so rife with strong emotion that you can well imagine people are on the hunt for new ways to express their (very strong) opinions.  As Kim-Mai Cutler details in this June 9 article for Tech Crunch, that demand is soon to be filled by at least one new entry into the increasingly crowded–and specialized!–self-publishing world.  You may already have heard of OpenVote, a political startup from software powerhouses Bobby Goodlatte and Sean McCann.  Now OpenVote is “unveiling a larger publishing platform where people can debate policies and pledge their votes,” as Cutler puts it: “OpenVote comes out of the concern that political communication hasn’t really evolved or been fully translated into online or social networking mediums. People see news stories, they get enraged, but that doesn’t exactly translate into votes or political commitments.”  In other words, OpenVote is looking to boost voter turnout amongst undervoting groups, particularly the tech-savvy “Millennials.”  How are they going to do this?  Says Cutler, “Think Medium, but centered around politics and with widgets that let you pledge and recruit votes. Goodlatte brought on different political bloggers to do hot takes on issues like marijuana legalization or the 2016 presidential race.”  The hope is to to use the controversial issues to draw users in, and then present them with more curated, more neutral content to promote actual conversation and long-term engagement.  For now it looks as though the material published will mostly be in thinkpiece essay formats, but watch this space!  As a startup, OpenVote may eventually diversify into publishing longer formats.  If you write politically-charged or reflective material, this might provide an opportunity for you in the future.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 6.6.2016

This week in the world of self-publishing:

“Many authors who sell their work directly on platforms like Amazon are having their stories plagiarized, which can take an emotional and financial toll,” writes Joy Lanzendorfer in this June 5th article for the Atlantic.  Lanzendorfer recounts the story of self-publishing author Rachel Ann Nunes, whose work was plagiarized by one ‘Sam Taylor Mullens’ (an alias), who took her novel (A Bid for Love), repackaged it under a new title (The Auction Deal), and distributed it under his own name with only superficial changes.  This trend is becoming all too common, writes Lanzendorfer, who adds: “The offending books often stay up for weeks or even months at a time before they’re detected, usually by an astute reader.”  This is no joke for self-publishing authors, who operate without much of the safety net enjoyed by traditionally published authors, with the might and heft of corporate lawyers at their backs.  For other authors, like Opal Carew, “finding out their book has been plagiarized can be traumatic.”  And this is, quite literally, just the tip of the iceberg!  Lanzendorfer’s marathon of an article weighs the various factors at play, including Amazon’s various ranking logarithms.  To read more, follow the link!

Self-publishing has been around awhile, it would seem–far longer than most readers even know, according to this June 3rd piece for Publisher’s Weekly.  The article, which serves as a digital summary of a printed piece in the June 6th edition of the magazine, alleges: “Self-publishing is hardly a new idea, as evidenced by an editorial we published 100 years ago.”  The editorial in question went to print on June 3rd, 1916, and detailed the advantages and disadvantages of midlist authors finding alternative ways to market.  “‘The practice of allowing the author to pay in whole or in part for the publication of his manuscript is by no means confined to certain of the smaller and less-known publishing houses,'” the original 1916 article states: “‘These books are not of such a nature as to make a wide appeal, and consequently, however worthy they may be, we cannot afford to publish them without the author’s assistance.'”  Worthy, albeit niche works–this is indeed the heart and soul of indie publishing!  To catch a taste of 100 years of self-publishing progress, check up on the modern Publisher’s Weekly piece here.

Self-publishing authors who publish outside of a select number of companies and are not counted in traditional e-publishing surveys “exist in this near-invisible economy,” writes Russell Smith for The Globe & Mail, according to this June 1st article.  A pretty turn of phrase for a not-so-pleasant experience, as it turns out: says Smith, the challenge these authors face is most plain in the matter of promotion.  How to market a book that flies under the radar of the traditional bait-and-reward system?  “The answer,” he writes, “is in niches.”  But this type of approach is exhausting–or as Smith puts it: “Ah, engagement – a concept dreaded by writers of my generation. It means we have to have a personality that readers think they are interacting with; it means we have to seem like their friend.”  This kind of labor may be easier for some than others, he writes, but it’s still work–especially to those who do not have an easy niche market to identify, much less sell books to.  But the challenge is as much one of personality as it is substance, as Smith makes clear in his self-comparison to another indie author (Tudor Robins), whose boundless optimism leaves Smith questioning his own experience.  Could he do more?  Should he do more?  To find out his conclusions, tap into the original article at the link!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 5.30.2016

This week in the world of self-publishing:

I can’t think of a better way to launch you into the week to come than with this piece, courtesy of Kylie Dunn for the HuffPost Books blog on June 29th.  Here Dunn, author of Do Share Inspire and Write to Launch, recounts her experiences self-publishing and lists her top six lessons learned.  And they’re good lessons!  “You need a professional editor,” she says to start, because “You will experience a full range of doubts and fears when you put your creation into the world [and] having a trusted professional on your side helps.”  Her other points range from “Done is better than good”–quoting Elizabeth Gilbert–to “It’s not a short game” to “It’s scary and exciting,” with one final admonition to “Make sure you have good support mechanisms around you to cater for the days you think you should give up.”  Says Dunn, “This is also why you need a marketing and launch plan, so you aren’t making emotional decisions on the fly.”  Solid advice from one self-publishing author to another, I think.  To read the rest of Dunn’s excellent article, follow the link!

Whoever claims literature is somehow above or beyond the reach of politics hasn’t read the news in India lately, where self-publishing author Rana Ayyub has broken with the powers that be in order to expose systemic corruption.  As chronicled by Arif Hussain for TwoCircles.net in this May 29th article, Ayyub’s story is one that places her firmly in the context of a Ghandi or a Rosa Parks:

A journalist in her twenties decides to go undercover to find the facts about the handling of 2002 Gujarat riots, a series of fake encounters and the murder of ex-home minister Haren Pandya. Over the eight months of subterfuge, she gains trust, breaks trust, comes hairbreadth close to getting caught, goes through phases of self-doubt and anxiety but in the end comes out with a lot of potentially explosive first hand accounts. So much so that her otherwise supportive editors develop cold feet about publishing it and pull the plug on the sting operation.

She then does the logical thing and tries to publish her account as a book. But no publisher worth its name would touch it, no TV news channel would talk about it and very few newspapers would talk to her. In the India of 21st century CE the reigning context of fear is so absolute and the risk of state reprisal so imminent that a mere act of publishing a book can ruin your business.

But of course, self-publishing offers a route free of “gatekeepers,” so Ayyub’s work found a natural home there.  By self-publishing, Hussain notes, “Ayyub also shows a path to people who want to go it alone or just don’t want to toe the “mainstream line.”  We’re all about that here at Self-Publishing Advisor!  To read more of Hussain’s article on Ayyub’s revolutionary work, check out the original piece here.

“The array of [self-publishing] offerings is spurring some writers to leave their publishing houses,” writes Karen Angel for Bloomberg Businessweek in this May 26th article: “particularly midlist authors whose books receive scant marketing support.”  It has long been true that these authors, the ones whose books are accepted for publication by the Big Five publishing houses but whose works aren’t deemed “blockbuster-worthy,” often suffer from poor marketing services and even poorer authorial support.  But there are too many options on the horizon for authors to despair, Angel writes, including self-publishing websites like Pronoun, Reedsy, Leanpub, and Amazon Kindle Direct.  More importantly, she uses the stories of authors themselves as a compass to navigate the complicated world of self-publishing–authors like Janice Graham (of NYT-bestselling Firebird fame) and erotica author Meredith Wild.  She also recounts the story of Greg White, an author whose “last straw came when his publisher forgot to ship copies of his book to the launch party last October.”  And so: self-publishing!  “‘Five years ago,'” Angel quotes White as saying, “‘self-publishing was a scar. Now it’s a tattoo.'”  That’s about as rousing an endorsement as we could ask for.  To read the rest of Angel’s article, click here.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 5.23.2016

This week in the world of self-publishing:

First off, this little press release put out by Author Solutions on May 18th via PRWeb: the self-professed “world leader in supported self-publishing services” made an announcement last Monday to the effect that “it has entered a development partnership with immersive content studio Legion of Creatives. Through the relationship,” the press release goes on to state, “Legion will actively review indie book titles within the Author Solutions catalogue for possible film, television and digital adaptations.”  For fans of Author Solutions this is pleasant news indeed, but the company has its fair share of detractors.  Even critics have to admit, however, that the prospects for self-publishing as a whole are broadened by these kinds of pioneering partnerships–in the future, they are likely to not only be available to all self-publishing authors, but to be made much more affordable as the market broadens and competition increases.  For the original press release, follow the link!

In this, the first of two articles put up by Publisher’s Weekly on May 20th related to hybrid publishing, contributor Nicole Audrey Spector puts together a comprehensive guide to getting started with hybrid publishing––much as we did with our March 2nd blog post.  As Spector puts it, going hybrid is to seize upon a “third option”––an option “which fuses aspects of traditional publishing with self-publishing, often for an up-front fee. At least that’s one definition,” she writes: “as any author exploring the territory of hybrid publishing will find, it’s complicated.”  It’s complicated in part because hybrid publishing is not the same thing as being a hybrid author––the former involves a specific publishing model which incorporates the flexibility and authorial rights of self-publishing with the resources of traditional publishing … and the latter is usually used to describe an author who has published through both the traditional and self-publishing models (and may also have dabbled in the hybrid one) or may have moved from one to the other.  Spector goes on to describe the workings of various hybrid publishing companies and the experiences of several authors who have used them, and closes with this warning: “Hybrid publishing does have its drawbacks and is assuredly not for everybody.”  The “key,” she writes, is “for authors is to do their homework, connect with peers who have published with hybrids, and determine their expectations and goals from the start.”  Wise words all around, I should think.  You can read the rest of Spector’s guide here.

Brooke Warner contributed the second May 20th piece on hybrid publishing to Publisher’s Weekly, and her interest isn’t in explaining the concept to beginners a la Spector’s piece, but rather to project a forecast for the hybrid publishing market over the coming years (an equally vital task, I think!).  Says Warner, founder of hybrid firm She Writes Press, “Within hybrid publishing there exist many creative models, defined largely by what we’re not.”  The struggle has been for self-realization and self-definition, and to exist at the center of their own narrative––that is, not on the fringes of the self-publishing vs. traditional publishing catfight.  “As more hybrid publishers continue to enter the market,” she argues, “we need to start to define ourselves more by what we are, which requires certain standards to be adopted and certain industry practices to change.”  How to go about oding this?  Well, Warner has an idea––in the form of a brief manifesto:

Hybrid publishers ought to be meeting the standards of their traditional publishing counterparts—both editorially and in design. Hybrid publishers ought to have traditional distribution, or to find better inroads into the marketplace than currently exist in the self-publishing sector. Hybrid publishers ought to qualify to submit their books to be reviewed traditionally and to enter contests without being barred because of their business models. Their authors ought to qualify to join any professional organization they want without facing the discrimination that currently exists against any author-subsidized model.

Well, that’s a rallying cry if I ever heard one.  And with a pedigree like Warner’s to back it up, maybe the various power-players will listen.  Even if they don’t, Warner writes, “We’re tapping on industry doors and witnessing some acceptance and some pushback, but, since we’re here to stay, we’ll just let our books do the talking.”  Powerful stuff.  To read the rest of Warner’s article, click here.

 


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.