Viral Marketing for Self-Published Authors – Tip #1

Tip #1 – Give something away

Everyone wants something for free.  Strategically advertising a free giveaway (a copy of your book, a service, free information) is one way to attract attention.  This attention may not turn into profit immediately, but in general more interest in your self-published book means greater potential for sales.

Look at Squarespace for example.  This website software company is currently running a contest on Twitter.  They are giving away an iPhone to one contestant each day for 30 days.  In order to enter, the contestant must send out a “tweet” with the #squarespace hashtag.  This “free” advertising tactic quickly brought Squarespace onto the top ten “Trending Topics” list on Twitter, which means everyone on Twitter user (approximately 1.3 million daily) will see that Squarespace is popular topic and many will click on the links to find out why. 

The good news is you don’t have to give away an iPhone a day to attract attention for your book, but consider your audience and think about what you can give away that may spark their interest.  It could be a copy of your self-published book or it could be a service you provide.  Whatever it is, be sure to include your book and/or web site in your promotional materials.

I’ll have more viral marketing tips for you over the next few weeks.

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

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Self Published Authors Tell Your Story

Daryn Kagan of CNN fame is seeking personal stories for her popular website at www.darynkagan.com.

Go to the area that is called “Tell Me Your Story” and share your experience of self-publishing your book. Or, share the experience that lead to writing the book in the first place. You will be able to write a brief description of your story. If you have photos of book signing events, any book videos or audio clips of interviews you have done, be sure to check the appropriate boxes on the right-hand side. This a great cathartic exercise and gets your book “out there.”

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Self-Published Book Review of the Week: The Vampires Minotaur

9781598007145_cov.inddThe Vampires Minotaur

by Levant DuPrae

This self-published book was recently reviewed by Reader Views:

In “The Vampires Minotaur” author Levant DuPrae takes us through his version of the story on how the Minotaur was conceived. Minos’s wife uses her cunning mind to create a way in which she can mate with the Cretan Bull who is attacking and killing people. From this mating, came the abomination of the Minotaur.

Other mythological events are described in this story, and as they are happening Naamah, who is the daughter of Lilith, watches over them. Sometimes she just watches, other times she seeks to interfere for her own gain. This usually involves her getting revenge on others. She also witnesses the intervention or sometimes interference of Gods such as Poseidon.

What makes this story so unique is that in addition to being The Fury Megaera, Naamah is also a vampire. She feeds off of the blood of others, usually the innocent. She has no morals or scruples, she operates on pure emotion. She is a very dangerous character. Having the power to transform into a shadow form allows her to secretly watch what is happening. She also can heal herself quickly. After seeing the Minotaur’s mother mate with the bull, Naamah also does so in her own manner.

“The Vampires Minotaur” by Levant DuPrae is a very complex story. I admired the author’s use of
his own creative ideas to add to the mythological stories. However, there is a reason that this book is
listed as a horror novel. Some of the events described are extremely graphic and brutal. Readers
who enjoy being shocked will definitely enjoy this unique story.

For more information or to order the book, visit the outskirtspress.com/TheVampiresMinotaur

Reminder: Submit your Self-Published Book Review

If you are a self-published author and have a review for your book that you would like posted online, we can help!  In the interest of helping self-published authors find success in publishing, we post a weekly book review of a self-published book. 

To submit your review, please send it to selfpublishingadvice@gmail.com with a .jpg image of your cover.  Self Publishing Advice will post your review and cover image on our blog.  We post reviews in the order they are received.

If you do not have reviews for your book yet, here are some blog posts that may help give you some ideas on how to obtain them:

Getting your Self-Published Book Reviewed
Soliciting Book Reviews for your Self-Published Book
More on Getting your Self-Published Book Reviewed
Book Review Leads for the Self-Published Author

Karl Schroeder and Kelly Schuknecht
https://selfpublishingadvice.wordpress.com

Self-Published Book Review of the Week: Following Joe

9781432727192_cov.inddFollowing Joe

by Alvin Ureles

This self-published book was recently reviewed by Reader Views:

Award-winning author, Alvin Ureles, draws on the writings of biographers Richard Frothingham and John Carey in this historical novel paying tribute to the life of Joseph Warren III.

Ureles has used a unique approach in authoring “Following Joe.” He attributes the authorship of this fictional account to John Warren, Joseph’s youngest brother. The story is told using John’s voice. I soon lost sight of the fact that Ureles is the creator of this amazing account as John related background information, stimulating dialog, and a detailed description of the political unrest during the period leading up to the Revolutionary War.

After graduating from Harvard, Joseph Warren III studied medicine and soon had a successful practice in Boston. He married heiress Elizabeth Hooten. In the eighth year of their marriage Elizabeth died leaving Joseph a young widower with four motherless young children.

Warren was soon involved in Freemasonry and in politics. Among his Masonic friends were John Hancock, Samuel and John Adams, Paul Revere, James Otis, and other radical activists concerned about England’s ill treatment of the Colonies. Joseph was elected to the Provincial Congress in 1774 and was commissioned to second major-general in 1775.

Ureles brings the historical background of this period in American history to life as he carefully develops his characters, with an exciting historical plot familiar to American history enthusiasts.

The book is filled with the conflict of war, of conscious, power struggles, and greed. The chaos of the battlefield is described so masterfully that as a reader, I was interactively drawn into the conflict. I heard the cries of pain from the wounded, was sickened by the sight of blood everywhere, and devastated by the loss of a friend.

Patriotism, bravery, and loyalty were undermined by the threat of treason, the duplicity of a friend turned spy, the safety of loved ones, rumors, and covert operations. The Boston Massacre, Paul Revere’s famous ride, and the battle of Bunker Hill took on new importance as Ureles’ characterizations became real to me in their struggles to help bring freedom and independence to America.

Ureles, a Medical Professional himself, expertly described details and procedures, related to caring for the injured on the battle field, and the earlier recruiting and training of these men by Joseph Warren III.

“Following Joe” by Alvin Ureles is a book that gives a fresh approach and new insights into the political climate preceding and leading up to the Revolutionary War. Patriots like Warren bravely and sacrificially led to the birthing of our nation and our freedom at a tremendous personal cost. I was awed by the sacrifice, service and virtues displayed by these dedicated patriots.

For more information or to order the book, visit the author’s webpage: www.outskirtspress.com/followingjoe