Tag: self publish

Jodee Speaks

Self-Publishing Analysis Paralysis

Today I want to blog about decision making, or the lack thereof.  What brought this to mind was receiving an email from an author I have been in contact with for a full year now.  Her manuscript has been done for over a year, and she has spent the past 12 months shopping self-publishing companies for the “best deal.”  After a year of research, she still hasn’t made a decision!  She could have had her book published and in her hands nine months ago.  She could be earning her investment back by now, but instead she is stuck with analysis paralysis.

I don’t imagine most authors would take this long to make the decision, but if you find yourself unable to move forward because of all the different self-publishing companies and various packages, options, and promotions,  know that you are not alone. Many authors suffer from “analysis paralysis,” also known as over-thinking a situation so a decision or action is never taken.

While it is important to research self-publishing companies and the various options available before choosing a package and company, it is also essential that you find the courage to choose a company and begin the publication process. At some point, an author might need to take all the analysis and logic out of the equation and make a decision based on the rapport he or she established with a particular company during the analysis phase  or choose to go with a company that has values that match his or her own.  Perhaps a company such as Outskirts Press which is grounded in family-values would be a good match for you.

Choosing a self-publishing company is like any important decision in life; you can analyze and analyze and analyze, but eventually you have to make a decision, and sometimes that decision is based on something other than logic.

I’d love to know, what made you choose your self-publishing company?

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.
Book Marketing, Kelly Speaks

How Far is Too Far? — Extreme Book Marketing Efforts by Joan Rivers

Did you ever think about chaining yourself to a Costco shopping cart to promote your book?  No?  Well, if you had, I’m sorry to tell you Joan Rivers beat you to it.

According to Rivers, Costco refuses to stock her book, “I Hate Everyone … Starting with Me,” which has made the New York Times bestseller list. The store reportedly banned the book because it has “naughty” words on the back cover. Fighting back, Rivers chained herself to a shopping cart in the store and shouted through a bullhorn, protesting the ban and (simultaneously) promoting her book. Police were called to the scene, but no citations were issued.

Many believe the protest was a staged publicity stunt to help promote the book. Rivers had her own film crew present as she protested, and she willingly talked to the media after the event. Whether the intention was to protest or promote, the story is creating a lot of buzz about the author and her new book. Some might say the old cliché “there is no such thing as bad publicity” is true.

Rivers shows the extremes to which some authors are willing to go in order to market their books, but she also teaches self-publishing authors an important lesson: not every retailer will be willing to stock your book, even if you think they should. Retailers do have guidelines they follow when it comes to which books they stock in their stores.  If a celebrity such as Joan Rivers can’t get her book (which, I remind you, is a New York Times bestseller) onto the shelves at Costco, self-publishing authors will most likely experience similar hurdles.

If one of your book marketing goals is to get your book onto the shelves of a major retailer, think about the marketing efforts you are currently making and learn from your experiences (and rejections, if you have had any). I don’t encourage you to chain yourself to a shopping cart in a bookstore parking lot, but if a bookstore tells you no, consider what other avenues you might take in order to accomplish your goal.

I’d love to know, what do you think of the Joan Rivers protest?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks

Top 5 Reasons to Self-Publish in August

Summer is coming to an end and the holidays and a new year are right around the corner. If you’ve been considering self-publishing, August is the perfect time to take the leap! Here are the top five reasons why.

1. Have Your Book by Christmas

Everyone should treat themselves to a great Christmas gift, and what could be a better gift than seeing your book in print? If you self-publish now, your book could be ready by Christmas. (Books also make great Christmas gifts for family members and friends.)

2. Celebrate Book Lovers Day

Book Lovers Day was August 9th. While the holiday is already over, you can still celebrate by finally becoming a self-published author. And by this time next year, you can celebrate the day by promoting your own self-published book!

3. Beach Time is Ending

As summer comes to an end, you will be bombarded with holiday to-do lists. Take advantage of the final, relaxing days of summer and finish your manuscript before the busy holiday season begins. Proofreading your manuscript on the beach is a perfect way to end the summer.

4. Back to School Time

If your book is geared towards an educational market, now is the perfect time to self-publish your book. With school back in session, teachers, students, and parents will all be purchasing books for the new school year. You may want to contact schools to find out their requirements for using your book so you can plan accordingly.

5. Promotions

Every month self-publishing companies such as Outskirts Press offer great promotions. This month, Outskirts Press is offering $300 in free upgrades. For details, visit their website by clicking here.

I’d love to know, why do you plan to self-publish in August?

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.
Wendy Speaks

How to Use the Copyright Symbol When Self-Publishing Your Book

One of the most confusing topics for self-publishing authors is copyright laws. Many authors want to know if they need to place the copyright symbol( © ) into their manuscripts and if so, where. Here is how it works.

Your manuscript is protected by copyright laws as soon as you write it. It does not have to have a symbol to be protected. Most authors trust the people they send their manuscripts to and therefore do need to have the copyright symbol displayed . Also, professionals in the industry, such as publishers or agents, may see you as an amateur since it is not necessary to register your copyright until publication.

However, if you feel more comfortable displaying the symbol on your manuscript, you can. The correct method is to insert the symbol followed by the year and your first and last name. It should appear on the title page only! Do not insert it elsewhere in the manuscript. If you want your manuscript to be treated professionally, it needs to follow the industry format.

It is also important to point out that you do not need to go through the trouble of registering the copyright with the government until the book is published. Most likely, you will make changes to the content of your book before it is published, so you want to wait until everything is finalized before you pay for a copyright.

You can learn more about copyrights at www.copyright.gov.

Also, check out these other posts on the topic.

The Importance of Copyrights and Trademarks for Self-Published Authors

Are Titles Copyrighted?

Six Frequently Asked Copyright Questions

 

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.
Kelly Speaks

The Importance of Copyrights and Trademarks for Self-Publishing Authors

Mashable.com recently featured a funny story about a trademark dispute between Jack Daniel’s and a author. The article headline is what captured my interest – “Jack Daniel’s Sends the Most Polite Cease-and-Desist Letter Ever” – but the situation itself is a very important lesson for all self-publishing authors, so I wanted to share it with you.

Because the cover of the book was so similar to the classic Jack Daniel’s whiskey label, Jack Daniel’s Properties (which owns the Jack Daniel’s trademarks) contacted the author and kindly asked him to create a new book cover.  They even offered to help with the costs involved.  You can view the cover in question and read a portion of the letter here.

While the Jack Daniel’s company was very kind to this author, this is not always the case with trademark and copyright issues. In fact, a trademark or copyright lawsuit can mean big trouble, and big bucks, for authors who don’t follow the rules.

When publishing your book, it is essential that you consider trademarks and copyrights for both the content and images inside your book as well as those on the cover. You MUST get permission to use work if it is not your own. If you don’t, you could find yourself in court, and no author wants to spend his hard-earned royalties that way!

Do you have questions about copyright or trademark issues?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.