Self-Publishing Analysis Paralysis

Today I want to blog about decision making, or the lack thereof.  What brought this to mind was receiving an email from an author I have been in contact with for a full year now.  Her manuscript has been done for over a year, and she has spent the past 12 months shopping self-publishing companies for the “best deal.”  After a year of research, she still hasn’t made a decision!  She could have had her book published and in her hands nine months ago.  She could be earning her investment back by now, but instead she is stuck with analysis paralysis.

I don’t imagine most authors would take this long to make the decision, but if you find yourself unable to move forward because of all the different self-publishing companies and various packages, options, and promotions,  know that you are not alone. Many authors suffer from “analysis paralysis,” also known as over-thinking a situation so a decision or action is never taken.

While it is important to research self-publishing companies and the various options available before choosing a package and company, it is also essential that you find the courage to choose a company and begin the publication process. At some point, an author might need to take all the analysis and logic out of the equation and make a decision based on the rapport he or she established with a particular company during the analysis phase  or choose to go with a company that has values that match his or her own.  Perhaps a company such as Outskirts Press which is grounded in family-values would be a good match for you.

Choosing a self-publishing company is like any important decision in life; you can analyze and analyze and analyze, but eventually you have to make a decision, and sometimes that decision is based on something other than logic.

I’d love to know, what made you choose your self-publishing company?

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.

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