From the Archives: “Should You Pay for a Book Review?”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

∗∗∗∗∗

[ Originally posted: April 15th, 2011 ]

As an author in the self-publishing industry, reviews for your book are very important.  A book published by an unknown author has little chance of gaining attention, while the same book (and the same “unknown” author) with a number of positive reviews can begin to gain momentum.  Those positive reviews can help persuade potential new readers to buy the book and the word-of-mouth continues.

You may have already received reviews from some of your friends or colleagues, so what next?  There are some free review services where you can send a copy of your book.  These services are a great resource; however, because they are free, the reviewers get inundated with books and can’t review every book they receive.  Their services can also take several months and the reviews are not guaranteed to be good.

In addition to free review services, there are some services available where you can pay to be guaranteed a review.  That said, the review is still not guaranteed to be good, but if you are confident in your book (which you should be, after all you wrote and published it!), you shouldn’t need to worry about that.

Here are three pay-for-review services you can start with:

BLUE INK REVIEW

Standard Review is $395 for the review to be completed in 7-9 weeks.

Fast Track Review is $495 for the review to be completed in 4-5 weeks.

BlueInk considers for review any book that has been published (self-published and indie published).  They review e-books, on-demand books, printed books in any format, English translations and English-language submissions from outside the United States, as well as galleys. They do not review manuscripts pre-publication.

FOREWORD CLARION REVIEW

The cost is $305 $499* and turnaround time is 6-8 4-6* weeks.

Open to all books and publishers, Clarion promises an objective 400 – 500 word review/critique with a quick six to eight week turnaround. The review will be posted on the ForeWord website (if the publisher desires), licensed to the three top wholesale databases, and made available to the book’s publisher. This service is ideal for books that haven’t received review attention elsewhere.

KIRKUS INDIE REVIEW

 

Standard review is completed in 7-9 weeks for $425.

Express review is completed in 3-4 weeks for $575.

The Kirkus Indie program gives independent authors a chance to obtain an unbiased, professional review of their work, written in the same format as a traditional Kirkus review. A book review can be an essential and powerful tool for promoting your book to literary agents, traditional publishing houses, booksellers, and, most importantly, potential readers.

by Kelly Schuknecht

When it comes to reviews, there’s so much to say that it’s almost inevitable that I would have to update and expand upon what I wrote back in 2011–after all, the world doesn’t hold still for anyone, and that’s certainly true of both the internet and the publishing industry, as well!  You will note that I have already made note of several changes in regards to pricing and timing for the ForeWords Clarion review options (marked with an * each time), but what about the larger picture?  Can we still mount a defense for paid reviews in a world where Amazon and Goodreads are king, where product pages provide ream after ream of short, easy-to-digest reviews from laypeople like you and me–and FREE reviews at that?

national review book reviews

If you suspected I might have a simple and short answer for you, I’m sorry to let you down.  Saying “yes” casts aside all of my many thoughts about the value of those unpaid product reviews on Amazon and Goodreads, and saying “no” discounts the ongoing benefits that longform paid reviews still offer.

Let’s start with Amazon and Goodreads.

I’ve written in detail about the virtues of garnering lots of good reviews on Amazon and Goodreads before, specifically in my series on Self-Publishing and Merchandising from May of 2015, where I broke down the distinctions between these kinds of reviews and blog-based reviews.  And the statistics speak with resounding and repeated certainty that readers use the metrics provided by Amazon and Goodreads as one of their first and most important decision-making tools.  If readers search for a title they’re fairly certain they’re going to like, only to find that it has lots of poor reviews on Goodreads or a low star rating on Amazon, they’re not likely to follow through and buy it, no matter what else they’ve read that’s positive.  And if readers stumble across a title by accident that they weren’t actually looking for, but it ends up having fabulous reviews, they’re actually fairly likely to pay money to purchase it!  Search engines like Google have tweaked their algorithms to push books that are rated highly on Goodreads and Amazon to the top of their index, so you should never, never discount the importance of asking friends, family members, and other members of the public to post a positive review to these sites.

And what about paid reviews?

While longform essay book reviews have largely become the province of periodicals with paid subscription models like the London Review of Books or the New York Review of Books, they are far from dying out in terms of popularity–they’ve merely found their niche readership, and a powerful one at that.  It’s hard to estimate the exact impact of one positive longform review, but collectively, consider: the discerning reader needs an evaluation of content, of structure, of tone, and of many other aspects of a book’s nature than what can be provided in a brief burst of opinion on Amazon.  The discerning reader wants to know: what do the experts think?  Not everyone is looking for the lowest common denominator of shared public opinion (or so one of my college professors once opined) … sometimes they want to hear from one learnéd voice, in detail, the full warp and weft of a book.  This is why paid reviews are still worth their money–they reach the discerning reader.  And guess what?  Discerning readers are very likely to be a go-to resource to their friends and families, access points for dozens upon dozens of other new readers.  Discerning readers are amplifiers, advocates, and arbiters of your book’s larger footprint.  So yes, we shouldn’t forget about the paid review.  It has a place in the larger scheme of things, the larger framework of reviews and marketing.

They do not determine or reflect the actual value of your book, but good reviews–both paid and unpaid–do determine who is likely to buy it next.

 

If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Saturday Book Review: “I Love Grass”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

I Love Grass by Maria Boston

I Love Grass

by Maria Boston

Publisher: Outskirts Press

ISBN: 9781478725688

Synopsis:

Do you love grass?

There are so many things to love about grass. We can love the way it looks, the way it smells – even the way it changes its green from season to season! Read on to add to your experiences with grass.

Maria Boston has always written children’s stories. She pulls on her rich experiences from her own and her daughters’ childhoods. “I Love Grass” is her first published book. She lives in Virginia with her two daughters and their dog.

Critique:

I Love Grass is a textured, craft-filled, illustrated essay on grass for children age 6 and up. Carefully photographed works of textured needlecraft and carpet samples present colored illustrations of a gentle narrative description of grass, progressing through the seasons, exploring the rich colors, different flowers and plants that grow in grass, and living inhabitants of the grass such as bugs, insects, or even humans. I Love Grass is a multimedia celebration of grass, presented in fastidious portraits of creative craft and yarn needlework, incorporating joyous observations of each vision of all the different shades and kinds of grass.

reviewed on the Easy Reader Shelf at MBR ]

Here’s what some other reviewers are saying:

I just received this book and had to review it right away. I absolutely loved it. I review a lot of children books, so I think I know when I see a good one, and I have to say, this is a good one.

First, I have to say I really love the art work in this book. All the pictures are out of yarn. The houses, bench, grass, sky, ground, flowers, etc. It really adds to the creativity of I Love Grass. Each time the “grass” changes, you get to see from the different colors of yarn. I believe this will really hold a child’s attention when they see it. There is also a little grass design on all the pages with words. It is just a beautiful book.

Second, the story. It is just as cute as the book. You can really tell how passionately the author feels about grass and how much she really wants one to love it just the same. Her words are simple, so a younger reader can read it to themselves. One can also learn from it as the author explains the different changes and seasons and shows it along with the pictures in the book. The book isn’t very long so young children’s attention won’t be lost.

I really enjoyed reading this book. I think everyone should get I Love Grass for their kids. They will love it and want to read it over and over again.

– Amazon Reviewer Allergykidmom

I don’t have young children but saw this book on a friend’s coffee table and after reading it, I wanted a copy for myself. What caught my attention was the amazing imagery. It is absolutely beautiful!!! The author created all the images out of yarn. How creative! I couldn’t put it down.

So I read it to my cousin, who is more than 40 years younger than me (see how I didn’t give my age away?) She loved it! She asked me to read it a few more times that night so I’m thinking children really like this children’s book as much as I do.

If you are a fan of table books and or have young children, I don’t think you can go wrong with this book. As an adult, it inspired me to get my creativity on! (I hide it when my young cousins visit though. Don’t want icky, sticky children’s fingerprints all over it!)

– Amazon Reviewer Miss G

There are so many things to love about grass. We can love the way it looks, the way it smells – even the way it changes its green from season to season! Read on to add to your experiences with grass.  I Love Grass is a refreshing return to life’s simple pleasures. The book brings out the nature-lover in every child by calling their attention to this, and other, wonders of Earth.

I Love Grass returns young readers to a simpler time of wonderment over the marvels of the natural world. The newly released book by children’s author Maria Boston is published by Outskirts Press.

The first in a new series of children’s books, I Love Grass offers an alternative focus to today’s juvenile reader. The book draws their attention from the mind-numbing stimuli of electronics and computer-generated graphics back to organic things of beauty. It’s the story of one child’s excitement over something so simply ethereal – an oft-unnoticed and unappreciated patch of grass. Through this overlooked foliage, the young girl learns to appreciate the beauty of Earth’s abundance, and revels in the quiet presence of nature.

Parents will appreciate the lessons in I Love Grass, a book that inspires quiet introspection and helps lay the foundation necessary to build future generations of environmentally conscious adults.

– Blogger Apple Blossom of The Blended Blog

Book Trailer:


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

selfpubicon1

Saturday Book Review: “Pluto the Starfish: An Undersea Tale for Children 1 to 101”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

pluto the starfish

Pluto The Starfish: An Undersea Tale for Children 1 to 101

by Bonnie M. Anderson
Illustrated by Malinda Raines

Publisher: Outskirts Press

ISBN: 9781478730408

Synopsis:

It’s a beautiful day in the crystal blue waters surrounding Buck Island. This magical undersea world, with its glittering rainbow of colors and fine, sparkling sand, is home to Pluto the Starfish…but Pluto is feeling sad and confused. Many of his friends can swim gracefully and swiftly. Some can even breathe air and move about on land, and others are large and fierce-looking. But Pluto can’t even swim! It took him all day to move two feet in the sand near the coral reef. He believes he’s not even good enough to be considered dinner! Pluto wonders why he is so different.

Why can’t he do more things like most of the other underwater creatures? What is his purpose?

Luckily, Pluto has good friends-like Lewis the Lobster, Lolita the Latina Leatherback Turtle and Nancy the Nurse Shark-who teach him that everyone is important and wonderfully different. Pluto the Starfish is a charming, delightfully illustrated book that not only helps children discuss their feelings and fears but it also teaches respect and care for the spectacular and varied inhabitants of our waters. A must-read for children of all ages.

Critique:

Pluto the Starfish: An Undersea Tale for Children 1 to 101 is a delightful children’s ocean allegory that stars special marine creatures in a search for life’s purpose and meaning. Pluto the Starfish is sad because he has no idea of his purpose in life. He is comforted by many different marine characters, including Lewis the Lobster, Nancy the Nurse Shark, Lolita the Latina Leatherback Turtle, Harriet the Humpback Whale, Konky the Conch, and even a human diver. Answering Pluto’s fear and sadness, Lewis the Lobster tells him: “You are the star of the ocean…You don’t have to swim… or be fast… or be furious…. or even be big. You are our star and you are humble, beautiful and kind. You are a good friend, too. That is your role and we respect and love you.” Pluto the Starfish is an entertaining and imaginative marine fantasy that encourages outside the box thinking while educating about many fascinating facts of marine biology. The expressive illustrations provide living, vivid background to every page of white text.

reviewed on the Fantasy/SciFi Shelf of MBR ]

Here’s what some other reviewers are saying:

Like all truly universal tales, chances are anyone who reads “Pluto the Starfish” will see aspects of themselves in the little guy who feels he doesn’t quite measure up to his underwater friends. But thanks to their kindness and wisdom, Pluto learns that everyone has something to contribute and that “we’re all here for a purpose.”
Apart from teaching little ones about our neighbors who live under the sea, Pluto also imparts lessons about why we must all look out for one another through charming characters, a touching story and illustrations so vivid they jump off the page.

– Amazon Reviewer Gail O’Neill

This is a great tale to encourage children and to show that while everyone has unique qualities and talents, everybody is important and of value. Personally, I found this story oozing with morale, but then this is my personal impression from the POV of an adult which is not the target group and therefore shouldn’t affect the rating of this book too much.

My son really loves the story of little Pluto and his friends, which shows that its simplicity combined with the beautiful pictures meet a child’s perception perfectly. He had a lot of questions regarding the different sea animals and their characteristics as well as each animal’s talent and worth. We had to interrupt reading several times to discuss the story’s details and the book kept us thinking for a long time. His detailed and lasting interest in this charming adventure show that Pluto the Starfish is a fascinating book sure to attract and inspire children.

– Goodreads Reviewer Elke

Book Trailer:


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

selfpubicon1

Saturday Book Review: “Why Not? Conquering The Road Less Traveled”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

why not? conquering the road less traveled

Why Not? Conquering The Road Less Traveled

by John Brown & Donna Brown

Publisher: Outskirts Press

ISBN: 9781478742265

Synopsis:

Cerebral Palsy, a developmental disease impacting motor coordination, affects 3 out of 1,000 births. While medical intervention such as physical or speech therapy, ambulatory aides like wheelchairs or braces, help a child achieve a productive life, John Brown was determined that he would leave his mark on the world. Born in the early 50’s with a type of spastic CP impacting his gait and balance, but leaving his speech intact, John and his strong willed mother fought against the times’ conventional wisdom and doctors’ predictions that he would never walk.
After an early childhood of repeated muscle lengthening surgeries and body braces, he insisted upon leaving a special education school to be mainstreamed in the Philadelphia Catholic, then public, school systems, and went on to play Catholic grade school football and developed a keen interest in high school wrestling and football. After completing a degree in broadcast journalism, he embarked on a 44 year career as an award winning Philadelphia radio disc jockey, traffic reporter and meteorologist, retiring in October 2013.
From the childhood specialists who viewed him as just another special needs child, to his first radio program director who called him a diamond in the rough, John was determined to be the best in his field and demonstrate that hard work, perseverance and, some luck, can help one trump the odds no matter the obstacles. John’s is a story of the American spirit, how tears, determination and true grit can get you to the top.

Critique:

Exceptionally well written and presented, Why Not? Conquering The Road Less Traveled is a an extraordinarily candid and moving personal account of triumph over tragedy. Very highly recommended for personal reading lists and community library American Biography collections, it should be noted that Why Not? Conquering The Road Less Traveled is also available in a Kindle edition ($15.95).

reviewed in the Memoir Shelf of Midwest Book Review ]

Here’s what some other reviewers are saying:

Why Not is the perfect title for this heartwarming, simple book about a man who refuses to be ruled by his limitations created by Cerebral Palsy.
Childhood can be difficult at the best of times but when you are the slightest bit different from the crowd, it can be brutal. But John Brown decided to face his fears and the jeers of classmates head on and prove to them and himself that despite the CP he was a force to be reckoned with.

Many of his childhood exploits sound typically normal for kid his age… borrowing a car with a friend, driving too fast and wrecking it, skipping school to hang out with his buddies, etc. Of course at times things were difficult and he was miserable but his positive attitude was the prevailing factor he chose to cling to when things got rough. The author goes on to enjoy a very successful career and a long and happy marriage and he takes us along for the ride.

Why Not? is an inspiring story about one man’s triumph over the adversities in his life and how he made the choice to live his life to the fullest. One quote from the book sums it up perfectly, “You don’t know how strong you are until being strong is the only choice you have.” John Brown is living proof of this as you will see if you read this engaging book. Five stars for John Brown and Why Not? Conquering The Road Less Traveled.

– Amazon Reviewer terrylynn

Such an inspiring memoir sharing multiple poignant messages, eliminate the word ‘CANT’ from your vocabulary and life, TRY everything even if it’s a miss, maintain a POSITIVE attitude and outlook. Sage words and advice from a man dealing with an extended challenge from birth as John Brown tells of his past, present and future.

John Brown tells of his life with Cerebral Palsy. He begins with childhood through to his retirement. As you read John’s story his challenge becomes invisible as he never uses his CP as a crutch, or an excuse, rather a vehicle propelling him to forge ahead no matter the hand dealt. He has CP but CP doesn’t have him. His positive outlook is evident, he zest for life apparent and his fearlessness to try new things apparent. He sets a wonderful example for all to follow.

His mother played a key roll in his attitude, she never treated him ‘differently’ and she disregarded physicians early bleak prognosis. John continues with his story and the reader learns of his wife and her influence in his life as well. No doubt this man is blessed with a strong line of support by family and extended family. Donna (wife) shares her feelings regarding life with John in a loving candid manner.

John’s story is honest, filled with humor and unfailing optimism you’ll find yourself motivated and heady from the intoxicating impact of John’s words and actions. He also provides advice for those dealing with disabilities.

A wonderful story full of inspiration and encouragement. A man limited only by the limits he sets himself. John Brown is an example of living life on your terms even when aspects are out of your control, embrace your imperfection and live life to the fullest no holds barred. Lovely memoir.

– Goodreads Reviewer Melinda


saturday self-published book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

selfpubicon1

Weekly Self-Published Book Review: “The Trouble With Peer Pressure, A Simple “My ADHD Story” for Young Teens”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review, courtesy of the Midwest Book Review:

91J7aM2lrfL

The Trouble With Peer Pressure, A Simple “My ADHD Story” for Young Teens

Darlene R. Wood (author)
Victor Guiza (illustrator)

Publisher: Outskirts Press

ISBN: 9781478734468

Synopsis:

Do You Have ADHD? You Are Not Alone!

If you have ADHD (Attention Deficit Hyperactivity Disorder), you already know that sometimes, everyday life seems like it’s too much to handle. And probably you’ve already experienced the fact that when you’re already overwhelmed, peer pressure seems to compound any situation. The Trouble With Peer Pressure is a friendly, practical guide to help you navigate the challenges of peer pressure. Author Darlene R. Wood provides information you can use, including ways to think about the consequences of your actions, and strategies to feel less isolated by the label of ADHD. You may feel that figuring out how to deal with peer pressure is hard—but guess what? It doesn’t have to be. Like any other issue, it just requires that everyone step back, evaluate, and design a thoughtful and respectful solution. The Trouble With Peer Pressure is a valuable resource for you and your family that will make life easier for you, both in school and at home.

Critique:

“The Trouble With Peer Pressure” is a moving story about a real young man who grew up suffering from problems with peer pressure. Some of his problems were diagnosed as ADHD, or Attention Deficit Hyperactivity Disorder, and he was prescribed medication to help with some of his symptoms or problem behaviors. However, taking the medication did not solve all the problems for this young man. He continued to feel hurt by other kids and the experience of peer pressure. He also got attention for negative behavior, which led to more impulsive, risk taking behavior, including taking drugs and alcohol. In an effort to understand himself, he arrived at the observation of experiencing pressure at different circles of life, such as family pressure, neighbor pressure, law pressure, and peer pressure. Ultimately, after many painful experiences, he concluded that life improves when he works hard to cope with every day simple tasks, hoping to make his own unique contribution to society. He concludes “Success is the only option,” with the added hope that one day the trouble with peer pressure will go away, one person at a time. An effort to increase empathy, “The Trouble With Peer Pressure” is an experiential book for young adults and teens that attempts to explain the feelings experienced by a young man with ADHD who tries hard to fit in with the rest.

reviewed by Children’s Bookwatch ]

Here’s what some other reviewers are saying:

I was drawn to this book for a few different reasons. The first of which is because I’m in school to be a teacher, so gaining any additional insight into the minds of young people is a great help. The other reason is because my girlfriend has ADHD, and I often fail at learning to step into her shoes. She was only recently diagnosed in adulthood, though she’s struggled with school and learning for a long time. So, I thought I’d check this book out in order to learn a thing or two.

The first thing that really draws the attention is the illustrations. They’re really well done, with good, vibrant colors. This is good for keeping the attention. And I found that each illustration was well corresponded with whatever topic was being discussed in the book at that present moment.

This book is written in choppy, short sentences, but I think that’s a good thing considering the subject matter and intended audience. It’s also written in a first person narrative, so those who know what it’s like to live with ADHD can easily relate, and those who do not know this life are forced to put themselves in that position. There’s a lot of questions narrated in this book, making it easier to think out loud and to formulate a discussion.

That’s actually how I think this book is best used- a discussion starter. It opens the doors to have a bigger, more meaningful conversation but leaves something to be desired in the actual story itself. I don’t think that the themes of ADHD and peer pressure always blend together in this book, but I understood the point well enough. I think this is the type of book best shared between parents and children, used as a communication or educational tool. It’s a solid book that I’m sure parents and educators alike will find useful.
.

Amazon Reviewer Jill

The young teen years are when most people first experience the development of cliques, where you are defined by your social standing within the group rather than anything else. For many, although they may have gone to school with some other children for years and been friends, that has vanished and they are no longer friends.
While every child experiences feelings of loneliness and wants to be noticed, those whose behaviors differ from the norm are especially troubled, specifically if they are considered as suffering from ADHD (Attention Deficit Hyperactivity Disorder). Most aspects of society are designed to pressure people into conforming to often ill-defined and sometimes fluid social norms and no place does this more than public schools. A teacher has a class of twenty or so students and they are all doing the same standardized lesson with little room for individualization of the curriculum. While part of this is peer pressure (from people your own age), there is also social pressure being applied to achieve at the general expectations of performance.
This book is a simple story written for the child that does not fit in, whether or not that oddness is due to a medical condition or simple circumstances. The story is presented from the perspective of a child diagnosed with ADHD where the medication did not seem to make a significant difference. He is a boy that wants to be part of the group, yet ended up responding by consuming drugs and alcohol and eventually had trouble with the law.
Humans are social animals and from our ancient tribal roots we have the ideas of social conformity deeply embedded into our mental structures. This means that there will always be peer pressure to conform to the social norms for the good of the group. Success cannot be defined by avoiding peer pressure but by how well we are able to cope with it
Expressed as a series of events and questions that he asks himself, the main character responds that he just wants to be himself and have friends without feeling pressure to move outside his core being. One of the best therapies for humans to work through their difficulties is to know that they are not unique and that other people have previously and are currently suffering through the same problems and difficulties that they are. The main character is one that all young teens will relate to, they ask themselves the same questions as they try to establish their core identities. This book is a good starting point for a conversation about being a young teen and taking your first strides towards individual identity.

Amazon Hall of Fame Reviewer Charles Ashbacher


Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space every Saturday!

Self Publishing Advisor

selfpubicon1