Self-Publishing Advice Update: Google Book Settlement

To opt in or out? With court developments arising last week, the implications, at least as they stood, may be moot.

The AP released an article last week noting the Justice Department’s, deem of the current agreement as a threat to give Google the power to increase book prices and discourage competition, though it said a renegotiated settlement might obey U.S. copyright and antitrust laws.

In his subsequent adjournment order, US District Judge Denny Chin noted that “the current settlement agreement raises significant issues, demonstrated not only by the number of objections, but also by the fact that the objectors include countries, states, nonprofit organizations, and prominent authors and law professors.” However, “the proposed settlement would offer many benefits to society, as recognized by supporters of the settlement as well as DOJ…if a fair and reasonable settlement can be struck, the public would benefit.”

If you’re published and chose to opt-in. Still writing and have this topic on the radar, this is good news. While the settlement probably won’t affect any of us directly, that we are taking the democratization of important materials into collective is a step in the right direction.

Have fun and keep writing

– Karl



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Self-publising top 10: Advantage 1

1 – Authors are required one-time only upfront investment…

Yes, quality self-publishing services will require a one-time upfront investment. While not as important as your book pricing structure, distribution, and royalties on the back-end. Upfront service prices deserve a quick look.

Here are a couple of red flags.

1. HUGE DISCOUNTS! PUBLISH NOW AND SAVE XX%!!!
There are more than enough self-publishers offering HUGE savings. Always. That usually indicates that the savings aren’t real. Instead, packages and/or services are artificially inflated. This is true in any business across every industry. You’ve worked hard. You deserve what you pay for. I was born in Vegas. Ever been? Be wary of the bright, flashing lights.

2. GET PUBLISHED FOR FREE!!! (the opposite end of the spectrum)

Business 101. Nothing is free. It’s worth taking a look at the contract and asking, what am I really getting here. Not a good time to fall to instant gratification. You’ve worked hard and deserve a publisher that works for you in return. Again, make sure your get what you pay for. Well worth it is the time researching a publisher that will partner with you to publish your book as successfully as possible.

A quality self-publisher will value you, and upfront prices will stand by that.

– Karl


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have fun and keep writing…

Self-publishing Advantages – Fill in the Blank…

I sat down today to a quick brainstorm outlining the advantages of partnering with a top notch custom self-publisher, but came up just shy of double digits. Help!

Self-publishing Advantages top 10 list:

1 – Authors are required one-time only upfront investment…

2 – Authors only have to purchase books they know will sell…

3 – Authors have the control to set their own book profit or royalty percentages…

4 – Authors set their custom wholesale book pricing…

5 – Authors set their book’s retail price…

6 – Authors can work with a design team on their unique custom book cover…

7 – Authors are in control of the editing and proof process, publishing nothing they don’t expressly approve…

8 – Books don’t see print caps and never go out of print…

9 – Authors keep exclusive rights to their work

10 –

– Karl



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The Dont’s of Pitching Your Self-Published Book to Producers

After your book is published, here are 5 things to avoid when pitching to a radio or television producer:

1 – Don’t pitch your book. Pitch an idea for a show.
2 – Don’t over promise. Be able to deliver what you say.
3 – Don’t be dull. Your letter has to communicate how vivacious you are.
4 – Don’t hide your message. Make sure it’s clear what you are suggesting.
5 – Don’t be annoying. Producers are busy. Bombarding the with correspondence or emails will hinder your chances for success.

– Karl Scrhoeder



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Have fun and keep writing.

Self-publishing, Literature and Pop Culture

I opened the Books section in yesterday’s New York Times Urban Eye to read the headline, “Why Literature Doesn’t Matter.” Really? How sad. It matters to me. It matters to my family, friends, and colleagues. It matters to the self-publishing authors I work with every day. Literature doesn’t matter… I wish someone would have told me.

According to Urban Eye, a recent Sunday Book Review article penned buy novelist Kurt Anderson was to fill me in. Anderson writes, “During the 1960s and ’70s…people who hadn’t read a word of a first-rate contemporary novel — no Cheever, no Bellow, no Salinger, Heller, Styron, Doctorow, Updike or Roth — nevertheless knew the novelists’ names… And then everything changed.”

But book sales in the US have remained strong, and are even growing over previous years in Europe. Despite the current recession effects, statistics show that readers are still buying books. Not matter? Anderson goes on to claim, “But irony of ironies, after literature was evicted from mass culture, pop culture itself began to fragment and lose its heretofore defining quality as the ubiqui­tous stuff that everybody consumed.”

Ah, I’m seeing to whom, or rather to what, Literature doesn’t matter to – pop culture. Wait, then this is a good thing for authors and readers. The fragmentation that Anderson talks about is the segmenting of consumers into smaller, more clearly defined profiles. What that means to self-publishing authors of fiction, non-fiction, etc., is not that your work doesn’t matter, that Literature doesn’t matter, but that it doesn’t matter to everyone. Perfect, now you can coordinate and focus your subject matter and marketing efforts to readers who will benefit from, and buy your books.

Talk to your self-publisher early on about your custom marketing plan.

Karl Schroeder


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