Tag: publishing

Book Promotion

Pitching your Self-Published Book to NewsHour

The NewsHour with Jim Lehrer attracts over 3 million viewers each night to PBS and most of them are avid readers.

The arts and culture producers are your best bets for pitching your self-published book if you cannot find a more specific producer based upon your subject matter. (I have included additional producers, their contact information, and their subjects of specialization below).

Email the producer in advance and mention that you will be sending them a copy of your book. Then, mail them a copy along with your press release, sales sheet (if you have one) and any additional information that would be helpful.  Then, about 2 weeks later, follow-up via email again and inquire about the book.

Media, Arts and Culture
Anne Davenport
annedavenport@newshour.org
Jeff Brown
jbrown@newshour.org

International Affairs
Mike Mosettig
mmosettig@newshour.org

National Affairs (including economics, finance, science, and sports)
Murray Jacobson
mjacobson@newshour.org

Congressional Affairs
Jim Trengrove
jtrengrove@newshour.org

Education, law, politics
Linda Winslow
lwinslow@newshour.org

Send your book to the appropriate producer’s attention at:
The NewsHour with Jim Lehrer
3620 27th St. South
Arlington, VA 22206

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion, Choosing a Publisher

Quality and Control in Self-Publishing

A very informative article was recently published outlining one author’s success self-publishing over traditional publishing, most notably in terms of higher net royalties on book sales. In fact, the case study recorded significantly higher royalties on a lower quantity of book sales along that self-publishing route.

The book pricing advantages of self publishing is no stranger to this blog, nor the increasingly successful population of authors who follow that path. But this particular article also mentioned that writers should never have to pay for publishing upfront.

Unfortunately, I’ve seen authors who have been pulled in by that concept, but end up publishing an often poorly produced book sold back to them at highly marked-up costs. (Publishers are businesses and need to make money, after all.) So that model really only puts poorly produced books right back in the hands of authors, not readers.

The successful alternative does involve upfront publishing fees, which opens a direct contract between authors and publishers including quality, professional production on books that are competitively sold in the marketplace, where readers buy books. Make sure your self-publishing choice includes those things like cover design, interior formatting, and full distribution. Also, as I’ve mentioned before – and the significance here is worth the redundancy – make sure your publisher offers pricing flexibility (control) and 100% royalties on book sales.

I hope that helps. Have fun and keep writing…

Karl Schroeder

Book Promotion, Choosing a Publisher, Self-Publishing

Self-Publishing simplifying the Traditional Paradigm

We’ve discussed previously the new, revolutionizing self-publishing model and how it is quickly changing the industry.

As one industry expert recently noted, “The traditional model for print publishing is broken.” He is right, it seems as though everyone has gotten a hand in the process between penning and publishing: agents, editors, and bookstores. That process not only bogs the system, it takes rights and royalties from authors.

Sure there are advantages there coming in the form of editors, distributors, and bookstores. A good self-publisher will include all of those details, but keep the author in the driver’s seat. What does that accomplish? It keeps authors one step closer to their prospective reader, and at the top of the royalty food chain.

Look for a self publisher that offers an e-book option as well as a quality published trade paperback and hardback option – that’s authors touching readers on every level. What author could ask for more?

Have fun. Keep writing.

Sincerely,

Karl Schroeder

Book Promotion, Choosing a Publisher

Traditional Publishing: Hard Facts

We are in ongoing exploration of the advantages leading self-publishing options offered for publishing authors. Collectively, what are the advantages of self-publishing in general over the long established alternative? Here are some hard facts on Traditional publishing.  
 
7 – Traditional publishers lose money on over 85% of the books they publish, so they only accept 2% of those that are submitted.

6 – They typically accept manuscripts only from established authors who have demonstrated a proven track record.

5 – Authors lose all control of their content during the editing process.

4 – Authors must still invest an enormous amount of time, energy, and money promoting a traditionally-published book.

3- Authors typically receive 5-10% royalty on the wholesale price of the book, and from that have to give 15-25% to their agent. Do the math.

2 – The majority of books published by old-fashioned publishers go out of print within 3 years. Many books that are stocked on book shelves remain stocked for as little as five weeks before being returned, unsold, to the publisher.

1- Old-fashioned publishers acquire all rights to your book and keep them, even when the book goes out of print or the publisher goes out of business!

– Karl

Choosing a Publisher

Ask the Doctor – Sections in a Novel / Self-Publishing

Q: Is there any technical reason for a novel to be broken up into parts? I want to break my next novel up in a way that I haven’t really seen before.

Part 1 – Introduction of the main character (the good guy). Provide plot and conflict.

Part 2 – Introduce opposing character (the bad guy)

Part 3 – Good and bad characters clash, and conflict is resolved.

The first twelve chapters focus on the “good guy” perspective. The “bad guy” is introduced in Chapter 13. If I spend the next twelve or so chapters telling the other side of the story (the bad guy’s perspective), will readers forget the plight of the good guy in the first twelve chapters?

I really want to have the two sides (good and evil) make compelling arguments. By breaking up the novel this way, I hope the reader will be conflicted going into the third part of the book. Any thoughts?  

A: The reason you can’t find any specific material on the subject of breaking a novel into parts is that (at least to my knowledge) there is no absolute rule regarding it.

The only problem I can perceive is that according to your outline, all the clash occurs in the final part, so what will make readers continue reading through the first two parts? Yes, it says plot and conflict will be provided in Part 1, but if there’s only one character in that part, how can there be conflict? Conflict and tension are the elements that make readers turn pages and keep reading.

That said, I can’t judge the book without seeing it, so if you sense that it is working the way you are writing it, trust your gut and move forward. I have seen good books broken into parts for the characters; Franny and Zoey by J.D. Salinger comes to mind, for one.

Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at www.zebraeditor.com.