Should You Create Your Own Cover?

Many self-published authors debate whether they should submit a print-ready cover they have created or whether they should hire a professional graphic designer to create the cover for them. Like any self-publishing decision you will make, there are pros and cons to each method. Here is an overview of the two options.

Creating Your Own Cover

  • If you have the skills to create your own cover, you can save money by doing the work yourself.
  • Creating a professional cover requires both skill and talent. Most writers do not have the ability to create a great cover.
  • You need to know how to format the cover correctly.
  • If your cover doesn’t look great, your book may not sell well, even if it well written.

Hiring a Graphic Designer

  • When you hire a professional, you can expect a great cover every time. Afterall, that is what you paying the graphic designer for.
  • You have a lot of options. If you design the cover yourself, your skills and talent may limit your options, but when you hire a professional, you can tell the designer exactly what you want.
  • This option does cost money, but it is often well worth it.
  • Many self-publishing companies offer a custom cover option. This saves you the time and stress of finding a great designer.

Remember, your book cover has a huge impact on your ability to sell your book! Unfortunately, people don’t listen to the cliché “don’t judge a book by its cover,” so be sure to choose an option that will make your book look professional.

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.

Should You Submit Print Ready Files?

As a self-published author, you will be asked to submit ether print ready or native files during the publication process. Which method you choose depends on your goals and skills. Here is a brief overview of the two options.

Print Ready Files

  • If you hire a graphic designer for your cover, the format needs to adhere to your self-publishing company’s print standards.
  • While self-publishing companies typically follow industry standards, it is important to look up or request your company’s specific standards.
  • Print ready interiors are not common and are usually only submitted when the manuscript has a complex interior that consists of many graphs and charts.

Native Files

  • Sometimes submitting native files can save you money. Often authors submit print ready file only to discover that the files don’t adhere to the publishing company’s standards.
  • Most authors must hire a designer to create the print ready files since the authors don’t have the proper programs and skills needed to create them.
  • On-demand printing is different from home printing. Therefore, the requirements are specific, and files must be converted to meet those requirements.

To learn more about print ready and native files, review these two older posts.

Submitting Native Files Can Save You Money

How to Submit Print Ready Files

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

Submitting Native Files Can Save You Money

Many self-publishing authors are concerned about submitting print ready files. Often, an author will submit print ready files only to discover that the files do not meet on-demand printing requirements. This results in frustration, extra work, and additional fees. To help you better understand the process and avoid spending extra money, here is some basic information you need to know about print ready files and on-demand printing requirements.

On-demand Printing is Unique

On-demand printing is different from offset and home printing. Therefore, the requirements are different. On-demand printing is digital, and machines are not recalibrated to complement the book and file settings. Therefore, the file needs to meet the on-demand requirements.

Your Files Need Reviewed

Authors who submit print ready files often complain about being charged for the self-publishing company reviewing the files. However, many authors will submit print ready files that are not correctly formatted. This results in frustration and extra fees. To avoid this, authors can submit native files and allow the designers at the publishing company to format the book.

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

How To Submit Print Ready Files

Although most authors allow the self-publishing company to create the cover art and to format the manuscript to industry standards, it is not uncommon for some authors to hire a graphic designer to create the digital artwork for their cover. In these cases, the work needs to adhere to the self-publishing company’s exact specifications. For instance, Outskirts Press explains these specifications in the Print Ready File Creation Guidelines. Be sure to ask your self-publishing company for information on their specific requirements.

During the pre-production phase of publishing, authors will submit a mock-up of their cover. This confirms that the authors and their graphic specialist understand that the cover includes the front cover, the spine and the back cover. Once authors are in production and they approve the interior file for printing, the self-publishing company will send the author the exact cover template for the designer to marry with his/her design. The publishing company will wait until the interior file is perfect before sending this template to authors because the company needs to know the exact page count to determine the exact width of the spine. The template also comes with the authors unique ISBN number, bar code and chosen retail price. Additionally, the publishing company will supply a copy of their logo to be placed on the back cover.

Print Ready Interiors are not as common and are typically submitted by authors who have very complicated interiors with many images and/or charts and graphs. Again, an outside graphic artist is typically involved as most authors do not have the programs or expertise to create these files to meet stringent industry standards. POD (print on demand) is an extremely specific process and has non-flexible technical requirements. For specific requirements and submission details, contact your self-publishing company.

 

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.