Indie books and Indie book awards kicking up some old self-publishing dust

Author Solutions very recently announced its sponsorship of their inaugural “indie publishing” contest. The announcement reads…

“Since when can a writing contest turn the winner into an author with a published book…and provide a staff of book marketing professionals to help get the book into bookstores and publicized? This is the new reality of combining a traditional writing contest with the myriad advantages of indie publishing.”

According to the guidelines, aspiring authors can enter up to 5,000 words of their novel, nonfiction book, story, or even poem. Winners and runners up will then be selected from among the 4 categories, along with a grand prize winner. The entry fee is $35 ($25 for poems).

The news stirred up a long standing semantically charged debate among those in the book publishing and self-publishing industry, with a fight over what exactly “indie publishing” is.

Victoria Strauss of Writer Beware writes, “By “indie publishing,” they don’t mean true self-publishing, or publishing with an independent publisher, but the kind of publishing provided by print-on-demand [POD] publishing services.”

And Sue Collier of Self-Publishing Resources emphatically calls out the ASI with this remark, “Say what? Authors Solutions is NOT — I repeat, NOT — an indie book publishing anything, let alone “leader.’”

Much of the controversy over the competition surrounds content ownership and ISBN assignments in particular.

Collier goes on to write, “Authors Solutions is a vanity press (aka subsidy press). It is a pay-to-publish service wherein authors pay to publish their book under the Author Solutions name.”

I think it is safe to say that the type of publishing this contest aims to produce is a form of self-publishing – authors still retain 100% of their rights in most cases, even using a publisher supplied ISBN.

What about the term “full-service self-publishing” though? There are publishing solutions where you can effectively select from among a collection of services from writing all the way to book marketing, and even offer private imprint options. Very few authors are also designers, marketers, editors, SEO experts, etc., all of which combine toward the goal of effective book publishing.

In many cases authors can benefit greatly by a full-service firm. Sure, you could contract all those services ala cart, but unless you have massive leverage, that’s likely to be an expensive endeavor. It’s a matter of scale. And yes, books are primarily available POD. Some are carried in brick-and-mortar stores, but primarily sold online. Readers buy books online.

This is not an Author Solutions promotion or plug for the contest however. Not all publishing services providers are equal, and like Collier, I have worked with many dissatisfied Author Solutions authors across all of their brands. Research is key. Sure, you may learn a few things from other’s AuthorHouse complaints, Xlibris scams, or iUniverse reviews. Take that information in part with a grain of salt – those unhappy authors are infinitely more likely to complain that happy ones.

In the end, successful book publishing is successful book publishing, and each author’s goal in that endeavor unique.

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Using Ezine articles to build your self-publishing platform

Digital technology provides a virtually unlimited number of ‘Ezines’ straight to our computer screens, each focusing on a unique niche topic or category. Ezines are a great way to generate content AND promote your book, either before it is published by building a “name” for yourself, or after your arsenal of unlimited POD self-published books are ready for distribution. With so many free and competing factions most Ezine providers are hungry for content.

Rather than seeking them out individually, you can place your articles into databases that Ezine editors frequent for content. They use your article free of charge, and in exchange, include your biographical byline, which includes information about you and your book.

Here are some to check out:
http://www.ezinearticles.com
http://www.ebooksnbytes.com
http://www.connectionteam.com
http://www.netterweb.com
http://www.ideamarketers.com
http://www.goarticles.com
http://www.knowledge-finder.com
http://www.articlecity.com

Don’t send them the same article you published last week. Instead, write another chapter of your book first (since finishing your book IS the main goal, after all.)

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Self-publishing Guest Post: Ask the Book Doctor

The Book Doctor on repeating information for the self-publishing writer.

Q: I’m starting on the next nonfiction book in my series. What’s your opinion on this issue: How should I repeat, or not repeat, foundational information for the second book? Here are some of the options others and I have come up with so far:

Don’t repeat anything; refer readers to the first book.

Use the same foundational pages as I did in the first book, but place them in an appendix at the back.

Repeat everything I need to, but repackage it in a different way with new layouts and illustrations.

Reproduce it as is in the back in miniatures, four to a page.

A: Without seeing the actual manuscript, it’s hard to answer your questions about whether or how to repeat information, but my inclination is not to repeat information at all. If folks want the information, they should buy your other book. Think marketing. I’d refer to the previous book and even include an order form in the back.

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Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Visit Bobbie’s blog at http://bobbiechristmas.blogspot.com/. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.

Self-publishing Guest Post: The Book Doctor on Self-publishing

Q: How would I go about publishing an original one-hundred-page poetry book? Generally how much would the profit be from such a book?

A: You have quite a few options and potential paths when it comes to publishing. Before you decide to self-publish or try to sell a book to a publisher, first you must know your goals and assess your abilities. My fifty-minute seminar on CD called “I Finished My Book; What Should I Do Next?” covers the decision-making process, so you’ll know which way to go, whether you want to self-publish or attempt to find a publisher, and if you self-publish, whether you want to use a traditional printer, print-on-demand (POD), or a company that helps in the publishing process. I crammed the seminar with information and included many pages of supplemental printed material, so you can understand why I can’t answer your question in detail in only a few paragraphs.

Here’s a little information to help, though.

If you already know you want to self-publish, your next step depends on whether you want to handle all the pre-printing details, such as editing, internal and cover design, ISBN numbers, and finding a printer, or whether you prefer to rely on a company that handles those details for you—for a price. Read a good book on self-publishing and learn all aspects of it before you make your decision. Also carefully scrutinize the company you choose as a printer or publisher—know there is a difference—and carefully ensure that the services the company provides are the services you need.

You also asked how much profit to expect. Let me first ask a question: When did you last buy a poetry book? If you are like most Americans, you have not bought a single poetry book in the last ten years. Although millions of people write poetry, not many write it well, and even fewer buy poetry books. Poetry books rarely make any profit at all.

Although few Americans make much if any money from poetry, it is the highest form of literary art. Once writers master poetry, they can apply those skills to their fiction and nonfiction and increase their chances of making money with their prose.

My news should not discourage you, however. If you put a great deal of time and effort into marketing, you might make some money after all. At least one poet I know used POD for his books and travels the country giving readings. He writes excellent poetry and performs it well, and he has sold close to a thousand copies of his book. He chose POD, which gives him less profit per book than if he had chosen a traditional printer, but he did not have to invest a huge amount of money up front or store thousands of books, so the tradeoff suits his needs.

As you can see, the answer to both questions—how to go about getting a poetry book published and how much you might profit—are the same: It depends on what you are willing and able to do, and none of the paths are simple. Educate yourself first and then decide what works best for you.

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Bobbie Christmas, book editor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com

Self-published Book Review: “Wine Service for Wait Staff and Wine Lovers”

Wine Service

Wine Service for Wait Staff and Wine Lovers
Rick Jelovsek
ISBN: 9781432762469 $19.95

Congrats Rick, on a second outstanding review of your self-published book!

Forget about Idiot’s or Dummy’s books…this book is all you need for an understanding of wines. The author explains everything from types of wines, how to serve, to when to serve, what to look for, taste for and smell.

I thought I knew a bit about wine but nothing like what I was able to absorb in the short time it took to read this book. This book can easily be read in less than an afternoon or gleaned right before you head out for the evening. The average person is not a sommelier, so general basic knowledge is all you need and you will get it from this book.

I was always concerned about ordering wine at a nice restaurant because the waiters expect me to smell and taste the wine before pouring and I wasn’t sure what exactly I should be doing. Now, because of this book I feel empowered to understand what I am looking for within the wines that are ordered.

The author also fills the reader in on what appear to be little known facts; such as, when a red wine can be served chilled or when a white may not have the right color. These are invaluable to know if you enjoy wine.

Reviewed by Melissa Koltes for RebeccasReads (11/10)

* * *

I have to admit that I knew very little about wine until I reviewed “Wine Service for Wait Staff and Wine Lovers.” I drink wine and know what I like, but I’ve never taken the time to understand it. I thought this book would help me out and, I must say, it didn’t disappoint.

Rick Jelovsek claims “…retail wine stores and grocery stores where wine is sold, 80% of wine is sold to females. Women are more likely to be wine drinkers than men.” I found this interesting because in my experience it seems that my male friends have more knowledge about wine selections than my female friends. However, this is about purchasing, not knowledge.

Jelovsek’s writing is very concise and clear. He explains storing, serving temperature, choosing glassware, bottle and cork observation, pouring, decantation, aeration, and refilling. As well, he covers tasting, grape flavors and aromas, and food pairing.

For me, “Wine Service for Wait Staff and Wine Lovers” gave me a basic understanding. This book is intended for restaurant wait staff, wine industry sales personnel, and, of course, the people like me; wine lovers. This is certainly a book that I will keep for reference and will use it regularly. In fact, it spiked my interest to the point that I’m searching out wine appreciation classes. “Wine Service for Wait Staff and Wine Lovers” by Rick Jelovsek would make a great addition to a wine gift basket.

Reviewed by Irene Watson for Reader Views (09/10)
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