Tag: on-demand

Book Marketing, Book Promotion, Choosing a Publisher, Self-Publishing

Self-publishing, On-demand, Espresso, and a look at what’s in store

“We knew there’d be a mix of self-publishing, of out of print and in-copyright books. But actually the bulk of it at the moment is the self-publishing which is more than we expected,” commented Gareth Hardy of the Espresso Book Machine.

The BBC Click featured a story late last week entitled, “Budding authors publish own work online and in print.” The write-up introduces a topical and promising perspective on the self-publishing industry. It’s worth checking out. If nothing else, consider the final quote in your self-publishing endeavors (but don’t be discouraged by Harris – self-publishing sees plenty of titles doing just fine).

Book Marketing, Self-Publishing

Understanding the Amazon Marketplace and Self-published, POD titles

If you’ve looked your Amazon.com listing, or any title if you’re just now preparing for publishing or self-publishing your book, you may have noticed “new and used” editions of books available for sale through the what is called the Amazon “Marketplace.”

Think of the Amazon Marketplace like e-Bay; it allows vendors and bookstores the opportunity to list books for sale in a new or used condition. 99% of the on-demand books sold through Amazon Marketplace are brand new and actually, in most cases, have yet to even been purchased by a wholesaler. In fact, most haven’t even been printed yet.

Marketplace is an apt name for this portion of Amazon because these book sellers are using it to “market” their businesses. So if you see “54 New and Used” copies of a book available through Marketplace, that does mean 54 copies have sold and are now available as read-and-used. It simply means that savvy bookstores are trying to draw the buyers’ attention away from the main Amazon listing and to their listing.


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– Karl Schroeder

Book Marketing, Book Promotion, Networking, Self-Publishing

Self-publishing Goes Higher-Ed at NYU

Has the credibility of self-publishing been in question previously? I have to admit I’ve dealt with my fair share of doubters. At times in fact I’ve felt, as has Tracy Jordan, stuck in Horseville – because I sat surrounded by Neighsayers.
The writing/publishing program chairs at New York University have recently announced the department’s intention to introduce a a course in self-publishing for the Spring semester of 2010. The 6 week course will be taught by self-publishing and book marketing expert, Penny C. Sansevieri.

Notes Sansevieri, “I’m delighted to teach self-publishing for NYU and am thrilled that they’ve asked me to bring this model to their students for the first time. Today’s publishing landscape is changing by the minute. Print-on-Demand or POD is taking hold in a big way. With self-publishing and computer technology, big publishers’ stranglehold on the market is gone. Everyone can publish their story.”

Writers rejoice. Doubters take notice.

– Karl Schroeder


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Choosing a Publisher, Self-Publishing

Self-publishing – Authors become the Gatekeepers

In a recent blog post, literary agent Nathan Bransford wrote of on-demand printing and distribution:

“No warehouses, no catalogs, no print runs. Online vendors, as we’ve seen, will sell anything. In this scenario, does the Author of the Future, especially one with a built-in audience, really need a publisher? Well… yes. Maybe.”

Bransford goes on to argue in favor of the author/publisher relationship, stating that the role of the publisher lies in the dirty work – copy editing, cover design, distribution, marketing, etc. We know that writing and publishing is often the easy part – the real execution comes in getting books effectively into the marketplace. That is where real self-publishing options stand out. Be prepared to pay for the services you and your publishing consultant determine best suited for your goals. In the long-run, you’ll thank your self. And so will the readers who have the privilege of enjoying your work.

Bransford: “But publishers would have to be extremely author-friendly — they would be providing a service, not relying on their traditional role as gatekeepers and distributors. Publishers won’t be able to rely, as they have traditionally, on the fact that authors need them in order to reach their audience, just as authors won’t be able to rely on publishers losing money on most of the books they publish.”

Keep your eyes and ears open. Self-publishing is on the way.

– Karl Schroeder


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Networking, Self-Publishing

Exploring Affiliate Options in Self-publishing

With the inevitable, ongoing explosion of print-on-demand, there are more authors than ever before dipping their feet into the self-publishing game. In fact, the term dipping feet may be an understatement considering the volume of new, developing, and somewhat esoteric information involved in self-publishing. Some authors come from the traditional arena and have a degree of knowledge and understanding corresponding with their experience. Other authors may have independently published books in the past, consider themselves savvy, and are now seeking the advantages that come from joining forces with a full-service print-on-demand self publisher.

The great majority, however, are new authors, anxious to learn, but not possessing much history or background in the industry. They often rely upon the information they read on the internet, hear from friends/associates, or receive from their publisher. In fact, the term self-publishing has expanded in scope to include publishing content in blogs, forums, online newsletters, even videos.

You may find yourself somewhere along that continuum or in the process of researching publishing options for your own material. Have you considered that your expertise can benefit other writers while at the same time earning you additional income? The process is called Affiliate Marketing and a great opportunity offered through various self-publishing leaders.

Affiliates can often earn up to 10% or more for each author they refer. Here are the nuts and bolts:

It’s perhaps the easiest and fastest way to share your knowledge as an industry thought leader while at the same time expanding your own platform and earning extra income in the home based internet business, and you do not have to develop your own service. Instead, generate revenue by simply referring authors to recognized, professional custom self-publishing services through the credibility your experience provides. What’s more, you get to see the investment that comes from seeing authors reach their publishing goals.

– Karl



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Have fun and keep writing