While not all self-published books are successful, the self-publishing market seems to favor niche market books. This is great news for niche authors, since traditional publishers usually prefer books that appeal to a large, general audience. Here are four reasons why niche market books are perfect for self-publishing.
1. Easy Marketing
With niche market books, it’s easy to define your audience and therefore streamline your promotion and marketing efforts. You don’t need a large, traditional publisher to help you reach your audience.
2. Higher Royalties
Because you don’t need the help of a traditional publisher to reach your target audience, you don’t need to share your income and rights with them. Self-publishing authors keep the rights to their content and determine their own royalties.
3. Ideal for Speakers
Self-publishing is great for speakers who do most of their selling in-person at speaking engagements. Having a book helps build their credibility and income, and they can sell print copies directly to attendees during the event. Some self-publishing companies, such as Outskirts Press, even offer special publishing packages for coaches and speakers.
4. Quick Turnaround
If your publishing a book that relates to current issues or a special event, self-publishing offers a quicker turnaround time than traditional publishing. Often, current topics are outdated by the time a traditionally published book makes it into print.
These are just a few of the reasons self-publishing is a perfect option for niche market books. I would love to know, what influenced your publishing decisions for your niche market book?
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ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path. |
Self Publishing Advisor 