Tag: interview

Book Promotion

Radio Interviews for Self-Published Authors

Have you tried to set up radio interviews to promote your self-published book? Keep in mind the more niche the radio station, the more likely you are to secure an on-air review, especially if the radio station’s niche matches the category of your book!

Wouldn’t it be wonderful if there were an easy way to get a list of ALL the radio stations in your state? One that included the station’s frequency, call letters, address, website, and main listening subject matter/format?

Guess what? It’s just that simple. The link below will take you to Radio Locator. Scan the available stations in your area for formats that match your book’s subject matter and then give them a call, or pitch the producer via email or fax or mail. The bottom line is, get your book into their hands and let them know YOU are a published expert that their audience would value hearing about.

Here’s the link:
http://www.radio-locator.com/

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Radio Interviews for the Self Published Author

On-air interviews are one of the staples of a good self-published book publicity campaign. Here are some tips that may help you secure some on-air interviews with radio stations:

TIP # 1 – Press releases are not just for the publication date. If your book has been out for awhile now, you may want to consider another press release with a different angle. The media likes topics that are fresh and new (that’s why they call it news), so come up with a different approach or “hook” for your book and draft another release. Then send it to your local media and follow-up in a few days with a phone call.

TIP # 2 – During the call, try to refrain from heavily pitching yourself or your book. The producers are only interested in one thing — whether or not YOU will be entertaining to their viewers or listeners. The way you can be entertaining is by establishing yourself as an expert on a subject people care about (and hopefully, in some way, is connected with your book).

TIP # 3 – Follow the news voraciously. The media likes nothing better than a savvy author who knows the hot topics of the moment and can be both entertaining AND topical. News stations are always looking for a tie-in between segments, something that is connected with the stories or news items they are reporting that day. When they report on a subject and then have an interview with an expert (you) connected to that very topic, they look good. (And you look good).

TIP # 4 – Producers keep hot-files. Even if you are NOT the current topic of the month, you may very well be the hot topic NEXT month. Be sure local media know about you and have your contact information so that when a story comes along that relates to your expertise, they know who to call. The easier you make their job, they more they will like you.

TIP # 5 – Try these website to find radio stations around the world: www.radiolocator.com and www.newslink.org

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Top 7 Radio Interview Tips for the Self Published Author

Have you done any radio interviews to promote your self-published book yet? If this is something you’re considering, here are the top 7 radio interview tips to keep in mind when you step in front of a microphone for a radio interview:

1. Your goal is to entertain the audience. Be lively and upbeat.

2. Your second goal is to get invited back by the host. S/he may do that if you are a good, lively, entertaining guest.

3. Your third goal is to have the host recommend you to other hosts. S/he may do that if you are a good, lively, entertaining guest.

4. Radio is not television. Normal communication is 80% non-verbal and you don’t have that advantage. Your voice inflection and energy has to pick up the slack.

5. Ask for a recording (mp3 or similar) in a follow-up communication to the host, which also expresses your thanks for being invited on the show.

6. Use the recording to secure future interviews and in your promotions.

7. Be clear about a “call to action” up front with the host. Will s/he be mentioning your book, or will you? Is the “call to action” to call into the show or is it getting the listeners to go to your webpage and order, or is it to go to Amazon and order? That’s up to the host. Asking them up front allows them to set the rules and that way you know what’s going to happen in advance. Word it like this: “I want to be sure I don’t over-step my bounds because I want to be entertaining for your listeners. Will you be mentioning my book at the beginning of the segment or the end? What’s best for you?”

Good luck and have fun!

Kelly Schuknecht
selfpublishingadvice.wordpress.com