In Your Corner: 5 Reasons to Self-Publish in December

December:

It’s a month packed full of moments we treasure, and moments too of almost unbearable stress.  Sometimes–amidst the hustle and bustle of writing up wish-lists, shopping for gifts, wrapping up precious bundles, and decorating cookies as well as cars and trees and houses and everything that stands still long enough to surrender to the holiday spirit–we can find ourselves burned out on forced levity and compulsory cheerfulness.  It’s a season where we’re expected to do a great deal of things, and be a great deal of things … and sometimes, all we really need is to pause, take a deep breath, and have a moment to recapture what it is we’re doing it all for.

It is not in spite of the holiday busy-ness that I recommend publishing in the heart of December, but because of what the holidays are meant to be: a time of celebration, collectively and individually, of who we are as people.  and who are you?  You’re a writer.  So what better way could there possibly be to celebrate who you are and what you have to offer than by self-publishing a book during the holidays?   I don’t think there is one, personally, but I thought I’d offer up a list (don’t we all love lists in December?) of my top five reasons to self-publish this month:

  1. You’re around family, friends, and co-workers.  
    Publishing your book gives you something to talk about during those long family gatherings and endless holiday parties when all other pithy conversations have run themselves dry.  You may not want to lead with your accomplishments (you are the humblest of souls!) but you ought to be (justifiably!) proud of your mammoth accomplishment.  You’ve published a book.  A book, my friends!  That’s a game-changer.  That’s worth celebrating!
  2. Or maybe you’re not around your loved ones.  
    In that case, publishing a book gives you a great reason to contact those same people now that your book is finally out there in the world.  Books, like holidays, can be a bridge to healing the breaches that divide us.  It doesn’t have to be nonfiction or a memoir or even spiritual feel-good fiction to mend fences; all it has to be is an expression of your mind and spirit.  By sharing the publication of your book, you’re reaching out and extending an opportunity to enter into conversation.  Don’t underestimate the value of simple conversation to heal!
  3. You can take advantage of holiday promotions, or create your own.  
    Oh, yes.  You knew this had to be on the list!  Holiday sales and promotions events are invaluable to the self-publishing author, even if your book isn’t specifically holiday-related.  Readers are out there actively looking for new favorites to buy and gift to their loved ones, and e-books are on the rise as popular gift items because of their transferability and the ease with which they can be distributed to loved ones who live far away or don’t have access to a permanent physical address.  (And there are an increasing number of modern tech-savvy nomads for whom this is a problem!)  Get your name and your face out there by offering a discount or a promotion through your personal website or through your Amazon book listing, and spread the word through social media and all other avenues available to you!
  4. For certain genres, there’s less competition.  
    We can all understand why holiday, religious, and feel-good books sell well around Christmas, but here’s a thought to consider: many authors in other genres push back their publication dates for the spring and summer, when readers are looking for their next “beach read.”  But this shows the myopia of an industry that has, for the most part, been structured around the Northern Hemisphere–and readership has gone global!  Consider the fact that in Australia, folks are heading to the beach at the same moment we’re unpacking our snow gear.  It’s never a bad idea to gear at least a few of your sales pitches towards a global audience … and don’t forget that there are plenty of people looking for a nice addition to their library to cozy up around the fire with in the winter, too.  I guess what I’m saying is: don’t neglect the oft-neglected audiences.
  5. It’s something you can gift to yourself that no one else can.  
    Let’s face it: you know what you like, and what you want, and you want to be a self-published author.  It’s not selfish to bring a book into existence if doing so brings you joy–and helps you bring joy to this, yes, often-stressful world.

The holidays can sometimes be a lonely time.  Even if you’re not going to be with your loved ones this holiday season, I’m here and so are the other contributors to this blog.  

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, below.
Elizabeth
 

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: An Abundance of Gratitude

Happy Thanksgiving from
Self-Publishing Advisor!

It’s hard, sometimes, to gage the tangible benefits to holidays—the quantifiable results, the data—that everyone seems to feel is required to justify holiday-centric marketing strategies. The qualifiable results are, however, incredibly easy to chart: good feeling, open pockets, generosity of spirit, and a hopeful attitude go a long way not just towards selling books, but towards building a resilient and flexible social media presence and a support network that will tide you over through the non-holiday seasons, when we don’t have pumpkin pie spice and green bean casserole to console us––and the reality of lockdown and social distancing sinks back in.

If we want to talk about “making use” of Thanksgiving—and any other holiday—-it’s well worth taking the time to consider what, exactly, it is that Thanksgiving means to you. I mean, we all know the legend of Thanksgiving, replete with kindness and hospitality amongst bygone peoples of the Eastern United States during a tenuous time, but we don’t all have a reason to celebrate in November, period—Fall is a time when stretched budgets sometimes stretch a little too far, and snap, and threadbare bank accounts become well and truly rough. So what, if anything, does Thanksgiving mean in a time of short tempers and emptied reserves? Looking at other peoples’ beautiful table settings on Pinterest will only get you so far.

thanksgiving table

Here’s my theory:

Thanksgiving is a time for doing, every bit as much as it is about giving and receiving. After all, the whole “giving and receiving” thing gets a real workout around Christmas. And in a smaller sense, at Halloween and even Veteran’s Day, when we give thanks to our servicemen and women—very important in its own way, but not the only mode of being to inhabit as a self-publishing author.

Thanksgiving is a time for activity, for wrapping up all the things that have been left unfinished at other times of year—a time for completion, for stepping back and looking at the whole and then by golly sitting down and filling in the holes. The best way to celebrate Thanksgiving isn’t just to give and receive thanks; the best way to celebrate Thanksgiving is to get ‘er done. To see yourself and your book and your marketing campaign and your social media strategy through the rough patches that inevitably accumulate on the leading edge of the end of the year. It’s not, contrary to legend, a time to sit around and kick up your feet and wait for good things to happen (or, more appropriately, to pop out of the oven and onto your dinner plate). Delicious as a fresh-baked cobbler is, it’s not quite the point.

If we wanted to look all the way back to the Quakers and the First Thanksgiving—and let’s face it, like it or not Thanksgiving is a time rife with nostalgia and historic musings—we should be honest about what it was like for them. They only celebrated because the gifted foods and skills given them by the local tribes kept them from starvation—and then, only just. The Quakers almost starved. Many of them did starve. It was not a time of plenty; it was a time for surviving, and for acknowledging those who helped them to survive. The time for celebration isn’t after everything is done and the harvest is in; the time for celebration is now, when the struggle and the busy-ness and the insanity is at its height.

If that seems like a hard concept to make good on, that’s because true gratitude is actually a hard thing to express—and so too is true need. I hope you know that we here at Self Publishing Advisor are a part of your network, a resource to enable your resilience. We’re here for you this Thanksgiving, to help you get it done.

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, below.
Elizabeth
 

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: Spook Your Neighbors, Not Your Readers

We are halfway through October, and the year continues to be an odd one. And while many neighborhoods will be skipping the door-to-door risks of trick-or-treating––or finding super creative ways to be both safe and merry––some areas are ramping up the intensity of their outdoor decorations as a way to demonstrate their continued love for the season of Halloween.

It is one hundred percent acceptable––even encouraged!––to put your imagination to work when it comes to putting up spiderwebs and that twelve-foot skeleton that sold out immediately and became an instant internet meme. We want to be extra spooky during the month of October … but only to our neighbors. Our readers? Not so much. This week, I’ll talk about things that will scare away readers and how to avoid these mistakes.

1) Typos and poor grammar

While even books published by big-name traditional publishers occasionally have mistakes, readers expect books to be nearly flawless. If your manuscript is full of typos and grammar mistakes, readers will not take you or your book seriously, no matter how great your story. It is difficult to review your own manuscript, so I always recommend hiring a professional copyeditor or keeping an eye out for an all-encompassing publishing package that includes a built-in editing service.

2) A poorly developed story

Sometimes authors feel rushed to meet a deadline or lose track of the direction of their book. If you’re like me, the most punishing deadlines of all are the ones I create for myself, independent of what’s going on in the world. If elements such as plot, characters, setting, organization, and voice aren’t properly developed, a book will leave readers disappointed. Since an author is attached to a story and knows in their mind how it is supposed to read, it is always best to have someone else review every story destined for publication. Consider hiring a developmental editor or ask trustworthy friends, family, and colleagues to provide feedback.

3) A generic cover

Despite the cliché “Don’t judge a book by it’s cover,” readers decide whether or not to purchase a book at least partially based on the cover. Rather than using stock photos or artwork, I highly recommend spending extra for a personalized book cover that is professional and that captures the essence of your book. As with editing services, graphic design is a demanding process and often well-worth the financial investment of searching out assistance from someone who knows exactly what to look for.

I’d love to know, have you ever been spooked away from purchasing a book? What pushed you over the edge?

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, below.
Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: A Month of Romance (part 2)

Seamless pattern of Valentines Day candy. Fancy chocolate bonbons with love you message.

Let’s simply pick up where I left off in my last post, with the question:

Who writes romance?

The second question we have to grapple with when it comes to romance relates to authorship. As with readership (and our previous conversation on that), there are many misconceptions about who writes within this particular genre. And first, to deal with the elephant in the room: Yes, the Romance Writers of America recently went through a major reckoning with some internal racism that the organization really shouldn’t have been silent on, ever. I won’t say much more about it (but if you’re unfamiliar, you can read up on it in almost any major news publication, including the Guardian) other than to congratulate those who were willing to speak up and who have helped the organization evolve. What’s relevant here is that the Romance genre has history–and a lot of it, both good and bad and misunderstood. Outside perspectives have been almost as important to the Romance market as inside ones, with many of the 1800s and early 1900s Great Thinking Men dismissing the earliest English language novels (which were often romances, as is the case with Jane Austen’s) as frivolous and like as not to rot the reader’s brain and foul the author’s character. But of course, Jane was writing in a time of near-continuous war, and the other novels of the period were either examples of pure escapism or ponderous tomes that passed government censors. 

Because so many of Romance’s greatest (as in, most anthologized) authors have been women, and English-speaking white women at that, it would be easy to assume (and many go right ahead and do assume) that Romance is the province of female authors and female authors only. Here again, the Romance Writers of America comes in very handy; their website provides some useful reportage on the state of Romance past and present. On a page they title “Romance Trailblazers,” one can find plenty of English-speaking white women authors, yes, but there are also a good sprinkling of authors who are none of these things, or at the very least not simultaneously. (On that note, don’t overlook RWA’s diversity and inclusion resources, which include this fabulous crowd-sourced list.) I would also point you to the diversity reports from The Ripped Bodice, the only exclusively-Romance-selling genre bookstore in the United States. The 2019 bestsellers reflect exactly the kind of diversity that has made the genre so popular and given it such staying power; it may not always be beloved of the critics, but Romance has never lacked for love among the people. The Ripped Bodice reports also lay bare some interesting facts about the main publishing houses and their romance imprints, which simply don’t reflect their diverse readership fully in the authors they publish. There are some opportunities for nonwhite authors opening up, but we still don’t see anything like a realistic reflection of reader demographics there. This also holds true if we’re looking at percentages relating to LGBTQIA+ authors, who are vastly underrepresented within the major publishing houses. Meanwhile, male authors have had a foothold in Romance writing all along, with authors like Nicholas Sparks and John Green representing some of the latest success stories.

Luckily, we’re in the business of self-publishing, and in self-publishing, there are fewer obstacles (I won’t say “no obstacles whatsoever,” since I can’t speak for each and every situation) to Romance authors than there are in making it through the Big Five. But I can say it time and time again until I run entirely out of breath: self-publishing is a democratizing influence on the market. Since anyone can self-publish, readers are shifting away from finding their books exclusively in the turning racks at local bookstores and in end-caps at the grocery store–and they’re turning to fanfiction sites like Archive of Our Own and to services like Wattpad. They’re also turning to subscription services like Kindle Unlimited and to individually sold (and well-reviewed) ebooks. The pandemic has seen that shift become something of an avalanche, with many readers unable to venture out and many brick and mortar bookstores shut completely or open only for curbside deliveries. 

The only downside of this shift is that there is no standardized reporting on ebooks. Since ebooks don’t even technically require an ISBN for distribution (this depends entirely on platform), there’s no way to track how many Romance ebooks there are out there in the world, much less report on who’s writing and reading them. And if we expand our notion of ebooks to include completed stories on web-based platforms, the numbers get even muddier. The best that can be done are “best-of” lists and compilations by reviewers and Romance influencers who have sampled widely–but even these lists aren’t representative of anything other than that one person’s taste or that one platform’s sales data. So while we can point to countless authors who both fill and subvert the standard profile of a white English-speaking woman author, we can’t point to any comprehensive reports. And we certainly shouldn’t take Amazon’s word on its own sales without a sizable grain of salt; any for-profit company, especially one with carefully coded algorithms to boost sales of particular authors who fit particular profiles, has its own best interests in mind, not the general public’s.

So if we can’t definitively answer our own question, what can we depend on when it comes to authorship in the Romance genre?

  1. Currently, the numbers that can be gathered about the Romance genre indicate that a majority of both authors and readers are women, that a majority of both authors and readers are white, and that a majority of both authors and readers seem to be getting their Romance novels in English. 
  2. The numbers that can be gathered and compiled into comprehensive reports either come from the Big Five traditional publishing houses or from for-profit companies like Amazon and Barnes & Nobles, and these industry stalwarts are largely responsible for the lack of diversity in which authors they choose to let in the gates they keep.
  3. A lot of work remains to be done to bring traditional publishing in line with its readership if it wants to take full advantage of a new generation of digitally savvy and diverse readers.
  4. Self-publishing in the Romance genre is, from all that I’ve heard, doing juuuuust fine. And by that, I mean it may just be the top-selling genre of fiction among self-publishing companies and free platforms. (And those fan sites? They’re, like, 90% romantic takes on movies, shows, and books that don’t quite go there on screen or the page. And a lot of those takes are … well. Check the tags on each story before diving in, since many of them fit the Romance genre’s alternate description: bodice-rippers.) Readers are hungry for self-published romance titles. And they’re hungry for diverse titles, whether we’re talking about gender or racial parity among authors, or representation of LGBT+ and other marginalized groups in content. Since the Big Five aren’t anywhere close to providing good numbers of any of these authors and actions, self-publishing has picked up the slack.

With all this said, a more useful alteration to the original question would be:

Is there room in the Romance genre for me?

And the answer is, of course, yes. YES. There is definitely room for your personal voice and take on Romance, and there is a readership eager and ready to read what you write.

As for what to write, we’ll start to tackle that in my next post. Watch this space!

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, below.
Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

In Your Corner: A Month of Romance (part 1)

 

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This being Romance Awareness Month, I thought this would be a great time to tackle the genre here on the blog .We have never done a deep dive into romance before, which I find somewhat surprising, given the number of romance authors I have worked with over the years. So today, we’ll be breaking new ground as I start a new series following the publishing and marketing processes behind releasing a romance novel into the world.

(If you do not write romance, never fear! Many of the steps through which a romance novel must go are the same or quite similar to the steps through which books of other genres must go as well. You’ll simply need to apply your own lens to the information in order to apply it to your work.)

Today I want to ask two very important questions we all have ready-made answers to, but which I think we must revisit to discover what’s really going on.

Who is romance for?

In 2016, Nielsen compiled its research on genre readership into one very handy infographic: “Romance Readers by the Numbers.” While I’m including the infographic here, I absolutely encourage you to read Nielsen’s entire report! It’s full of fantastic information that totally re-oriented my perspective on romance readership.

nielsen-romance-readers

At its base level, many of your assumptions are true––of a majority. But I think it’s taking a closer look at those minorities, because if you consider that more than one in four fiction books on the market in 2015 was a romance, and that 16% of the readers reading those books are not female, that still leaves you quite an important market share––compared to, say dystopic science fiction. Nielsen hasn’t updated these numbers in a few years, but if the percentages hold true, that could equate to around 32 million reported units being read by men. Sure, women might be reading five times that many books, but 32 million is not an insignificant number if you’re smart in how you promote your book.

The same holds true, of course, for other minorities! Consider that more readers are not white than are not female, percentage-wise––up to 38 million readers of color relative to the (admittedly rough) 32 million calculation for male readers. And while the Nielsen infographic doesn’t have room to show it, LGBT romance ebook sales are on a sharp rise now that its authors have moved from fanfiction websites into the main stream of publishing and self-publishing. 

Keep in mind that Nielsen can only track books that are sold and tracked with ISBNs, and only about 1/3 of the ebooks sold in the year covered by the infographic (2015) had ISBNs. With ebooks soaking up around half of book sales overall, with that percentage leveling out but still growing (especially during quarantine), that’s a BIG chunk of ebooks that are just … an unknown quantity. Another report from the same year says that “the 2015 Smashwords sales report shows that 89% of their sales are fiction with romance taking 50% and erotica another 11%. K-Lytics indicates that romances on Kindle outsell cookbooks, for example, by a factor of 27 to 1!” Publishing numbers are still, five years later, trying to figure out how to measure and quantify and compare numbers coming from platforms that aren’t selling the written material they’re publishing, or that are publishing paid stories that are not in “book” format. Consider WordPress, storytelling podcasts, and interactive book apps like the ones created for Eric Carle’s The Hungry Caterpillar (as an easy-to-remember example). 

One also has to consider the old library sales that “if you make it, they will come”––readers have to know something exists and is attainable before they come looking for it. So if the Nielsen’s reported readership doesn’t match up to what you know your friends and fellow readers are interested in but aren’t being offered, that might be a sign that you need to help carve out a new niche. It’s not easy, but when it works––wow, does it work! Consider young adult fiction, which wasn’t a significant market share before the one-two punch of Harry Potter and The Hunger Games. Now there are dedicated rooms in libraries and bookstores dedicated to that readership. You can definitely launch new trends!

So yes, the majority of romance readers are white and female. But a significant number are not, and for many authors that means that yes, there is room for your unique take on romance. 

This ran a bit long, so I’m going to answer my second question next time so as not to overwhelm you just now:

Who writes romance?

You are not alone. ♣︎

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, below.
Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.