Self-publishing Guest Post: The Book Doctor on Self-publishing

Q: How would I go about publishing an original one-hundred-page poetry book? Generally how much would the profit be from such a book?

A: You have quite a few options and potential paths when it comes to publishing. Before you decide to self-publish or try to sell a book to a publisher, first you must know your goals and assess your abilities. My fifty-minute seminar on CD called “I Finished My Book; What Should I Do Next?” covers the decision-making process, so you’ll know which way to go, whether you want to self-publish or attempt to find a publisher, and if you self-publish, whether you want to use a traditional printer, print-on-demand (POD), or a company that helps in the publishing process. I crammed the seminar with information and included many pages of supplemental printed material, so you can understand why I can’t answer your question in detail in only a few paragraphs.

Here’s a little information to help, though.

If you already know you want to self-publish, your next step depends on whether you want to handle all the pre-printing details, such as editing, internal and cover design, ISBN numbers, and finding a printer, or whether you prefer to rely on a company that handles those details for you—for a price. Read a good book on self-publishing and learn all aspects of it before you make your decision. Also carefully scrutinize the company you choose as a printer or publisher—know there is a difference—and carefully ensure that the services the company provides are the services you need.

You also asked how much profit to expect. Let me first ask a question: When did you last buy a poetry book? If you are like most Americans, you have not bought a single poetry book in the last ten years. Although millions of people write poetry, not many write it well, and even fewer buy poetry books. Poetry books rarely make any profit at all.

Although few Americans make much if any money from poetry, it is the highest form of literary art. Once writers master poetry, they can apply those skills to their fiction and nonfiction and increase their chances of making money with their prose.

My news should not discourage you, however. If you put a great deal of time and effort into marketing, you might make some money after all. At least one poet I know used POD for his books and travels the country giving readings. He writes excellent poetry and performs it well, and he has sold close to a thousand copies of his book. He chose POD, which gives him less profit per book than if he had chosen a traditional printer, but he did not have to invest a huge amount of money up front or store thousands of books, so the tradeoff suits his needs.

As you can see, the answer to both questions—how to go about getting a poetry book published and how much you might profit—are the same: It depends on what you are willing and able to do, and none of the paths are simple. Educate yourself first and then decide what works best for you.

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Bobbie Christmas, book editor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com

CreateSpace complaints spurred by pedophilia book scam

Author and blogger Kristen Welch tweets, “Dear Lord, @amazon Do you really want the force (a.k.a MOM BLOGGERS) boycotting you? Remove this book,” linking to this book’s page on Amazon: “The Pedophile’s Guide to Love and Pleasure: A Child-Lover’s Code of Conduct.”

Initial reaction from Amazon was no reaction, but breaking news followed by heated responses among throngs of individuals across various social platforms like Twitter and Facebook prompted Amazon to pull the book and underplay their own association with its publication through their CreateSpace branch.

According to CNN, Amazon’s website provides content guidelines for titles sold through its Digital Text Platform Program. The guidelines say publishers are expected to conduct proper research to ensure that titles are in compliance with all local, state, national and international laws.

Interestingly though, the book was published through Amazon’s own self-publishing arm, CreateSpace.  Are more CreateSpace complaints in store for authors in the future? Does Amazon have a history of these CreateSpace complaints? It appears so according to the LA Times. It would also seem that no human being in Amazon’s largely automated self-publishing organization actually has much to do with the submission and acceptance process.

While the access to free availability of information gathering and dissemination on the web has created a dramatic democratizing effect, it remains important that content be monitored. In this case it appeared that no monitoring took place by Amazon or CreateSpace before or following the October 28 release of the pedophila book. Instead, it was the public outcry. Just two hours after Techcrunch posted news of the ebook on its site, the $4.95 ebook went from a sales ranking of 158,221 in the Kindle store to 5,668, with a stream of commentary following. Public perception ranged from outrage, to free speech support to “FBI conspiracy”.

Other books written by the same author and also published by CreateSpace remain for sale on Amazon, although the reviews for said books are taking a hit due to association alone.  Are other CreateSpace authors poised to be judged by the company they keep?

Regardless of what may be true of the book, it is important we hold integrity among the publishing community and that manuscripts be vetted through a thorough manuscript review process.  Ultimately this is one facet that separates the “free” do-it-yourself companies in the industry from the higher-quality professional, full-service self-publishing providers. It is in the best interest of authors, publishers, and the public.

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Self-published Book Review: “Wine Service for Wait Staff and Wine Lovers”

Wine Service

Wine Service for Wait Staff and Wine Lovers
Rick Jelovsek
ISBN: 9781432762469 $19.95

Congrats Rick, on a second outstanding review of your self-published book!

Forget about Idiot’s or Dummy’s books…this book is all you need for an understanding of wines. The author explains everything from types of wines, how to serve, to when to serve, what to look for, taste for and smell.

I thought I knew a bit about wine but nothing like what I was able to absorb in the short time it took to read this book. This book can easily be read in less than an afternoon or gleaned right before you head out for the evening. The average person is not a sommelier, so general basic knowledge is all you need and you will get it from this book.

I was always concerned about ordering wine at a nice restaurant because the waiters expect me to smell and taste the wine before pouring and I wasn’t sure what exactly I should be doing. Now, because of this book I feel empowered to understand what I am looking for within the wines that are ordered.

The author also fills the reader in on what appear to be little known facts; such as, when a red wine can be served chilled or when a white may not have the right color. These are invaluable to know if you enjoy wine.

Reviewed by Melissa Koltes for RebeccasReads (11/10)

* * *

I have to admit that I knew very little about wine until I reviewed “Wine Service for Wait Staff and Wine Lovers.” I drink wine and know what I like, but I’ve never taken the time to understand it. I thought this book would help me out and, I must say, it didn’t disappoint.

Rick Jelovsek claims “…retail wine stores and grocery stores where wine is sold, 80% of wine is sold to females. Women are more likely to be wine drinkers than men.” I found this interesting because in my experience it seems that my male friends have more knowledge about wine selections than my female friends. However, this is about purchasing, not knowledge.

Jelovsek’s writing is very concise and clear. He explains storing, serving temperature, choosing glassware, bottle and cork observation, pouring, decantation, aeration, and refilling. As well, he covers tasting, grape flavors and aromas, and food pairing.

For me, “Wine Service for Wait Staff and Wine Lovers” gave me a basic understanding. This book is intended for restaurant wait staff, wine industry sales personnel, and, of course, the people like me; wine lovers. This is certainly a book that I will keep for reference and will use it regularly. In fact, it spiked my interest to the point that I’m searching out wine appreciation classes. “Wine Service for Wait Staff and Wine Lovers” by Rick Jelovsek would make a great addition to a wine gift basket.

Reviewed by Irene Watson for Reader Views (09/10)
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Sizing-up Your Self-published Book

As you continue to develop your content, target your market, and research self-publishing options, it will become at some point important to consider your book length.

The most important thing to recognize is the difference between your manuscript page size (which is most likely 8.5 x 11) and your published book trim size (which will most likely be smaller). Whenever a publisher discusses page count, or per-page pricing, it is based upon the size of the published page.

The most common published book trim sizes are 5.5 x 8.5 and 6 x 9, although many publishers will offer several more options. Check out our recent post on book sizes recommendations for more on choosing your book’s trim size.

If your manuscript is 100 pages long at 8.5 x 11, you probably have closer to 200 pages of finished text when the book is published. The good news is, your book just got twice as long, which in many cases improves its perceived value. On the other hand, some authors will be surprised when they see pricing based upon 200 pages instead of 100. Be prepared.

Keep in mind that production cost is directly related to page count, and POD books, as a result of their many advantages, are still a bit higher per-book than traditionally offset printed titles. The more pages your book has, the more it will cost to print. Most authors keep their books between 100-300 published pages.

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Social Media Marketing for Self-publishing Authors

As of June 2010, about 65 million “tweets” are posted each day, equaling about 750 unique 140 character “micro-blogs” sent each second, according to Twitter. This massive communication stream has elevated Twitter into the Big 3 social networking sites according to ebizmba.com.

If Facebook were a country, it would be the 3rd most populated in the world right now with over 400,000,000 users.

Many will contend that LinkedIn is the most valuable social networking sites for gaining business connections, and Evernote just hit 5 million users in record time. And there are countless others – Myspace, Foursquare, your personal blog, Meetups – that you can and should be utilizing to network with others and active promote your self-published book.

Sure, if you’re not a current social media wizard, there will be some upfront work involved – gaining the learning curve and building connections. But here’s the kicker: social media is exploding, its completely FREE, and there are increasing ways to measure its ROI. With self-publishing POD services your book will also be available virtually everywhere books are sold, an additional digital advantage since you’ll never need to stock an inventory or personally ship pre-printed copies. It’s all connected for you.

Over the coming weeks, Self-publishing Advice will be sharing social media news, information, tips, and resources to help you gain the most oomph for using these dynamic and powerful venues for generating buzz for your books.

We’ll also be actively implementing them here on our blog and other social media sites. So stay tuned, and in meantime, check out these new icons below and visit us on Facebook and Twitter, or send a Digg. We are eager to connect.

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