Kelly Speaks, Self-Publishing

Top 5 Questions New Authors Ask About Self-Publishing

Whether you are a regular visitor of this blog or this is your first time here, something led you to us.  Maybe you are interested in self-publishing or some of the specific topics discussed on this blog (like book reviews or book marketing).

In many cases, our readers come to us because they searched a particular term on Google or another search engine and that led them to one of our helpful posts.  Below are the top 5 questions readers ask that bring them to our blog.  Perhaps you will find answers to some of the questions you have about self-publishing (each question is conveniently linked to a post that discusses the individual topic in more detail):

  1. How much do authors make? – This post discusses what self-publishing authors can expect to earn in royalties and some of the considerations when it comes to successful book sales.
  2. How much does it cost to publish a book? – Read this post from Wendy Stetina as she advises on what self-publishing authors can expect to invest in the publication of their book, including professional cover design, copyediting, production and marketing.
  3. How do you market a Kindle ebook format? – This guest post from Dana Lynn Smith has been a top post for months.  As the publishing industry shifts from hardcopy to ebook formats, authors want to know how to increase their ebook sales.  Dana tells us just how to do that.
  4. How can you use tags to promote your book on Amazon? – A post by…yours truly about how to use Tags to help customers find your book on Amazon.
  5. Where can I find self-publishing advice? – This one doesn’t have a link because you’re already here! If you haven’t done so already, subscribe to the Self Publishing Advisor blog (top right corner of the page) and you will receive our posts directly in your email inbox.  We’re glad you’re here and hope you’ll come back for more.

I would love to know, what other questions do you have about self-publishing?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks

Top 7 Book Formatting Questions for Self Publishing Authors

For new self-published authors, properly  formatting a book can be a bit overwhelming.  There are many questions that arise in formatting a page:

  • Should I use double space or single space?
  • Do I indent and/or leave a space between paragraphs?
  • Should my manuscript include headers and footers?
  • How should I number my pages?
  • What should my page margins be?
  • What font and font size will be easiest to read?
  • What elements, other than the book content itself, should be included?

You may be wondering why these formatting variants even matter. Well, clear, consistent formatting creates a page that is visually appealing to readers. When formatted properly, a book should feel both familiar and fresh and should be easy for readers to follow.

Luckily, it is not necessary for you to become an expert in book formatting in order to create a professionally formatted self-published book.  Many full-service publishing companies work with you to ensure that your book is in tip-top shape before it is printed. For instance, at Outskirts Press, standard professional interior formatting that meets high-end industry specifications for your genre is included with all publishing packages.They also offer additional options to further address your specific ideas and concerns.

If you have book formatting questions, contact your self-publishing company. If you are still choosing a self-publishing company and formatting is a concern, be sure to pick a company that will assist you with this process. Best of luck!

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.
Wendy Speaks

Last Name Grammar Tips for Self Published Writers

I usually write about general topics related to editing rather than offering advice on specific on grammar issues. I highly recommend all self-published writers invest in hiring a professional editor to assist them with their books, but I also think that writers should be well-educated on writing, spelling, and grammar. After all, your editor will greatly appreciate a manuscript that is already professionally written.

One of the most common mistakes I see is the misuse of the plural and possessive “s” with last names. This is because almost every mailbox you see or Christmas card you receive is incorrect. Here are some examples on how to properly use the plural and possessive “s” with last names.

If it is strictly plural, do not use an apostrophe.

Ex. We ate dinner with Craig Wilson and the rest of the Wilsons.

Ex. I went shopping with Jill Jones to buy presents for the rest of the Joneses.

Ex. Paul English said all of the Englishes love Christmas.

If it is plural and possessive, it needs an apostrophe.

Ex. We ate at the Wilsons’ house.

Ex. We rode in the Englishes’ car.

If the name ends in an s, the plural possessive for book style is to add an apostrophe and an s.

Ex. The Jones’s house is painted white.

To show possession with singular names, simply add an apostrophe and an s.

Ex. Mike Wilson’s dad is a legend.

I’d love to know, what grammar issue is the most confusing to you? Please comment below.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.
Self-Publishing Book Review of the Week

Weekly Self-Published Book Review: Merlin’s Message: The Journey Home

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

Merlin’s Message: The Journey Home

Denise Moon

Publisher: Outskirts Press

ISBN: 9781432773496

Reviewer: Marty Shaw

I love Greek mythology and stories about Merlin the Magician, so I should have loved a book that brought those two elements together. However, “Merlin’s Message: The Journey Home” seemed to suffer from having more pages than useful content to fill those pages.

The premise is excellent. A young boy named Michael sets off on a journey to the New World with his mother and step-father. It should be a fun adventure for Michael except for the facts that his mother appears to be suffering from a strange illness and his step-father seems to have something to do with it. On the journey, Michael learns a lot about Zeus, Poseidon, and other gods and goddesses from a mysterious and friendly sailor named Muldoon. Unfortunately, for the reader, this ocean-going trip lasts a lot longer than it needs to. There’s a lot of pages where the ship goes nowhere because of the lack of wind and we’re treated to many moments of Michael questioning if his reality is real or imagined, expressing how much he enjoys Muldoon’s stories, and thinking about how much he despises his step-father. There are a few interesting parts tucked within these scenes, but there’s only so much action you can squeeze from a ship sitting still on the water.

Eventually, a storm allows the story to progress past this stalled moment and Michael’s adventure truly begins as he explores a wondrous island filled with faeries, nymphs, talking trees and stones, and paths that seem to appear and disappear on their own. Again, it seems like space had to be wasted just to fill a certain number of pages because Michael suddenly becomes what has to be the densest main character that has ever existed. One moment, he’s discovering that he wields incredible powers, but then he gets scared when the sun goes down. He’s told time and time again that evil or fearful thoughts will summon creatures from his nightmares that will make his journey more difficult, so he immediately begins to imagine various assortments of creatures in the forest that want to kill him. I can understand these moments happening early on, but once that point of change occurs, it just seems awkward to take the main character back a few steps. Even after Michael sees for himself that he truly holds awesome power and is in control of what he faces while on the island, he still cowers and whimpers way too much.

I was prepared to thoroughly enjoy “Merlin’s Message: The Journey Home,” but there was too much book for the actual story that was contained within.

Cover Design, Kelly Speaks

Are Book Covers Still Important in the Digital Age?

There was a time when readers would venture to a bookstore or library and browse the shelves for a book that grabbed their attention. Despite the old cliché “never judge a book by its cover,” most people are drawn to books with interesting cover art. While there are still people who purchase print books and who enjoy an afternoon stroll through a bookstore, more and more people are purchasing books online and using e-readers. This shift has authors, and artists, wondering if cover art is still important in the digital age.

While e-book formats require less emphasis on physical appearance (interior formatting is simpler and a full cover design is not necessary), they still need “cover” artwork. Since the reader will be viewing the cover on a screen, it is very important that the design is appealing and captures the essence of the book.

As a self-publishing author, it is important to consider the current trends when making decisions about your book. If you are only publishing an electronic version of your book at first, make sure the cover is appealing on a screen and grabs the attention of a potential reader.  The cover design of your e-book format is just as important as the full cover design of any hardcopy format.

I’d love to know, does the cover design make a difference in the e-books you choose to buy?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.