Get Your Self-Published Book into Large Retail Chains by Starting Small

We love ebooks and the unbeatable accessibility and immediacy of downloadable books, but there’s just something about seeing your own work on an actual, physical store shelf that is so appealing — to you and to your potential readers.

So, how do you get your self-published book one of those highly coveted spots? The short answer: one step at a time. Try these step-by-step strategies to get closer to your bookstore goals:

  • Start with online and in-person sales. Sell at book fairs, on your social media sites, at local events and any place you can set up a table and take payment.
  • Market. Set up a clear plan for marketing and publicizing your book so you can gather interest and increase sales.
  • Establish that your book is desirable. Track every sale and look for patterns of growth.
  • Take your sales figures on the road. Once you’ve established that you have, or are heading toward, positive sales trends, start talking to local bookstores, seeking a commitment to carry your book.
  • Tailor your product. Armed with your bookstore commitments, work with your self publishing company to change your trade discount and retail price, and add retail returns, so bookstores can carry your book.
  • Expand to larger markets. Put together a proposal to submit to bookstore contacts and approach larger markets about getting your self-published book on their shelves.

Getting into big retail stores may seem a simple process, but it’s by no means an easy one. However, if you keep your eye on the big picture and work consistently toward your goal, it’s doable.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Weekly Self Published Book Review: Love All Men, Have Lunch with a Few

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

Love All Men, Have Lunch with a Few

James B. Hylton

Publisher: Outskirts Press

ISBN: 9781432773830

Retired secret service agent, and ordained minister James Barry Hylton presents Love All Men, Have Lunch with a Few: The Boys of Bunny’s Restaurant: My Father’s Story as a Japanese P.O.W., the true story of a Southern gentleman who joined the U.S. Navy and experienced the greatest test of his character, as well as his ability to survive, in the Pacific Theater of World War II. Captured by the Japanese after Bataan and Corregidor fell, he endured for three and a half years as a prisoner of war. Transported on the notorious “Hell Ships”, he labored as a slave in lead and zinc mines and observed unspeakable cruelties. A spiritual outlook on life was part of what helped him through his horrific trial. Love All Men, Have Lunch with a Few is ultimately an uplifting story of courage and determination. Highly recommended.

Do People Still Read Poetry?

In honor of National Poetry Month, I’ll be sharing tips and news for poets this month. Today, I’m going to address the common question, “Do people still read poetry?” A recent study called Poetry in America by the Poetry Foundation revealed some interesting information on this topic. Here is what you need to know.

People who love to read often read poetry.

Poetry users tend to be more omnivorous in their consumption of reading materials than are non-poetry readers. Poetry readers do not read poetry to the exclusion of other types of literary and non-literary materials. Instead, poetry is but one of many genres that they choose to read.

Young readers are a great audience to target.

Most people begin their relationship with poetry early in their lives, usually around the time they are teenagers. Young readers could be lifetime fans. Even children who are reading picture books enjoy poetry, especially if it rhymes.

Get involved with your local schools.

Current poetry users were significantly more likely to have studied poetry at every grade level than were nonusers. Overall, 82 percent of poetry users studied poetry in school compared to 73 percent of non-users. You can help expose young readers to poetry by hosting readings at schools or talking to them about your career as a poet.

Even people who don’t normally read poetry enjoy it when they come across it.

Non-poetry readers do read or listen to poetry when they come across it in unexpected places. Non-poetry books and magazines reach many people who might not otherwise read poetry. More than half of the people who said that they have never read poetry, also said that they read it at least some of the time when they come across it in non-poetry books and magazines. If you get creative, you can reach a larger audience.

As a self publishing poet, it is essential that you understand who your readers are and how to reach them. There are plenty of people who are open to reading great poetry, and you can ensure that feature generations continue to enjoy this genre by reaching out to young readers.

I’d love to know, how often do you read poetry and what types of poetry do you read?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self Publishing Week in Review: 4/9/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

Self Publishing is the Future — and Great for Writers

I’m always talking about how great self publishing is and how it is changing the industry. This article sings even more praise.

Podcast: How Hugh Howey’s Wool became a self-published smash hit

Here is yet another author who has had self publishing success.

Successful Self-Published Ebook Authors Sells Print & Movie Rights For $1 Million, But Keeps Digital Rights To Himself

You frequently hear about authors who have success selling their self published books. Here is a man whose book is so successful he was able to sell the movie rights for $1 million.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Top 4 Reasons to Self Publish in April

Authors choose to self publish for a variety of great reasons: creative freedom, control over pricing, the speed of publication and more. But, with the promise of spring in full gear, there are four more great reasons to self publish now:

  1. New beginnings. Spring is the time for renewal. Renew your commitment to your self-publishing dream by publishing that manuscript now.
  2. Tax refund. Put your federal and state tax refunds to work on something meaningful by realizing your dream of self-publishing. If you play your cards right, that investment will pay you back in sales revenue and the deep satisfaction you’ll get from being able to say you’re a published author!
  3. Summer book fairs. April is the perfect time to self-publish if you want your book ready for book fair season, which really ramps up in June. Self-publishers, like Outskirts Press, can get your manuscript to print in a matter of weeks, so you could have your book ready just in time!
  4. National Poetry Month. Honor National Poetry Month in April by publishing your volume of poetry now. (Outskirts Press offers a Poetry Formatting Kit that makes formatting and publishing a high-quality book as simple as cutting and pasting text.)

While there’s never really a bad time to get going on your self-publishing dreams, April’s the ideal time to plant the publishing seed that will bear fruit later in the year.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.