Niche Market Books are Perfect for Self-Publishing!

While not all self-published books are successful, the self-publishing market seems to favor niche market books. This is great news for niche authors, since traditional publishers usually prefer books that appeal to a large, general audience. Here are four reasons why niche market books are perfect for self-publishing.

1. Easy Marketing

With niche market books, it’s easy to define your audience and therefore streamline your promotion and marketing efforts. You don’t need a large, traditional publisher to help you reach your audience.

2. Higher Royalties

Because you don’t need the help of a traditional publisher to reach your target audience, you don’t need to share your income and rights with them. Self-publishing authors keep the rights to their content and determine their own royalties.

3. Ideal for Speakers

Self-publishing is great for speakers who do most of their selling in-person at speaking engagements. Having a book helps build their credibility and income, and they can sell print copies directly to attendees during the event. Some self-publishing companies, such as Outskirts Press, even offer special publishing packages for coaches and speakers.

4. Quick Turnaround

If your publishing a book that relates to current issues or a special event, self-publishing offers a quicker turnaround time than traditional publishing. Often, current topics are outdated by the time a traditionally published book makes it into print.

These are just a few of the reasons self-publishing is a perfect option for niche market books. I would love to know, what influenced your publishing decisions for your niche market book?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 12/13/13

‘Tis the SEASON to…

…BE INSPIRED.  Do you remember Carl Sagan?  He was the astronomer/astrophysicist who held such a passion for the exciting things he was exploring and learning about that he could not contain it in the more than 600 scientific papers and articles he published.  SO, he moved into the book writing field and authored, co-authored or was editor of more than 20 books (e.g. Pale Blue Dot: A Vision of the Human Future in Space; The Dragons of Eden: Speculations on the Evolution of Human Intelligence; Broca’s Brain: Reflections on the Romance of Science).  Then, in 1997 his book, CONTACT, was made into a movie and has become what some reviewers call “a cult film,” emanating excitement about listening for signals from other worlds (SETI).

Mr. Sagan’s skill and ability to communicate highly technical scientific concepts in ways the average reader can understand is a blessing to the world.  His technique of offering skeptical challenges to what science states as “fact,” is also a gift well-applied to many things—which I’ve used in debating his premise on several issues.  However, I whole heartedly agree with Mr. Sagan in his assessment of writing and the writing life.  He says:

What an astonishing thing a book is. It’s a flat object made from a tree with flexible parts on which are imprinted lots of funny dark squiggles. But one glance at it and you’re inside the mind of another person, maybe somebody dead for thousands of years. Across the millennia, an author is speaking clearly and silently inside your head, directly to you. Writing is perhaps the greatest of human inventions, binding together people who never knew each other, citizens of distant epochs. Books break the shackles of time. A book is proof that humans are capable of working magic.

So it is that I ask you: What is the passion within you that must be shared?  Like Mr. Sagan, are you a scientist who sees beyond the mathematical equations into uncharted realms?  Are you a delivery-truck driver who travels the city and sees the marvelous miracles in people’s lives?  Are you the quarterback of your team—the leader—who seeks the wisdom of the third-string lineman (the man who really holds the team together)?  These stories must be written!  YOU can write a “Pale Blue Dot” novel!  You can inspire readers with a shining vision of our human future right here on earth!  You can motivate readers in ways that “famous” people never could!

By now—if you’ve read any of my earlier blogs—you are aware that I encourage my clients to consider self-publishing.  Well, maybe my tone is a little more robust—suggesting that they place self-publishing on the top of their list.  There are just too many really good manuscripts out there sitting on editors’ desks, or being discussed in publishing house marketing meetings, that will die on the vine—because their authors give up.

DON’T give up!  Write your stories!  Partner with a team of publishing specialists and see your book in the hands of Readers!  As Maya Angelou says: “There is no greater agony than bearing an untold story inside you.”

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self Published Book Review: God Gives You the Lesson…Until You Learn It

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

god gives you the lesson

God Gives You the Lesson… Until You Learn It

C. E. Mac Evoy

Publisher: Outskirts Press

ISBN: 9780578092317

The lessons of life are the curriculum that God the teacher has presented us with. “God Gives You the Lesson… Until You Learn It: A Radical Text on Living the Way of Christ, One Wayward Christian’s Journey” is a discussion of faith and spiritual learnings from C. E. Mac Evoy, who states how to learn the lessons of life and how to understand them, to help God help them find success. “God Gives You the Lesson…Until You Learn it” is worth considering for Christian readers, much recommended.

NaNoWriMo is Over, Now What?

Congratulations to everyone who finished the NaNoWriMo challenge as well as those who worked on their manuscripts but didn’t finish. Even though NaNoWriMo is over, you can still finish your book or start the publishing process. Here are three things to do now that NaNoWriMo has ended.

1. Set a new goal.

Whether or not you finished the challenge, now is the perfect time to set a new goal for yourself. There are only a few of 2013 left, so why not use them to do something that will help make your writing dreams come true. Some possible goals include finishing your manuscript or editing your first draft.

2. Edit, edit, edit.

NaNoWriMo is all about writing a certain number of words in a month, so writers save revisions and edits for later. It is essential for you to go back and edit your manuscript for developmental issues such as plot and characters as well as grammar and style. I highly recommend writers have a professional editor review your manuscript before publication.

3. Publish!

Once your manuscript is complete and ready for publication, start researching publishing options. Whether you choose to self-publish or use a traditional publisher, research is important. Each publisher offers different services, and traditional publishers are very specific about the type of books they will publish.

I’d love to know, what are your plans now that NaNoWriMo is over?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 12/10/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Companies book profits from self-publishing

This USATODAY report talks about a social worker who self-published her books, sold hundreds of thousands of copies, and made millions. It also discusses the success of other self-published authors and self-publishing statistics.

Guess Which Amazon Top 100 List Self-Published Women Dominate?

At a recent trade conference, Amazon.com divulged that roughly 25 percent of its U.S. Kindle Top 100 list for 2012 was composed of self-published and “indie” authors. According to stats from this year’s current list, those numbers don’t seem to be budging. This is good news for self-published authors and independent publishing houses across the United States, but the big winner in this news seems to be women authors. This article is a must read for self-publishing authors.

The Self-Publishing Debate: A Social Scientist Separates Fact from Fiction (Part 1 of 3)

The author of this article begins by saying, “If you had asked me a year ago, I would have told you that self-publishing was the road to nowhere.” She goes on to share her research on self-publishing and how her perception of self-publishing has changed. This is a fascinating read for self-published authors.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.