What is a Trade Discount?

When self-publishing, it is important to understand industry terminology. “Trade discount” is one of the terms you need to understand because it impacts your book’s price and distribution. Here is what you need to know.

What is a trade discount?

A “trade discount” is also known as a distributor discount. It is the percentage off your retail price that you offer to the publishing trade for distributing your book. The “publishing trade” consists of wholesalers, distributors, and retailers. Everyone who handles your book takes a piece of the trade discount.

The larger the trade discount, the more money there is to split up among the parties involved. Standard trade discounts range from 50% – 70% although you can choose to go lower for online only distribution.

Who determines my trade discount?

This depends on your publisher. Some publishing companies don’t disclose their trade discounting policies upfront and don’t give the author any say in the matter. However, some cutting-edge publishers, such as Outskirts Press, offer their authors the flexibility of setting their own trade discount. Flexibility varies by publisher.

The ability to choose your trade discount can be beneficial because you can choose your trade discount based on your distribution goals — online, offline, or both.

How does trade discount affect price?

Publishing companies who allow you to set your trade discount also give you the flexibility to choose the price of your book.

When thinking about pricing, it is important to remember that a trade discount is different from a retail margin. Wholesalers receive the trade discounted price. Then they turn around and distribute your book to a retailer for a retail margin they set. If the trade discount and retail margin were the same, the seller wouldn’t make any money and would go out of business. For this reason, the retail margin passed to the retailers is always lower than the trade discount you set.

To learn more about trade discounts and book pricing, contact your self-publishing company.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 6/20/14

 

The 1st ENTREPRENEURS—WERE WRITERS

Entrepreneur—Executive Director—free enterprise thinker—risk taker—adventurist—YES, the writer fits all these definitions.  And these originaloriginals not only created “the story,” they self-published with their very own hands!  Of course, their books were actually visible to only a few who happened to travel along those rock-wall-paths (petroglyphs).  Today, we appreciate these first storytellers, journalists, event-of-the-day reporters from the perspective of ancient history.  And yet they continue demonstrating our very real human need to communicate; the desire to share hopes and dreams; to warn others of dangers; the necessity to tell our stories.  Authors today are carrying that legacy forward.

Each and every time I speak with a potential client (for ghostwriting or editorial consult) I am inspired by their story—the journey that carried them to the point of placing words on paper in preparation for publishing—their written hopes of sharing something of importance with others.  This is, indeed, a grand adventure!

My earliest un-official clients were my parents, who started working with me to create their memoirs.  Even though they’d shared a lifetime together, their perspectives were totally different.  My mother’s main focus was family—not just the “ancestry”—but her family.  Living in the historical time period of the Great Depression was the setting of her early childhood.  She was a coalminer’s daughter who took on the responsibilities of “parenthood” for four younger siblings, saving pennies she’d earned (at age 10 and beyond) to buy each one something special.  My dad’s perspective of those and later years was, of course, very different; I guess you might say it was from his “manly” point of view.  And yet, seeing their memories written out in a memoir not only gave them satisfaction, it also left a legacy of lessons learned for me, my children and grandchildren, and potentially countless future generations.

In these many years since my ghostwriting/editorial consultant career beginnings, the authors I’ve been associated with have covered numerous genres—from cookbooks to poetry to spiritual insights and true stories—each utilizing the communication tool of book publishing.  I can still remember a conversation shared during a writer’s workshop retreat that speculated about how personal computers “would hamper the ability of creative thought because writers would stop writing upon those wonderful legal-sized yellow tablets.”  The group was divided about 25-75 in that opinion; 75% certain that the “process of handwriting” was the key to developing worthwhile material.  Today, every one of them appreciates the “free flowing creativity” provided by computer and keyboard.

So it is that I see the partnership between author and self-publisher in much the same light.  As stated last week, the self-publishing entrepreneurs of today are now providing yet another most valuable tool for us.  They are coming along beside us so that we are more easily (and quickly) able to let our dreams—our inspired written creations—FLY!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: The Cult Worship and the Warriors

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 the cult worship

The Cult Worship and the Warriors

Maria Sanctissima Trinidad

Publisher: Outskirts Press

ISBN: 9781432776534

Professional nurse and devout Christian Maria Sanctissima Trinidad shares a chilling true story (names are changed to protect those mentioned) in The Cult Worship and the Warriors, written partly as a warning to readers of all faiths against the insidious pull of cults that may mime Christian faith, but in practice put other gods before the one true God. Maria tells of her personal experiences of being drawn into a small cult led by “God’s chosen teacher” that called its members Warriors. Gradually, Maria came to understand that the abuse, bullying, and even life-threatening humiliations of the cult were against the will of God. The Cult Worship and the Warriors concludes with a cautionary description of distinguishing features of cult leaders – notably their magnetism, and the common prevalence of negative character disorders among them, even psychopathy – and an explanation of why people are lured to join exploitive cults. “To be informed is to live a life and prevent living and keeping up to a deceptive cult standard that is both an insult to human spirituality and human intelligence. It is degrading in the sense that freedom of worship is stalled and hampered by a sick psychopath with no regard to society’s norm and standards.” A strong cautionary tale, The Cult Worship and the Warriors is highly recommended.

 

Beijing Book Fair 2014

Book fairs are an excellent way for self-published authors to promote their books and network with industry professionals. The Beijing Book Fair 2014 will take place August 27th through 31st, so now is the time to consider registering your book.

The Beijing International Book Fair is the largest publishing industry event in the Asian Market. This is a huge opportunity for self-published authors, considering China is the most populous country in the world. This market is interested in books translated into their local language as well as the rights to distribute English Language content. English language titles are at the forefront of the market growth in China.

Children’s books authors can be especially lucrative in this market, since the government mandates that all Chinese children learn English at an early age. STM, academic areas, sports, sports medicine, and military history are also areas that have been in high demand.

Hundreds of thousands of visitors attend the show annually to see the books from 56 different countries. Your book could be there!

To learn more, visit http://www.chinaexhibition.com/Official_Site/11-2822-BIBF_2013_-_The_20th_Beijing_International_Book_Fair.html

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 6/17/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

The Guardian’s first self-published book prize winner

The Guardian, a major newspaper, is now showcasing self-published authors. The publication has announced the first winner of its new monthly self-published book contest: Dinosaurs and Prime Numbers. It is important for authors to study other successful self-published books to help improve their own success.

Self-publishing boom lifts sales by 79% in a year

Self-published books’ share of the UK market grew by 79% in 2013, with 18m self-published books bought by UK readers last year, according to new statistics. This article details the findings in the study that shows self-publishing is still booming. This is a must read for self-publishing authors.

Writers Who Rocked Self-Publishing

This Publisher’s Weekly article features three successful self-published authors and shares their secrets to success. This is a must read for all self-published authors.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.