4 Ways Self Published Authors Can Improve Their Blogs

One of the best ways to market yourself and your book is blogging. In fact, authors are now expected to have an online presence. Both readers and industry experts, such as agents and publishers, want to see that authors are building a platform online.

For some people, the idea of creating and maintaining a blog seems time-consuming and confusing. Afterall, a blog is only useful if it actually attracts readers and develops relationships. Here are four ways to improve your own blog.

1.) It is a two-way street. Links on other blogs and comments on your posts are two great ways to increase traffic, but you can’t just expect people to share your posts and comment on your page. One of the best ways to encourage interaction is to link to and comment on other bloggers’ posts. This will encourage the blog owner and their readers to check out your page, and they may decide to return the favor. However, make sure you aren’t spamming other bloggers. Only comment if you have something useful and honest to say. Never leave a comment just to include a link to your personal page.

2.) Be efficient. One of the keys to improving traffic is regularly updating content. However, most people don’t have time to update their blogs daily. You can save time and work more efficiently if you schedule your blogs. This way, you can write several posts at one time, but they will each publish on a separate day. Most blogging websites have this feature.

3.) Be professional. Always, always, always proofread your posts. If you aren’t good at grammar, pay someone else to proofread your posts. Readers want to read blogs by professionals not amateurs.

4.) Be patient. Great blogs don’t happen over night. It takes time to attract followers, build relationships, and figure out your personal style and voice. As long as you keep trying, you will continue to see your blog grow.

I’d love to know, what is your secret to creating a great blog?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

How to Organize Your Self-Published Novel

There are many ways to organize a novel. Many writers follow a traditional rise and fall plot line, while other writers play with unconventional methods such as moving back and forth between time periods or points of view. While it is up to you how you decide to organize your novel, there are a few things you need to keep in mind. While outlining your story, ask yourself these questions.

1) What happens in the beginning of the book to hook my reader?

2) What will make the reader keep reading the book?

3) Is the story understandable?

4) Have I covered all the information I need to share?

As you write your novel, don’t be afraid to experiment with different techniques. Also, read tons of books in your genre (as well as those outside your genre) to get ideas. Finally, always have someone else read your draft. Whether you hire a professional editor or ask a friend you trust, get feedback from a reader.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

Free Authors Copies in June

Hello aspiring and published authors. My name is Jodee Thayer, and I am the Manager of Author Services for Outskirts Press. Starting this week, I will blog every Tuesday about self-publishing topics. My goal is to educate authors on the self-publishing process in order to help them publish the book of their dreams. Most of the information I share will be related to self-publishing in general, but I will occasionally share exciting news from Outskirts Press. This week, I have exciting news to share.

In June, all new authors will be eligible to receive two times as many free authors’ copies with their respective publishing package. To receive the promotion, authors simply enter the promotion code “June2X2012” into the shopping cart during check-out when purchasing The Diamond or Pearl book publishing packages: both of which deliver a unique ISBN, standard interior formatting, professional cover designs, and availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 20 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package will receive 10 free paperback copies. Visit http://outskirtspress.com/promotion.html for all the promotion details.

  ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.

Five Tips for a Great Synopsis

One of your responsibilities as a self-published author will be writing a synopsis for your books. This is the text that will convince book sellers (such as agents and distributors) to purchase and sell your book. It is different from the copy on the back cover of your book, which persuades the reader to purchase your book. To write a winning synopsis, remember these five tips.

1. Reveal everything that happens in the book, including the ending. Heck, revealing the story’s ending is a synopsis’s defining unique characteristic. You shouldn’t find a story’s ending in a query or in-person pitch, but it does leak out in a synopsis.  A synopsis is designed to explain everything that happens, not to tease, so avoid language such as “Krista walks around a corner into a big surprise.” Don’t say “surprise;” instead say exactly what happens.

2. Make your synopsis two pages, double-spaced or one page, single-spaced. There is always some disagreement on length. This stems from the fact that synopses used to trend longer (up to 12 pages!). But over the last five years, agents have requested shorter and shorter synopses — with most agents finally settling on one to two pages. If you write a one page, single-spaced synopsis, it’s the same length as two pages, double-spaced; either are acceptable. There will be the occasional agent who requests something strange, such as a “5-page synopsis on lime green paper that smells of cinnamon!” But for  most agents, a one to two page document is perfect.

3. Take more care and time if you’re writing genre fiction. Synopses are especially difficult to compose if you’re writing character-driven (i.e., literary) fiction because there may not be a whole lot of plot in the book. Agents and editors understand this and put little (or no) weight into a synopsis for literary or character-driven stories. However, if you’re writing genre fiction — specifically categories like romance, fantasy, thriller, mystery, horror or science fiction — agents will look over your characters and plot points to make sure your book has a clear beginning, middle, and end as well as some unique aspects they haven’t seen before in a story. So if you’re getting ready to submit a genre story, don’t blow through your synopsis; it’s important.

4. Feel free to be dry, but don’t step out of the narrative. When you write your prose (and even the pitch in your query letter), there is importance in using style and voice in the writing. A synopsis not only can be dry, but probably should be dry. The synopsis has to explain everything that happens in a very small amount of space. So if you find yourself using short, dry sentences like “John shoots Bill and sits down to contemplate suicide,” don’t worry. This is normal. Lean, clean language is great, but do not step out of the narrative. Agents do not want to read things such as “And at the climax of the story,” “In a rousing scene,” or “In a flashback.”

5. Use all caps for  character names the first time they are introduced. Use normal text on other references. Also, avoid naming too many characters because this can get confusing;  try to set a limit of five or six. I know this may sound tough, but it’s doable. It forces you to exclude small characters and subplots from your summary, which actually strengthens your synopsis.

If you follow these tips, you will write a great synopsis.

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

National Black Book Festival Delivers Insight, Big Names

File this one under the “Great Way to Get to Know Your Audience” category.

The annual National Black Book Festival promises book writers and readers alike some tremendous insights into what’s important to the African-American literary audience and the community at large. Regardless of your writing/reading style – and no matter what your ethnic or cultural background — if you’re a fan of literature or a creator of it, you should make plans to attend this year’s event, set for the second weekend of June in Dallas. Outskirts Press encourages authors to take advantage of opportunities such as this to enrich themselves and make connections.

Featured authors include the much-lauded Walter Mosley (author of “When the Thrill Is Gone” and more than 30 other books), television commentator Keli Goff (“Party Crashing”), Daniel Black (author of the bestseller “They Tell Me of a Home”), and New York Times and Essence bestseller Eric Jerome Dickey (“An Accidental Affair”). That’s just the tip of the iceberg; with dozens of notable authors scheduled to present, one of your own favorites may also be appearing. Visit the NBBF’s website for the full schedule of authors. If you choose to attend, you’ll be treated to invaluable insight from successful authors about their personal journeys, their inspirations and their audiences.

The NBBF is an annual event that represents a broad spectrum of genres, from Urban Fiction to Self Help to Fantasy and everything imaginable in between. The festival is targeted to 1,100-plus black book clubs, but you need not be a member of one to attend.

Attendees get access to dozens of author seminars, discussions and workshops, and dozens of authors and a variety of publishers, businesses and institutions will be on hand to provide information and assistance. Free events also include a Spoken Word Poetry Slam, Book Club Central and other attractions. You’ll also have opportunities to take part in additional special presentations and events at an additional charge, if you choose. (Attendees can choose between general admission and special events, or both.)

All that for just $5! Tickets must be purchased in advance, and the deadline is May 31.

When?
June 8-10, 2012 (Friday reception, Saturday, Sunday)

Where?
Doubletree Hotel,
400 Dallas St.
Houston, Texas

How Much?
General Admission – $5
Full Festival Package – $145 (includes two-day admission, Welcome to Houston Reception, Get Acquainted Breakfast and Sunday Jazz Brunch, at discounted package price)
Tickets for single events are also available.

Information
1-800-340-5454

The National Black Book Festival is a rich resource for African-American authors and readers, but it’s also a priceless resource for anyone who wishes to gain insight into the African-American publishing market.

Elise Connors ABOUT ELISE L. CONNORS:
Elise works as the Manager of Author Support of Outskirts Press.  She also contributes to the Outskirts Press blog at blog.outskirtspress.com. Elise and a group of talented book marketing experts assist not only published Outskirts Press authors, but also all authors and professionals who are interested in getting the best possible exposure for their book.