One of the best ways to market yourself and your book is blogging. In fact, authors are now expected to have an online presence. Both readers and industry experts, such as agents and publishers, want to see that authors are building a platform online.
For some people, the idea of creating and maintaining a blog seems time-consuming and confusing. Afterall, a blog is only useful if it actually attracts readers and develops relationships. Here are four ways to improve your own blog.
1.) It is a two-way street. Links on other blogs and comments on your posts are two great ways to increase traffic, but you can’t just expect people to share your posts and comment on your page. One of the best ways to encourage interaction is to link to and comment on other bloggers’ posts. This will encourage the blog owner and their readers to check out your page, and they may decide to return the favor. However, make sure you aren’t spamming other bloggers. Only comment if you have something useful and honest to say. Never leave a comment just to include a link to your personal page.
2.) Be efficient. One of the keys to improving traffic is regularly updating content. However, most people don’t have time to update their blogs daily. You can save time and work more efficiently if you schedule your blogs. This way, you can write several posts at one time, but they will each publish on a separate day. Most blogging websites have this feature.
3.) Be professional. Always, always, always proofread your posts. If you aren’t good at grammar, pay someone else to proofread your posts. Readers want to read blogs by professionals not amateurs.
4.) Be patient. Great blogs don’t happen over night. It takes time to attract followers, build relationships, and figure out your personal style and voice. As long as you keep trying, you will continue to see your blog grow.
I’d love to know, what is your secret to creating a great blog?
|ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.|