Category: Uncategorized

Choosing a Publisher, Jodee Speaks, Uncategorized

Top Four Reasons to Self-Publish: Part 3 – Trade Discounts and Distribution

Last month, I did a series on the most popular questions self-publishing authors ask. The posts were such a hit, I’ve decided to do another series this month. Each week in August, I will discuss one of the top four reasons why you should self-publish your book.

This week, I’ll discuss trade discounts and distribution. Unlike traditional publishing, self-publishing allows authors to choose the type of distribution that is appropriate for their material and marketing goals.

When thinking about distribution, it is important for authors to understand how the process works. For starters, “trade discount” is an industry term for profit margin. This rate impacts who buys and sells your books as well as the profits you will make off of your book.

For instance, shelf space in a brick and mortar chain bookstore has very specific requirements: the books must have a very high trade discount (50% to 55%). Therefore, if you buy a book at one of these bookstores  for $14.95, 55% of the retail price ($8.22) is divided between the store and the wholesale distributor for their profit. When you subtract the $8.22 from the $14.95, you are left with $6.73. This remainder covers the cost of the actual book. The balance that is left after the price of the book is the author royalty. Typically, authors receive very low royalties in these scenarios.

In addition to needing a high trade discount, authors also need to provide the bookstore with a “Retail Returns Program.” This program allows the bookstores to return books to the wholesaler and get their money back if the books do not sell. You must provide this program to the retailers, but having it is no guarantee that they will agree to stock your book.

Conversely, authors that elect to focus on internet sales may select a much lower trade discount as the internet book sites do not require as large of a profit margin. So that same $14.95 retail priced book under a 25% trade discount would look like this mathematically: $14.95 – $3.74 (25% of the retail price) = $11.21 – the actual cost of your book = your royalty. Obviously, $11.21 is a larger number than $6.73. Therefore, your royalty will be greater if sold by an online distributor, assuming the cost of your book remains the same in each equation.

Freedom to choose your trade discount and distribution center is just one of the many perks of self-publishing. To learn more about trade discounts, check out Cheri’s post titled Trade Discounts 101. It provides a great overview of industry standards and questions to ask yourself before setting your discount.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Friday Conversations With A Self-Publishing Writer 8/16/13

What a joy to be completing yet another memoir!  When a ghostwriter is invited into a person’s life, it is like becoming an adopted child who just happens to have a passion for writing.  The excitement really explodes when that memoir becomes a self-published book—156 pages of adventure—true-life risk, reward, romance, beautiful moments and tears.

When I re-read last week’s blog, I couldn’t believe that I left out one significant category to consider when writing your memoir—pets!  For many people the critters in our lives become like family, maybe even closer than some family members.  Their daily walk with us—their unconditional love and acceptance—enhance our lives in varying degrees as well as bring smiles to visitors and neighbors.  So, I’ve developed a little “What my pet means to me,” list to help folks recall those little details about their pet that have added so much to their lives.

  • How did this animal come into your life?
  • If it is a dog, cat, horse, goat, pig, (etc.) what breed is it?  Was that important to you?  Why?  Why not.
  • Did this pet have a “story” before coming into your household?
  • What are the human characteristics that you see in your pet?  (loyal, courageous, shy, happy, playful, dedicated, helpful, ornery, a clown, rescuer, fearless, etc.)
  • What greeting (type of greeting) do you receive from your pet?
  • When did you first realize this special connection to your pet was more than an owner/pet relationship?
  • How would you describe that connection and its development over time?
  • What unique expression(s) or action(s) communicate this connection?
  • What events—during the life of this pet—have demonstrated this connection?  (brought you to someone who needed help; rescued you; alerted you to something you can’t explain; etc.)
  • There are now verified benefits to inviting a pet into your life.  Review these and express your personal experience with your pet as you recognize these benefits in your own life.
  • Social benefits:  Members of families feel closer to one another and generally happier; Pets are excellent topics of conversation; Friendly interaction with other people—pet owners and non-pet owners alike.
  • Physical benefits:  Calming effect, especially after a major physical event; Decreased blood pressure and stress levels; Reduction of minor health issues and/or need to see a doctor; Increase in physical activity, strength and wellness.
  • Emotional benefits:  Unique companionship after the loss of a family member or close friend; Less depression, anxiety and fear; A consistent uplifting effect that carries over to a willingness to step beyond ourselves and help others.

Although yet-to-be-completed, I have one client who is using this list to write a book dedicated to her best friend—a dog whose breed will remain unidentified until the whole story is lived, written, edited and self-published.  This author often tells me that she knows that God, Himself, sent this animal into her life for many purposes and, “some (if not most) of those purposes just might bless other people, too.”

These types of projects are just one of the many reasons I love working with self-publishing authors.  What they reveal are the moments in life when a person actually stops, identifies and shares the beautiful things in life—the gifts that enrich us and bring us joy.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.
Kelly Speaks, Uncategorized

Back to Writing: Poetry Challenge

August is here and as summer is winding down, it’s time to get back to your writing and publishing goals.  Each week this month I will present you with a writing challenge for the week.  Come back every Wednesday to join the challenge and get back into the habit of writing on a regular basis. As Desiderius Erasmus once said, “The desire to write grows with writing.”

Last week I wrote about the short story challenge and asked you to write a 500 word story inspired by your summer. Hopefully, the challenge got you back in the routine of writing, and you are ready to take the next challenge. (If you missed last week’s post, check it by clicking here.)

This week, your challenge is to write a poem about summer.  Start by brainstorming: Do you have memories from the summers of your youth?  Does something about summer have a special meaning to you or inspire you in some way?

Feel free to play with different formats and poetry techniques. Perhaps, you could take the same topic and write about it in several different formats such as haiku, free verse, epic poem, and sonnet.

The key is to let your creative juices flow. Poetry is not about perfection; it is about expression. You never know, these poems may spark an idea for a larger project such as a poetry book, or you may decide poetry isn’t your thing but you’d love to turn the piece into a short story or novel. Just relax and be creative.

After you complete the challenge, feel free to comment below. I’d love to hear about the poem(s) you wrote this week.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Choosing a Publisher, Jodee Speaks, Uncategorized

Top Four Reasons to Self-Publish: Part 2 – Money

Last month, I did a series on the most popular questions self-publishing authors ask. The posts were such a hit, I’ve decided to do another series this month. Each week in August, I will discuss one of the top four reasons why you should self-publish your book.

This week, I’ll discuss one of the most popular reasons authors choose to self-publish: money. (Check out last week’s post on control.) There are two things that are unique about self-publishing in relation to money.

1) The author sets the price.

The price of your book influences the profit you make and how well your book sells. Different authors have different pricing strategies, and you need to give this decision a lot of thought. Rather than a publisher deciding the value of your book, you set the price based on your goals and personal situation.

2) The author earns100% royalties.

If you talk to authors who use traditional publishing firms, royalties are a hot topic. Many authors are unhappy with the royalty rate (which is often in the single digits). Self-publishing authors enjoy 100% royalties. Yes, 100%. Whatever you earn from your book is yours to keep. This reason alone is why many writers choose to self-publish their work.

I’d love to know, how has price and royalty influenced your publishing decisions?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Friday Conversations With A Self-Publishing Writer 8/9/13

I love working with Memoir writers!

Just this morning, I spoke with a gentleman who is “just about ready” to begin the process of telling his Granddad’s life story and wants to be prepared to self-publish it “because the New York Library folks are waiting.” WOW! That is the first time I’ve heard about a library historian contacting someone and requesting a detailed manuscript.

“I don’t want a bunch of pages that have no life to them,” he continued. “There will be personal photos and historical references; even illustrations of tools that only exist in museums now.” Needless to say, I’m very excited to begin this project. I gave him my short outline of topics hoping that he will follow my suggestion and sort his “box full” of materials into category-specific file folders.

When I created my own mother’s Memoir book, I jumped into the project with little organization and no thought of self-publishing. Since then I’ve learned many lessons and realize that even if a person has no living blood-relatives, the historians of our world crave detailed stories of “real lives.” My local history librarian reminds me often: “Every person has unique experiences and life-lessons to share and the people walking the earth today need to know them.”

So to those who are considering writing a Memoir—your own or that of a family member—here is my short list of File Topics to get you started.

  •  Start with photos; a favorite picture of the main “character.” Then add all the photos you can find—even photos you don’t think you’ll actually use—as often a part of picture can be cropped to enhance the story.
  • Collect copies of documents. Birth certificates, marriage licenses, graduation certificates, baptism announcements, ID cards from military service and/or companies worked for, award certificates, driver’s licenses, etc.
  •  Print out the Family Tree. Just looking over the growth of this tree is exciting and gives valuable information.
  •  People in My Life. This file is really fun to build. I’ve seen a bit of everything in here including a photo torn in half with a note attached that said, “Missing piece is a reminder of my best boy-friend who moved away when I was 11 and we never saw each other again. I kept this half—the picture of him—and he has the other half, the picture of me.”
  •  States lived in. This can later be expanded to the trail taken by parents, grandparents…etc.
  • Education and Extra-curricular activities…
  • Marriage and Children…
  •  Faith and Beliefs…
  • Career(s) and Stewardship of Finances
  • My favorite…books, TV shows, movies, radio stations, etc.…and why.
  • Maturity (at any age)
  • Tough Times and Victories
  • The Legacy I hope to pass forward

These topics are then extended into numerous categories which become specific to your story as it is developed. This is where a ghostwriter can be of assistance. The old cliché quote, “No man is an island,” (John Donne, 1624) remains especially true in this genre of writing. The Memoir writer is so close to the events and emotional connections that often valuable pieces are lost. Building your Memoir with an unrelated writer who has experience in this field can create magic in the memories.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.