Friday Conversations With A Self-Publishing Writer 01/02/15

HAPPY NEW YEAR!

Have you written your “list” yet?  Your “to-do” list of what you want to accomplish in the New Year?  One person I know writes out a This-Will-Never-Happen-In-My-Life-Again list.  Another creates a list titled: I Will Never Think of These Things Again!  Yep.  We all have ways of dealing with the beginning of the New Year—or the beginning of anything new.  However, from my writer’s perspective, I hold on to a lot of things from years and years ago—all those unfinished manuscripts that I’ll get to, someday.

Thomas Jefferson (the fella who wrote the Declaration of Independence and became the 3rd President of the United States of America) said: I like the dreams of the future better than the history of the past.  He was a BIG dreamer, that’s for sure, and his writings have encouraged and inspired millions of people long after his departure from this earth.  I remember a history teacher saying that Jefferson considered writing the greatest gift given to humans because they could then see their thoughts on paper and re-consider them.

One of my favorite authors, C. S. Lewis is quoted saying, “The future [is] something which everyone reaches at the rate of sixty minutes an hour, whatever he does, whoever he is.”  Gosh, why didn’t I think of that?  Does he mean that when I try to find time to complete the manuscript of my current book, I could, if I would?  I do become a bit annoyed with myself when “time flies by” so quickly and I’m letting myself be stuck on a point of minutia research.  When will I learn to “move along” and come back to that piece in the re-write?

SO…here is my 2015 New Year’s list for writers…you and me:

  1. Follow David Copperfield’s advice when he says, “My dreams are my dress rehearsals for my future.” Literally, allow yourself to dream about plotlines and characters. The writing will flow easier and faster.
  2. READ at least one excellent book a month! If the book doesn’t meet expectations within the first 50 pages, set it aside and select another. Time is precious and we only want to absorb the best writing techniques.
  3. WATCH movies or a television series that is similar to the genre you’re writing. Visually capture actions and events and the essence of the characters, especially their attitudes.
  4. LISTEN to a “Talk” radio or TV show and make notes on the guests as well as a few of the interesting questions and responses. Many of the guests will be actors and they often offer insights into HOW they develop their on-screen personae.
  5. TALK more often to Librarians and bookstore staff. They are the folks who know books and know about the people who purchase them. Recommendations from them, about books in my/our genre, are extremely valuable.
  6. SCHEDULE daily writing time!!!!!! Whether it is 15-minutes or 8 hours a day, guard that time with your life and WRITE something that develops your project.
  7. PLAN publishing!!! If you are a person to must have your manuscript “accepted” by a mainstream publisher, start developing your strategy to break through those very thick doors. However, as you know by my previous blogs, I highly encourage all writers to do their research in the self-publishing field and get your book in print! It literally breaks my heart when I see authors languishing and unable to write their next book because they’re “waiting to hear” from a mainstream submissions editor.

A final thought: this month opens the 2015 door to many new and wonderful adventures.  May your published book(s) be among them!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

What is Sales Annotation ?

Many writers tell me they don’t know what an annotation is. What they don’t realize is they are already very familiar with annotations, they just never knew what they were called. To help clarify this sometimes confusing topic, here is what you need to know about sales annotations.

What is an annotation?

An annotation is also known as a wholesaler’s summary. It is the sales copy that will be used for online descriptions on retail sites like Amazon and Barnes & Noble, so it is an important component to selling your book.

How do you write a good annotation?

It’s best to make this description as persuasive and comprehensive as possible. Take advantage of the maximum length allowed by the website, which is usually around 4000 characters, including spaces. It’s a lot, but these 4000 characters are what will convince many online shoppers to either buy your book, or someone else’s. Also, SPELL CHECK YOUR WORK before submitting it.

What is the difference between Back Cover Copy and Annotation?

In many cases, annotation copy can be exactly the same as your back cover synopsis, but in some cases, you may have reason for it to be different.  Keep in mind that people who shop for books online will see this information about your book long before they see your back cover text. In fact, in many online cases, this will be the ONLY information available about your book as they decide whether to buy it.

To help you decide, here is a description of both.

BACK COVER COPY

  • Restricted by the size of the book’s back cover
  • Three main components: 1) the headline, 2) the synopsis or marketing copy, and 3) the author biography
  • Can also include quotes, cover blurbs, or other testimonials about either the book or the author
  • The back copy should be composed with the goal of getting a browser to become a buyer.

ANNOTATION

  • Used by Ingram during the distribution process
  • When the book is listed on Amazon or Barnes & Noble’s website, it’s the annotation that fills the PRODUCT DESCRIPTION/OVERVIEW section.
  •  Restricted in length, although very often can be substantially longer than the Back Cover Copy
  •  Should be as long and as detailed as possible, perhaps requiring multiple headings to separate elements of the annotation.
  • Both Amazon and Barnes & Noble have the capability of understanding basic HTML formatting tags, so judicious use of several tags can help an annotation really stand out.  Two specific tags that should be used are the BOLD tags and the italics tags, both of which can help draw a reader’s attention to specific words and phrases within the annotation.
  • Bullet point and numbered lists are good here, too.
ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 12/26/14

CHARACTERS VII

As the Christmas decorations start coming down, there is an element of wistfulness that remains.  Even though the reality of Peace on Earth is not yet fact, many have enjoyed the feeling of Peace and LOVE, and I join them in wanting to hold on to that.  However—as I conclude this year’s discussion on the characters we’re creating within our books—I must offer a few closing thoughts about the antagonist character.  That person is (after all) the balance, the weight on the opposing scale, for the hero of the story.  Yes, we certainly have many “opposing weights” in this world (in history and present times) to use as examples.  But rather than name-names, let’s simply look at components that make the bad guys, bad.

POWER.  History teaches us that this one element holds the key to corrupting the ethics of even the most honest and compassionate human being.  Abraham Lincoln is quoted saying: “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.”

HATE.  Author Steve Maraboli provides an excellent description of this concept and how infectious it becomes.  Steve says: “Most haters are stuck in a poisonous mental prison of jealousy and self-doubt that blinds them….”  The picture of a “poisonous mental prison” is exactly the element that can help a writer understand the Antagonist character.

FEAR.  This emotion is often recognized by scientists as the “first emotion” in humans—associated with survival.  An old German Proverb makes it easier to understand: “Fear makes the wolf bigger than he really is.” So, when the antagonist fears the protagonist (and other characters) in your story, bad things stir within them, causing harmful acts.

CONVICTION.  This element is needed in both the antagonist and protagonist and allows writers to develop scenes ranging from subtle, quiet conversations to full-blown war.  Daniel Webster (the dictionary writer) said: “A strong conviction that something must be done is the parent of many bad measures.”  So true…especially when your antagonist character decides to blow up the bridge—killing 20-30 people—when a simple blockade would do.

Lastly, an antagonistic element that has been more recently recognized and defined is DISSOCIATIVE DISORDER.  When humans “disconnect” from society (family, community, etc.) all the characters in the story are adversely affected.  This character would suffer depression, anxiety and have a distorted perception of people and things around them.  Their own sense of identity would blur and become fragmented.  Today there is a whole career path in the field of Criminal Psychology, helping law enforcement deal with the thoughts and beliefs of “characters” that play a role in initiating and sustaining criminal behavior.

So it is, my writing friends, that as this year of 2014 comes to a close, I remind you of absolute need for BALANCE in story-writing.  Developing your protagonist and antagonist characters (as you “sit” them around the table) may possibly be your biggest challenge with the greatest reward.  Readers today love the detail and are more informed about the world and people who inhabit it than ever before.  That’s great…because writers have an ever growing “pool” of characters to use as examples in the blending of our “people-on-the-pages.”

May 2015 bring you new ideas, faster typing fingers, and just the right self-publisher to make all your dreams come true!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Friday Conversations With A Self-Publishing Writer 12/19/14

CHARACTERS VI

Tis’ the Friday before Christmas, and I’m thinking of all the people I’ve shared Christmases with over the years.  What a marvelous group of people to know and remember…AND…what great examples for Character Sketches.

One of my Great-Great-Great Granddads was an Indian Scout and married a Native American woman from a traveling clan of the Cherokee Tribe.  It is also told that he was “small-town” Sherriff who “held no account” with those who might discriminate or treat others unfairly.

Another Great-Granddad was a livestock buyer and “knew his horses.”  I’ve heard that one day—around 1905 or so in the big city of Denver, Colorado—he saw a freight-hauler standing beside a pair of horses hitched to a heavy overloaded wagon and someone whipping them unmercifully.  Great-Granddad jumped from his own horse, grabbed the whip from the hauler’s hand and whipped him “a bit.”

My Great-Grandmother, and Grand-Aunt raised Doberman Pinchers, lived in a small mountain community and owned and operated “the best bar & grille in town.”  When we visited with them, my treat was to help open the bar for lunch by “tasting” a vanilla-malted-shake made in the blender that normally mixed “other” beverages.

My Mother has been gone almost 20 years now, and yet I clearly hear her voice and recall her year-‘round example of love and faithfulness toward family and friends.  She also held the belief of excellence in work, giving quality effort for her pay.  She was an accountant/office manager by profession and a mentor to business owners and coworkers alike.  I remember one of our conversations when she wondered “where” I got my inclination to be a writer.  “No one on either side of the family has ever been a writer!”  And yet, my Family Tree is ripe with intriguing characters and potential storylines.

SO…maybe it’s time for you too to pause and collect your Christmas memories.  What were (are) the personality traits that have remained most solidly etched in your remembrances?  Was there someone who seemed so carefree—talking about God’s love so much that you wondered if they ever experienced any hardship and later learned that they’d been abandoned at birth and grew up in awful foster homes?  Did you sit across the table from an ancient ancestor who looked like her face was etched in stone only to discover that she’d been runner-up in the Miss America Pageant?  Were you a little frightened by the homeless family your Dad met outside the bakery and invited to dinner—then saddened as they shared their “story” of a fortune won and lost overnight? christmas tree

What stories of humanity—of human nature—would the Christmas Trees tell?  Would they reminisce about that first St. Nick (circa 315) who dropped coins into the shoes of the needy?  Would they speak of the German woman—the mother of a son about to be conscripted into Hitler’s army who fled the city, then befriended three American soldiers and three German soldiers leading them to discover the true meaning of courage and the true spirit of Christmas? (True story: starring Linda Hamilton, 2005).

OH SO MANY stories to write about!  Have you started planning your next writing project?  NOW is the time.  Write—Re-write—Publish!  And, may all your Christmases be BRIGHT!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

How to Find Time to Self-Publish During the Holidays

The holidays can be a hectic time of year, and you might be considering putting your self-publishing project on hold until after the craziness of the season calms down. Well, if you’re anything like me, you’ll enjoy the holidays more if you cut back on the chaos and make time for what you love. Here is how I recommend finding time to work on your self-publishing project during the holiday season.

1. Shop online.

Save time and money by shopping online. Instead of waiting in long lines, you can spend your extra time working on your project.

2. Create your wish list wisely.

When people ask what you want for the holidays, think about what will help you accomplish your self-publishing goals. Could you use a childfree day to finally finish editing your manuscript or a gift certificate towards your publishing package?

3. Don’t overbook.

The holiday season should be a time of joy and creating memories with family and friends, but most people end up stressed out because they overload their to-do list and calendar. To save your sanity and find time to write, don’t feel obligated to say yes to every social event and take a long look at your to-do list. Cross off what isn’t necessary or important to you.

I’d love to know, what are your tricks for finding time to work on your self-publishing projects during the holiday season?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.