Category: Self-Publishing

Book Marketing, Book Promotion, Choosing a Publisher, Self-Publishing, Uncategorized

4 Myths about Book Publishing Today

There is a lot of confusion, controversy, and questions surrounding the terms self-publishing, vanity press, print-on-demand, etc. As you decide the best publishing path for you, let’s clarify some misconceptions some may have propagated.

1. MYTH: Whoever owns the ISBN owns the rights.
FACT: This used to be true. Nowadays, it is no longer true. Good self-publishing options assign the ISBN for the authors’ convenience, but still allow authors to keep 100% of the rights to their books. Be sure to check the contract.

2. MYTH: Independent self-publishing is different from publishing with an established organization because that publisher owns the ISBN.
FACT: It is true that the ISBN identifies the publisher of record. With reputable options, authors can supply their own ISBN as an option. Of course, if an author prefers the publisher to assign an ISBN for them, that should be an option too. And that’s what self-publishing is about – author choice and author control.

3. MYTH: New York publishers promote and market all their books.
FACT: New York publishers usually devote the lion’s share of their marketing budget to the top 1% (Harry Potter, for example) of the books they publish. The other books published during that season are victims of the sliced marketing budget. The majority of traditionally published authors are referred to as “mid-listeres” and don’t get much support from their publisher at all.

4.MYTH: Printing a book with an off-set printer is the same as self-publishing it.
FACT: Printing a book is one facet of publication. Before a book can be printed, it needs to be designed. Then it needs to be printed. Then it needs wholesale distribution through Ingram and availability online with retailers like Amazon and Barnes & Noble. Then it needs fulfillment of orders and invoicing.

Printing a book with an offset printer accomplishes one of those steps. Publishing a book with a leading self-publishing option accomplishes all of them. Almost anyone can “print” a book, but what about all the other stuff that is required?


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Book Marketing, Book Promotion, Choosing a Publisher, Self-Publishing

Self-publishing, On-demand, Espresso, and a look at what’s in store

“We knew there’d be a mix of self-publishing, of out of print and in-copyright books. But actually the bulk of it at the moment is the self-publishing which is more than we expected,” commented Gareth Hardy of the Espresso Book Machine.

The BBC Click featured a story late last week entitled, “Budding authors publish own work online and in print.” The write-up introduces a topical and promising perspective on the self-publishing industry. It’s worth checking out. If nothing else, consider the final quote in your self-publishing endeavors (but don’t be discouraged by Harris – self-publishing sees plenty of titles doing just fine).

Self-Publishing

Self-publishing and Harlequin Kicking-up Dust

A mass of heated discussion is being shouted around the publishing world in the wake of recent announcements by Harlequin and Thomas Nelson to step in the direction of self-publishing.

Responses have exploded across the industry from the New Yorker to Publisher’s Weekly. Crotchety, curious, and shocked are among the many opinions swirling about, with the resurgence of the term ‘vanity press’ included in the semantical outcry of the literati.

Shocking at best. Inevitable indeed. Masturbatory? Opinions will be opinions. While I cannot fault traditional publishing houses from offering genuine detraction of these decisions – they are business too, after-all. As authors we must be wary of drinking the cool-aide. Not an easy thing to do. Writing is a personal, often intimate endeavor, which propagates a natural to desire for validation – something agents and traditional publishers have a monopoly on.

If writing is an art, publishing is a business. In business, components such as, ingenuity, creativity, evaluating risk, and (gulp), diversification have a proven track record. Those elements should be considered on the micro and macro levels – the success of your own book along with the industry in general.

Agent Richard Curtis provides a rather pragmatic perspective on the subject worth taking a look at on his site E-Reads. What are your thoughts?

– Karl



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Book Marketing, Self-Publishing

Understanding the Amazon Marketplace and Self-published, POD titles

If you’ve looked your Amazon.com listing, or any title if you’re just now preparing for publishing or self-publishing your book, you may have noticed “new and used” editions of books available for sale through the what is called the Amazon “Marketplace.”

Think of the Amazon Marketplace like e-Bay; it allows vendors and bookstores the opportunity to list books for sale in a new or used condition. 99% of the on-demand books sold through Amazon Marketplace are brand new and actually, in most cases, have yet to even been purchased by a wholesaler. In fact, most haven’t even been printed yet.

Marketplace is an apt name for this portion of Amazon because these book sellers are using it to “market” their businesses. So if you see “54 New and Used” copies of a book available through Marketplace, that does mean 54 copies have sold and are now available as read-and-used. It simply means that savvy bookstores are trying to draw the buyers’ attention away from the main Amazon listing and to their listing.


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– Karl Schroeder

Book Marketing, Book Promotion, Self-Publishing

2009 LONDON BOOK FESTIVAL AWARDS Calling for SELF-PUBLISHED ENTRIES

London Book Festival Awards calls for unique self-published book entries:

The 2009 London Book Festival will hold its annual awards program celebrating books that deserve greater recognition from the international publishing community on January 21, 2010 at the city’s famed Grosvenor House. The awards ceremony is open to competition entrants and invited guests of the festival.

The awards ceremony is open to competition entrants and invited guests of the festival. The 2009 London Book Festival will consider books in English, Spanish, French, German, Portuguese and Italian in the competition. The works may be published, self-published or independent publisher non-fiction, fiction, children’s books, poetry, art/photgraphy, teenage, how-to, audio/spoken word, comics/graphic novels, e-books, wild card (anything goes!), science fiction, romance and biography/autobiographical works.

A panel of judges will determine the winners based on the following criteria:

1) The story-telling ability of the author;
2) The potential of the work to win wider recognition from the international publishing community.

Our grand prize for the 2009 London Book Festival Author of the Year is $1500 and a flight from your city of entry to London OR Los Angeles – your choice!

ENTRIES: Please classify your book and enter it in the following categories. Multiple entries must be accompanied by a separate fee for each book.

1.General Non-fiction
2. General Fiction
3. Children’s books
4. E-books
5. Comics/graphic novels
6. Wild Card
7. Teenage
8. Science fiction
9. Romance
10. Biography/Autobiography
11. Audio/spoken word
12. How-To
13. Poetry
14. Art/Photography

FESTIVAL RULES: London Book Festival submissions cannot be returned. Each entry must contain a print-out of the official entry form, including your e-mail address and contact telephone number. All shipping and handling costs must be borne by entrants.

NOTIFICATION AND DEADLINES: We will notify each entry of the receipt of their package via e-mail and will announce the winning entries at the LondonBookFestival.com web site.

Deadline submissions in each category must be postmarked by the close of business on November 25, 2009. Winners in each category will be notified by e-mail and the results posted on the site. Please note that judges read and consider submissions on an ongoing basis, comparing early entries with later submissions.

TO ENTER: Entry forms are available online at http://londonbookfestival.com or may be faxed/e-mailed to you by calling our office at 323-665-8080. Applications must be accompanied by a non-refundable entry fee via check, money order, credit card payment or PayPal online payment of $50 in U.S. dollars for each submission. Multiple submissions are permitted but each entry must be accompanied by a separate form and entry fee. Entry fee checks should be made payable to JM Northern Media LLC.

Entry packages should include one copy of the book; a copy of your official entry form; the entry fee or receipt from online payment; and any relevant marketing materials, i.e., press kits or other material that illuminates the background of your book. Entries should be mailed to:

JM Northern Media LLC
The London Book Festival
7095 Hollywood Blvd. Suite 864
Hollywood, CA 90028, USA

AWARDS: The London Book Festival selection committee reserves the right to determine the eligibility of any project.

The London Book Festival is produced by JM Northern Media LLC, producers of the Hollywood Book Festival, New York Book Festival and DIY Book Festival. We are sponsored by the Larimar St. Croix Writers Colony, eDivvy, Westside Websites and Shopanista