Self-publishing – know your market and have a plan.

The reason books sell has little to do with content quality. At least initially. Just like any other product on the retail market, books sell because readers know about them.

Some books have the advantage of author platform, or industry applicability, and can hit strong out of the gate. The more nebulous quality of fiction can result in a slower start, but a much longer shelf-life.

The point is this, know your market and leverage your resources to meet those potential readers. Outline a marketing plan with your self-publisher that takes advantage of internet marketing and retail resources like Amazon who has pre-qualified readers based on profiles and virtual book pairings.

Work smarter. Work harder. Become a successful self-published author.


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Self-publishing Driven Book Selling

Self-publishing has seen some solid press over the past couple of weeks.

Once predominately considered vanity publishing, self-publishing 1.0 generally meant books were, produced, printed, and then sold to authors to sit in their garages or basements.

But with new information technology, distribution methods, and integrated marketing support self-publishing is rapidly finding its place in the industry with even newly pressed self-publishing authors finding write-ups in the New York Times.

Readers and consumers, publishers, and retailers are adapting. Now even brick and mortar bookstores are changing the way the see self-published books as a value to their customers. From our friends at Self-publishing Review came this cool new program at the legendary Boulder Book Store:

At the 20,000-square-foot Boulder Bookstore in Boulder Colorado, Arsen Kashkashian said self-published books are “definitely a growth market for us.” After getting “inundated” with local authors looking to sell their self-published books, the bookstore instituted a policy and fee structure loosely modeled on publishers’ co-op policies. Self-published books are taken on consignment, and authors are charged a basic one-time stocking fee of $25. The fee goes up from there for a book’s newsletter placement, website promotion, etc. There is also a fee for participation at events, which usually feature several authors who divide the cost. As long as the book looks professionally bound, Boulder Bookstore will accept it on consignment. By the end of the year, Boulder will stock about 100 self-published titles on its shelves.

Regardless of where you may be in the writing and publishing process, self-publishing is barreling ahead full steam. Research, know your options, and become as successful published author as you can be.


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The Vook? Yes, Vook.

There will likely be a good deal of hype this week about a cool new multimedia option called the Vook.

What will this do to the self-publishing industry, and will yours be the first independently published piece available?


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Self-published Author Talks Haiti, Book, and Rebuilding

Where do you even start?” was the question posed to self-published author Craig Juntunen as he spoke with press about his book Both Ends Burning, his orphanage foundation, Chances for Children, and how you can help rebuild after last week’s devastating hurricane in Haiti.

Check out or more information on how you can get involved with Craig and Chances for Children.



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Guest Post: Writing Advice for the Self-publishing Author

Q: I started writing books this summer, when family problems started. My books are interesting, or so say my friends, but I feel they lack something, like maybe they are weakly written. I know “big” words make a book seem like the author is intelligent, but it makes it harder for ten- to fifteen-year-olds to understand. So I ask, how do I make my book more interesting without using “big” words?

A: You pose an interesting question; should you write to impress your readers or entertain them? Do you want your readers to think highly of you or of your books? Today’s books entertain, rather than impress. You’re already on the right track to avoid words that others may have to look up in a dictionary.

Big words don’t make a book interesting; conflict and tension do. Fascinating characters do. Realistic dialogue that moves the story forward does. Unique plot turns and unusual situations help, too.

Because you just started writing books this summer, don’t despair. Most writers spend years honing their craft. At least you have begun. Not only do you need good ideas and a strong desire to write, you also have to learn as you go. Besides reading books about how to write a good story, spend time reading or rereading books by authors you admire. Analyze what makes you like that person’s writing and why you enjoyed reading the story. Apply those techniques (but not the story ideas) to your writing.

Also, know the market you want to write for. If you are writing for young adults, read the books young adults are buying and analyze what makes those stories interesting.

Above all, don’t get discouraged. Join writers groups and discuss your issues and learn from others. Do not, however, discuss your story lines. Talking about them not only gives your ideas away but also drains energy from the ideas. Instead, use that energy to write down your ideas and turn them into books.

Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.



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