If you are a self-published author, hopefully you have signed up for an Amazon Connect account. If not, you can do it now by going here: www.amazon.com/connect.
I am going to share 2 suggestions with you about how to use Amazon to your advantage. You have to be signed into your Amazon account to be able to complete these tips, so be sure you set up an account if you have not done so already.
1 – Help customers find your books using Search Suggestions
On your book listing page, scroll down to the section titled “Tags Customers Associate with This Product” and click the link near the bottom of that section that says “What do you suggest?” Then follow the online prompts to add a search term for your book to Amazon’s search engine. You can add a maximum of 10 terms, and I strongly encourage you to come up with all 10.
2 – Directly above that link you will see all the “tags” that other people have given for your book. (If you don’t see any, now is the time to add some yourself). You will want to click on all of the popular tags. The more “tags” your book has, the more likely it is to appear in forum discussions about that topic, which is akin to directly promoting your book to its very specific target audience.
Good luck and have fun!
Kelly Schuknecht
https://selfpublishingadvice.wordpress.com
Self Publishing Advisor 