Author: Jodee Thayer

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Jodee Speaks

Get Your Self-Published Book into Large Retail Chains by Starting Small

We love ebooks and the unbeatable accessibility and immediacy of downloadable books, but there’s just something about seeing your own work on an actual, physical store shelf that is so appealing — to you and to your potential readers.

So, how do you get your self-published book one of those highly coveted spots? The short answer: one step at a time. Try these step-by-step strategies to get closer to your bookstore goals:

  • Start with online and in-person sales. Sell at book fairs, on your social media sites, at local events and any place you can set up a table and take payment.
  • Market. Set up a clear plan for marketing and publicizing your book so you can gather interest and increase sales.
  • Establish that your book is desirable. Track every sale and look for patterns of growth.
  • Take your sales figures on the road. Once you’ve established that you have, or are heading toward, positive sales trends, start talking to local bookstores, seeking a commitment to carry your book.
  • Tailor your product. Armed with your bookstore commitments, work with your self publishing company to change your trade discount and retail price, and add retail returns, so bookstores can carry your book.
  • Expand to larger markets. Put together a proposal to submit to bookstore contacts and approach larger markets about getting your self-published book on their shelves.

Getting into big retail stores may seem a simple process, but it’s by no means an easy one. However, if you keep your eye on the big picture and work consistently toward your goal, it’s doable.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Jodee Speaks

Top 4 Reasons to Self Publish in April

Authors choose to self publish for a variety of great reasons: creative freedom, control over pricing, the speed of publication and more. But, with the promise of spring in full gear, there are four more great reasons to self publish now:

  1. New beginnings. Spring is the time for renewal. Renew your commitment to your self-publishing dream by publishing that manuscript now.
  2. Tax refund. Put your federal and state tax refunds to work on something meaningful by realizing your dream of self-publishing. If you play your cards right, that investment will pay you back in sales revenue and the deep satisfaction you’ll get from being able to say you’re a published author!
  3. Summer book fairs. April is the perfect time to self-publish if you want your book ready for book fair season, which really ramps up in June. Self-publishers, like Outskirts Press, can get your manuscript to print in a matter of weeks, so you could have your book ready just in time!
  4. National Poetry Month. Honor National Poetry Month in April by publishing your volume of poetry now. (Outskirts Press offers a Poetry Formatting Kit that makes formatting and publishing a high-quality book as simple as cutting and pasting text.)

While there’s never really a bad time to get going on your self-publishing dreams, April’s the ideal time to plant the publishing seed that will bear fruit later in the year.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Jodee Speaks

Marketing for Self Publishing Procrastinators: Part 3 – Create a Facebook Page

It often seems as though the terms writer and procrastinator go hand in hand. Many authors find themselves constantly putting off finishing or promoting their book. Maybe it is because the amount of work that goes into writing and promoting a book seems daunting or because authors aren’t sure where to start. Whatever the reason, I am here to help.

The key to overcoming procrastination is taking small steps towards accomplishing your goals. In this series of posts, I am going to help all of you procrastinators to promote your self published books so you can start increasing your exposure and sales.

Procrastinators love social media because it is a wondferul distraction. While you are procrastinating, why not make that time useful? Next time you want to spend time on social media instead of working on your writing, set up a Facebook page for your book or for you as an author. This is a great way to connect with your readers and promote your work. Here are a few tips to get you started.

  • Include a picture. Every social media page needs a professional picture. You could use the cover of your book or a photo of yourself. If you use a photo of yourself, be sure it is appropriate.
  • Get creative. Social media is a great place to flex those creative muscles. For instance, you may decide to post as your characters or engage readers in games.
  • Stay consistent. I am actually going to give you permission to check and update your Facebook every day, or at least a few times a week. To keep from spending too  much time online, set a schedule of when and for how long you will use social media. You still need to spend time on other writing and marketing tasks.

For the procrastinators reading this post, share your story in the comment section below. What are your biggest obstacles? Your greatest strengths? Why do you procrastinate? Now, get offline and go work on your book.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Jodee Speaks

Marketing for Self Publishing Procrastinators: Part 1 – Be Newsworthy

It often seems as though the terms writer and procrastinator go hand in hand. Many authors find themselves constantly putting off finishing or promoting their book. Maybe it is because the amount of work that goes into writing and promoting a book seems daunting or because authors aren’t sure where to start. Whatever the reason, I am here to help.

The key to overcoming procrastination is taking small steps towards accomplishing your goals. In this series of posts, I am going to help all of you procrastinators to promote your self published books so you can start increasing your exposure and sales.

This week, we will start with a simple press release. If you want people to buy your book or turn to you as an expert, people need to know  you exist. One of the most classic ways to do this is the press release. If you don’t already know, a press release is basically a news article that you write and submit to news sources. Thanks to the internet, this now easier than ever. Also, some self publishing companies will help you write and/or submit your press release. Here are a few tips to keep in mind when writing a press release.

  • Keep your audience in mind. Every publication caters to a specific market, so your press release should be written to catch the attention of the appropriate audience.
  • Include information about your book and yourself.  If your release only describes your book, you are writing an advertisement. If you share your story or the story behind the book, you are writing a news piece.
  • Make it professional. Most news sources will use a press release as is, so if it isn’t professionally written, they won’t publish it. Hire a ghostwriter or editor to help you if you need assistance. Not everyone can write marketing materials for their own books. It is a special skill.

For the procrastinators reading this post, share your story in the comment section below. What are your biggest obstacles? Your greatest strengths? Why do you procrastinate? Now, get offline and go work on your book.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Choosing a Publisher, Jodee Speaks, Uncategorized

Self Publishing Authors Beware: Cheaper isn’t Always Better

I recently saw a commercial with the message “cheaper isn’t always better.” The advertisement illustrates that cheap is good and sushi is good, but cheap gas station sushi isn’t good (or something like that, I’m sure you’ve seen it).  This analogy immediately made me think of self publishing. For authors considering self publishing, it is important to remember that cheaper isn’t always better. When choosing a self publishing company, consider these two questions.

1. What are the upfront costs, the per book cost and royalties?

You may find a company that has incredibly low per book author costs, but don’t let that govern your decision.  Just because a company promotes a low per book cost doesn’t mean they are the best bargain — they may have high upfront costs and low royalties.  And just because a company offers low upfront costs doesn’t mean they are the best bargain — they may have high per book costs, low royalties and even requirements for you to purchase hundreds of books yourself.  You must find a good balance of upfront costs, per book cost and royalties.  Consider all of this when self publishing.

2. What services are available?

In many cases, the cliché “you get what you pay for” is true, and self publishing is often one of those cases. Not all self publishing companies are created equal, and you need to consider your professional goals and needs when choosing a company. A cheaper company often does not offer all the services and support needed to create a quality book, and if you want to be respected as an author and sell books, you need to offer your readers a quality product.

Ultimately, the self publishing company you choose depends on your goals and needs as an author. Some people can go with the cheapest option and be completely satisfied, but many serious authors find that spending a little more is worth the extra expense.  You want to find a company that will produce a top-quality product, offer you plenty of options such as professional editing and custom covers, and a variety of options for marketing and promoting your book.  As you research self publishing companies, be sure to consider all the costs as well as the value of the services offered. You may just find that “cheaper isn’t always better.”

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.