It’s Time to Enter the Readers Favorite Awards!

Who: You, your book, and the Readers Favorite Award judges

What: Readers Favorite Awards

When: June 1, 2011 (Deadline)

Where: Readers Favorite Website

Why: “Book Awards grab the attention of book stores, publishers, libraries, and readers, which can translate into increased sales. You can refer to your book as an “Award Winning Book” and you as an “Award Winning Author” on your book cover, website, and all other marketing materials. You can add your Award Sticker to existing copies of your book, or incorporate a digital image of it into new or reprinted versions.” (From Readers Favorite website)

Are you ready to win?

Lean more/enter here:

Weekly Wednesday Podcast: A Penny Spent is Two Pennies Earned in Self Publishing

Welcome to this week’s edition of the Weekly Wednesday Podcast!

Today we’re covering:

  • REAL costs of self publishing a book
  • Why publishing a book is like starting your own business
  • Risk of NOT investing in yourself/your book

The moral of the story is: a penny spent is two pennies earned when you’re self publishing your book.

Writing an “Elevator Speech” for Your Book

If you were asked to log on to Twitter and describe your book in 140 characters or less, could you do it?

It’s time that authors come up with quick descriptions for their book that can be used on social networks and in general conversation — think of it as your “elevator speech”.

The good thing about a well-crafted “elevator speech” is that you can easily hook your audience into wanting to know more about your book.

For example, budding author Cooper Gallegos uses the following to describe his book: “Road kill, arson, murder and abandonment. Welcome to Goat’s Corner where Velma, the waterhauler holds everyone hostage in a landscape of suspicion and resentment.” The words alone are strong enough to draw in potential readers.

According to the Indiana University Teaching Handbook, the average attention span of adults is 15 – 20 minutes. This refers to both forced attention and voluntary attention. If you are trying to capture an adult that has no reason to listen to you, you have much less time to keep them interested. Thus, the shorter time you spend describing your book, the greater the likelihood of reaching them.

Have you come up with your “elevator speech”? If not, keep your eyes peeled to our Facebook and Twitter pages to participate in our Weekly Writing Challenges. These can help you step out of your comfort zone and write brief useful descriptions for your book, main characters, etc.

Self-Publishing Book Review of the Week: Burned: A Tragic Mystery by J.A. Nevling

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Burned: A Tragic Mystery book cover

Burned: A Tragic Mystery

J.A. Nevling

Publisher: Outskirts Press, Inc.

ISBN 9781432724436

Reviewed by: Betty Gelean for Review the Book

“Being burned is a very tragic event, especially when it is a baby who is badly burned, even through the efforts to keep this to a minimum by her father who is also burned. A tragedy which could so easily happen through a brain focusing on the wrong thing at the wrong time. An overtired brain, a stressed brain, or in this case, a distracted brain.

The big game is on TV and Jim, the father, is baby-sitting his nine month old daughter, Anna, who is currently sleeping, to give his wife, Sharon, some time out with her friend Katie. When he hears Anna fussing, he does all the right things, cleaning her, changing her, and putting her bottle on to warm. What he doesn’t realize is going to change all their lives in the next several minutes. A gas explosion is going to set the house on fire, not a small fire but a raging fire. Jim’s efforts to get the baby out of her crib are next to impossible. The crib is burning and as he tries to bring her out avoiding the worst of the flames surrounding her, she falls through the side of the fiery crib. He does the right thing to try to protect her, stumbles outside and passes out.

When Sharon arrives at the hospital she learns both that her husband will survive, but Anna has been so badly burned it will mean a long recovery at best, but they don’t know at this point if she will survive. Though the doctor does not want Sharon to see her at this time, she absolutely insists, and this action will clinch the effects that soon will engulf the whole family. Sharon will soon turn her back on her husband and they will be separated. The stage is now set for the mystery part of the book.

J.A. Nevling certainly knows how to write emotion. He also knows how to write a sequence of awful proportions in a way that the reader knows what is going on, but is not horrified to the extent that he/she will find the book so upsetting it will be impossible to read further. The reader instead will stay focused on the story as it unfolds and will have trouble putting it down. This book is meant to be read. It will be emotional by its nature, but there is so much more than the fire and its results. Once Sharon has moved away, Anna is going through her various treatments, and Jim is dealing with his feelings of guilt, remorse, and the loss of Sharon, the mystery portion of the book begins to unfold.

Sharon has found a small apartment and a good job at Prescott Industries, a new life she can not quite separate from the old. When a marriage is based on real love, it doesn’t separate easily. Yet soon it becomes apparent that a transition has happened in Sharon’s personality. She can’t understand it, she often sleeps too much and feels strangely different. She seems to lose time, her ability to focus has changed, and she has some memory lapses. When she is run off the road as a car rams her from behind, she begins to feel someone is out to kill her. The detectives she talks to have some doubts but decide they should look into it. This is a real mystery, and there are several suspects, but the ending is shocking, and at the same time satisfying. This book is a definite adventure in reading. It speaks to the fallibility of people, love in its truest form, runs the gamut of several emotions, and is well worth the read. I enjoyed the book, which seems strange in light of the difficulties involved, but that is how well-written it is.”

DISCUSSION: Are you trying to obtain book reviews as part of your overall book promotion strategy?

Weekly Wednesday Podcast: Book Video Marketing Essentials/Contest Winner Announced

Today’s topic is: Book Video Marketing Essentials.
A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following:
  • Title
  • Author name
  • Image of book cover
  • Image of author
  • Price (not if it could put buyers off)
  • Availability (Amazon? B&N? Website?)
  • Call to action (put at the end so that it’s the last thing on their mind)
  • Additional creative images/video (trailer)
  • Synopsis (trailer – get your audience interested)
Also, the winner for our “Boost Our Blog Facebook Contest” was chosen. Here’s more about the winning author and her book:

The Veiled Mirror by Christine Frost

Book Title: The Veiled Mirror: The Story of Prince Vlad Dracula’s Lost Love

Author: Christine Frost

Publisher: CreateSpace

Date of Publication: October 22, 2010

 

BUY HERE