And now for the news!
Some highlights from this month in the world of self-publishing!
This article from Keith Pearson of MinuteHack is exactly what we needed this morning: a useful list of reminders of how best to market our self-published book during the busiest season in publishing (September to December), when sales and therefore the competition is at its peak. Pearson’s recommendations, which include lots of bits and bobs related to editing, refining one’s attempts to reach a specific audience, and advertising on various digital platforms (BookBub, Amazon, and Facebook). One particularly useful insight is that these advertisements are themselves most effective once an author has released multiple books. Writes Pearson,
Experiences will differ for every author, but I didn’t generate enough income to consider writing full-time until I released my fourth novel. If you want to make a career out of writing, it’s highly unlikely you’ll do that with just one book to your name. Therefore, the most effective way to sell more books is to write more books.
As a bestselling self-published author himself, Pearson has both the experience and the platform to know exactly what he’s talking about.
Now here’s a fascinating piece on the rise of LJ Ross, the indie author whose self-published books recently surpassed JK Rowling as the most widely read author on Amazon. Put out by Deborah Arthurs of Metro.co.uk, the article covers both Ross’s backstory as well as her recommendations for aspiring authors, which include thoughts on finding inspiration as well as one’s story in a world full of noise and distractions, as well as recommendations to keep reading, take breaks, and trust one’s instincts. On self-publishing, Ross notes that:
I chose to self-publish my first book, rejecting a traditional publishing deal because I wanted to be in control and protect the originality of my work – while a traditional publisher would have the right to change almost anything about it. […] Now that traditional barriers have come down, you can give yourself permission to be creative and put your work out there, letting readers be the judge.
As with Pearson, Ross knows what she’s talking about. And not only is Arthurs’ article interesting to read, it’s also packed full of useful points for authors to make use of as they pursue publication.
As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.