And now for the news!
Some highlights from this month in the world of self-publishing!
Forbes continues to keep us in rich and useful content this year with the latest contribution from Brandon Stapper of the Forbes Agency Council. Stapper, the “CEO of Nonstop Signs & Graphics, which has risen from humble beginnings to become a printing powerhouse” (according to the article) offers up three suggestions to those looking to break out into what he calls “thought leadership”–essentially, getting ahead of the curve in business through nuanced and effective brand management tied to future thinking of the highest order. Stapper’s first suggestion? Publish an ebook to boost your credibility in talking about industry-specific expertise.
Many readers will be most familiar with self-publishing as a vector for publishing fiction and memoir, but nonfiction books about specific niche industries are a rising star and market force. “Having a published e-book (even if you’ve published it yourself) signifies that you really know what you’re talking about,” writes Stapper. “Writing your thoughts on a particular aspect of your industry or a couple hundred pages on a how-to can easily establish you as an expert within your field. And people trust experts and are more inclined to follow them and even purchase their products.” It’s not a challenge to be undertaken lightly, he advises, but the potential benefits may just prove rewarding enough to make it a worthwhile venture.
In this week’s Post-Journal, Michael Zabrodsky breaks down the ins and outs of self-publishing versus taking the traditional publishing route in the “Write Now” podcast–an audio clip of which you can listen to at the link, where an extended written version is also available. If you’re at that tipping point where you’re still considering your options and you have a manuscript in hand, this episode of the “Write Now” podcast may just provide you with the information you need to make a decision. It’s worth noting that Zabrodsky, who self-published an ebook himself, makes note of but does not allow his personal decisions to influence the information he shares. This podcast makes for a straightforward look at what options are available, and the main questions you need to ask before moving forward. “It’s that easy,” he writes, but also: “It’s that hard.” He’s definitely onto something there!
As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.