Shopping and watching videos are among the most common activities people engage in on the internet. So it stands to reason that if you can combine those two activities, your chances for increasing engagement improve. Amazon has made that relatively simple by providing a number of different ways to add videos to help people shop for (and buy) your book.
The first way you can add videos to your products (or books) on Amazon is in a section on your Product Details Page called “Related Video Shorts.” This section appears directly below the “Product details” section. Next to the bold heading that says “Related Video Shorts” is a blue link that says “Upload your video”. When you click on that link you are taken to a category selection screen where you must choose the most appropriate category for your video.
If you’re reading this blog, presumably your “product” is a book, so in most cases, the appropriate choice is probably “other” although if you have a non-fiction book and a “how to” video related to your subject (which you should), then the “how to” selection may be the most appropriate.
Once you select your category, a pop-up screen will appear showing a directory of your computer’s hard drive. While not instantly obvious, this is where Amazon is expecting you to select your video file for upload, which it accepts in a variety of formats, although .mp4 is probably the best. If your Amazon account is in good standing, your video will appear in the “Related Video Shorts” section of your product details page relatively quickly. Potential customers who are considering buying your book will then be able to see your video, which may help close the sale.
The next way to add a video is on your Author Profile Page. In the “Author Updates” section you will see the link. This method doesn’t require you to select a category and appears to be less “restrictive” on the type and length of videos that are allowed.
The third way is using your blog and then setting up your RSS feed through your Author Profile Page. This is the least restrictive method, and you can upload any video you want this way, since Amazon doesn’t censor blog postings from 3rd party RSS fees. Of course, if you update your blog constantly, the video posting will quickly disappear from your Amazon Author Profile Page in preference to your newer posts. A trick around that is to set-up a free blog (on WordPress for example) that is specifically meant for your Amazon Author Profile Page. Simply upload one posting of the video you wish to display on Amazon and don’t post anything else to that blog. Your video will reside permanently on your Author Profile Page because of the RSS feed setting.
Of course, all of this presumes you have a video (or videos) about your book to upload. There are a lot of methods to create those, but that’s a topic for a different blog posting. Good luck!