Nearly all online self-publishing companies offer authors an “incentive” to join their newsletter or mailing list. In most cases, this is the company’s own “Publishing Guide.” These guides vary from sleek sales brochures to informative books covering the process of self-publishing (typically with that particular self-publishing company).
Other self-publishers offer “white papers” or “tip sheets” or “advice columns” focusing on one or more specific topics or obstacles an author may face when publishing a book. While often more informative (at least about said topic or obstacle), these white papers are usually much shorter, and therefore of less perceived value, than a “Publishing Guide.”
An elite few combine their publishing guide with a robust collection of white papers and tip sheets to create a Publishing Kit for prospective clients. The guide typically markets the company and its offerings, perhaps sheds light on the self-publishing and book marketing processes, and shines a light on a successful author or two. The white papers, advice columns, and tip sheets, on the other hand, identify core questions or issues facing many writers and offers suggestions or solutions to pave an author’s path toward publication.
Outskirts Press launched its brand new Publishing Kit this February, featuring their publishing guide, self-publishing white paper, brochure, and a collection of tip sheets covering everything from best practices for book pricing to book title considerations/recommendations. Plus, my latest book, Self-Publishing Questions Asked & Answered is included as a bonus. New clients can get the Publishing Kit instantly at https://outskirtspress.com/book-publishing.html#ebooks