PROMOTING YOUR BOOK—EVERY WAY—EVERYWHERE! (Part II)
Over the last few weeks I mentioned the importance of connecting with the right helpers who can not only do the tasks needed to launch your book into the Reading World, but who can lift you into position and inspire you to be the successful Author you’d like to be. Here’s a list of a few other folks you might like to become acquainted with.
- The PR Publicists: This person can do as little or as much as you’d like from distributing your Custom Press Release and collecting leads from those for your use, to making contact with the leads and promoting to book more aggressively. They might also specialize in getting TV-news and radio interviews as well as updating and re-sending your Press Release throughout a specific amount of time.
- The Social Media Specialist: These marvelous people “live” on the Internet participating in every social media avenue that exists—and sometimes creating their own. For authors, this means they will “post” information about your book—everywhere—from Facebook, to Instagram, to Twitter, etc., etc.
- The Webpage Designer: Do you already have a webpage? Did you start it up because you heard you had to have one IF you’re going to be a successful Author? How many people have visited it? Has anyone contacted you directly from getting your address or email on it? I ask those questions because I’ve been down that road. Then the Director of a Writing Conference I was attending recommended a specialist in web-design who had re-done her page. The results were remarkable. Occasionally a traditional publisher (and most self-publishing companies) will offer this assistance. If possible, I recommend working directly with this person, so they can capture the essence of your book and the person you are as its author. Building a relationship with your Webpage Designer is crucial, and will continue into the lifespan of all your books.
- The Blogosphere Specialist: The term “blogosphere” refers to folks who are “fluent” in both the WEB and Blogging communities. They are not necessarily webpage Designers, but some are. Their expertise expands into both Internet spheres where they can write about/promote your book without a concern about redundancies. They love to incorporate mini-statements that will grab the viewer’s attention. These are memorable moments that plant the title of your book (or your name) in a Reader’s thoughts so that they will search for more information!
- Designer/Producer of promotional items: Every Author needs “business cards.” Whether you think of the writing and publishing of your book(s) as a business, or not, the reality is—it IS. Depending on the genre of your book and who the specific people are in your “book-club,” you may not need the assistance from this type of specialists. Many of the authors I know design and create their own business cards through online services. However, if you write in a splashy genre—such as Sci-Fi or Mystery/Suspense—you might want to take a look at some of the promotional items other authors (and movie producers) have created. THINK FORWARD! If you believe your book has movie theater potential, start to promote those images now!
There you have it—my list of helpers who are available to work with you in making your book a GREAT SUCCESS. Don’t be shy about talking with any publishers about their access to people who are experts in these areas. Birthing the book you’re writing deserves all the support you want. ⚓︎
ABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.
Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.