Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years. What’s stayed the same? And what’s changed? We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.
The Espresso Book Machine® (the “EBM”), which Time Magazine named an “Invention of the Year,” provides a revolutionary direct-to-consumer distribution model for books. Put simply, the EBM is an automated book-making machine. The operator selects a title to print, and within a few minutes a book emerges, with a full-color cover, trimmed to an exact size, and indistinguishable from the publisher’s version. As we say, “Hot off the press!”
Currently, Espresso Book Machines have been set-up in select universities and libraries including:
- New York Public Library
- University of Michigan Library
- World Bank InfoShop, Washington
- New Orleans Public Library
- San Francisco Internet Archive
- Manchester Center Northshire Bookstore
- University of Alberta
- McMaster University Bookstore
- London Newsstand UK
- Library of Alexandria, Egypt
- Melbourne, Australia Angus & Robertson Bookstore
New locations are constantly being added. The EBM is a great opportunity for self-published authors. Some self-publishing companies, such as Outskirts Press, offer this marketing option. By purchasing this option, your book will be available to be ordered, printed, and sold at every current and future Espresso Book Machine location. To learn more about this option, contact your self-publishing company.
– by Cheri Breeding
It’s been rather a long time since we’ve touched on the subject of the Espresso Book Machine here at Self Publishing Advisor, despite the fact that the above post from 2012 remains one of our most popular posts of all time. What is it about this machine––what’s the big deal? And more importantly, is it delivering upon its promise as a revolution for the self-publishing print-on-demand (POD) business?
There’s a long and a short answer to both of these questions, of course. The EBM is not just a pretty gadget that happens to churn out new books as quickly as the average human takes to brew an espresso; it’s a gadget that has the potential to close the last leg of the loop and put full creative (and financial) rights into the hands of those who have historically been excluded from the publishing process. I’m speaking of the author. While its many bells and whistles are nice features––like the database of rare or out-of-print books you can resurrect in all their original glory––the real appeal of the EBM is that it literally as well as physically puts a high-quality printed book in your hand in around seven minutes. For the average self-publishing author, the experience of holding and experiencing the weight of all those sleepless nights and odd hours writing is simply unattainable––that is, without a service like the EBM making a limited run financially manageable. Holding a clean and professional copy of your baby is a reward in and of itself, and the expediency for which the EBM is renowned makes it easy to share the joy of your book. That’s the magic of the Espresso Book Machine!
As for the EBM’s outlook and longevity, the news seems to be good. The machines aren’t available “just anywhere” yet, but they’re becoming less of a trial to find. I recently had the pleasure of witnessing an EBM at work in the University of Arizona’s library, where undergraduates printed out copies of research-related texts, graduates printed out beautiful bound editions of their thesis projects, and professors printed out volumes of their own masterworks-in-progress.
Members of the public, too, have made the UofA’s EBM a popular destination––and it’s not just an Arizonan phenomenon! According to Canada’s The Windsor Star, the Windsor Public Library’s EBM alone produced “10,699 books” between 2012 and July 2015, when the article was published. Says librarian Sue Perry, the EBM’s installation “led to the birth of a writer’s group and gave people a way to publish their work even if they only want one book.” Now that’s quite a testimonial.
According to WorldCrunch, the EBM and its competitors are on track to “save” the print publishing industry. At the Paris Book Fair, the CEO of the EBM’s main shareholder (reinsurance company SCOR) went on the record to say that the Espresso Book Machine and those who use it “will be the invisible hand that will adjust the market,” eliminating what he called “economies of scale” by making it possible to print either 1 copy of a book or 1000 without the gymnastics of traditional publishing arrangements. WordCrunch goes on to note that, a decade after stealing the limelight of both tech and print-on-demand industries, the Espresso Book Machine is still “experimental but game-changing.” And that’s about as good of news as one might hope for!
We look forward to seeing what 2016 holds for the Espresso Book Machine.
If you have any other ideas, I’d love to hear them. Drop me a line in the comments section below and I’ll respond as quickly as I can. ♠
|ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.|