Marketing for Self Publishing Procrastinators: Part 2 – Sign Your Book

It often seems as though the terms writer and procrastinator go hand in hand. Many authors find themselves constantly putting off finishing or promoting their book. Maybe it is because the amount of work that goes into writing and promoting a book seems daunting or because authors aren’t sure where to start. Whatever the reason, I am here to help.

The key to overcoming procrastination is taking small steps towards accomplishing your goals. In this series of posts, I am going to help all of you procrastinators to promote your self published books so you can start increasing your exposure and sales.

This week, I recommend scheduling a book signing. This is a great way to interact with your readers and gain exposure. Contact your local bookstore or other venues (such as coffee shops or libraries) about hosting a book signing. Here a few tips to make the signing a success.

  • Personalize it – Always ask who you should make the message out to and double check spellings, even for common names. This makes the signed book even more special.
  • Make it legible – You never know, one day your  book may just be considered a collectible, so imake t legible. If necessary, practice your signature ahead of time.
  • Bring good pens – Obviously you will be signing books all day, so make sure you not only have plenty of pens but that you also like the way they write. Your signature is a reflection of yourself.
  • Display your cover – Enlarge and laminate your book cover to make a nice poster to display during the signing. This will help catch people’s attention at the event.
  • Share the news – Be sure to invite everyone you know and ask them to spread the word. Also, send press releases to local media to promote the event. You also share the news on your website and social media pages.

For the procrastinators reading this post, share your story in the comment section below. What are your biggest obstacles? Your greatest strengths? Why do you procrastinate? Now, get offline and go work on your book.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

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