Wednesday Weekly Podcast: Trade Discounts and Why they Matter for Self-Publishing Authors

Today, we’re introducing our Wednesday Weekly Podcast. Our introductory topic will be trade discounts.

As a self-publishing author, one decision that you have to make (unless your publisher chooses for you) is how to price your book. One part of the pricing equation is determining your trade discount.

In today’s podcast, we discuss:

  • What is a trade discount?
  • What are the most common trade discounts?
  • What impact does a trade discount mean for your book’s distribution?
  • What impact does a trade discount have on a self-publishing author’s royalties?

DISCUSSION: What would you like to us to talk about in next week’s podcast?

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